amazon

Team Number: 01
Team Members

Jignesh Thakur 22-S-142

Raviraj Patil 22-S-106
Harshal Rathod 22-S-123
Naman Vora 22-S-154
Salman Mukaddam 22-S-087
Siddhesh Vichare 22-S-151
Hrithik Naik 22-S-088
History of Company And Co Founder
● Jeff Bezos is a billionaire entrepreneur
who founded Amazon in 1994 and
served as its CEO for over 27 years.
● Bezos stepped down as CEO of Amazon
in July 2021 and became the Executive
Chairman of the company, focusing on
new products and initiatives such as
Blue Origin, his private aerospace
company.
● 1994: Jeff Bezos founds Amazon in Seattle, Washington as an online bookstore.
● 1995: Amazon.com goes live, allowing customers to order books online.
● 1997: Amazon goes public on the NASDAQ stock exchange under the ticker symbol
AMZN.
● 1998: Amazon expands beyond books, adding music and DVDs to its product
offerings.
● 1999: Amazon introduces the "1-Click" ordering system, which streamlines the
checkout process for customers.
● 2002: Amazon launches Amazon Web Services (AWS), a cloud computing platform
that becomes a major source of revenue for the company.
● 2005: Amazon launches Amazon Prime, a subscription service that offers free two-
day shipping on eligible items, as well as access to streaming video, music, and other
perks.
● 2007: Amazon releases the first Kindle e-reader, which allows customers to
download and read e-books.
● 2009: Amazon acquires Zappos, an online shoe and clothing retailer.
● 2014: Amazon announces Amazon Echo, a smart speaker powered by the virtual
assistant Alexa.
● 2015: Amazon surpasses Walmart as the most valuable retailer in the United States.
● 2017: Amazon acquires Whole Foods Market, a grocery store chain.
● 2018: Amazon becomes the second company in history to reach a market capitalization
of $1 trillion, after Apple.
● 2019: Amazon announces plans to invest $700 million to retrain a third of its U.S.
workforce in new skills.
● 2020: Amazon sees a surge in demand for its products and services due to the COVID-19
pandemic, with sales increasing by over 30% in the first quarter of the year.
● 2021: Jeff Bezos steps down as CEO of Amazon and is succeeded by Andy Jassy.
● 2022: Amazon launched a new "Amazon Explore" service that allows customers to book
live, virtual experiences such as tours, classes, and consultations with local experts
How Amazon makes
money
 Amazon Marketplace: The company’s first revenue stream,
Amazon.com, accounts for more than 42% of the income

Amazon Prime: It is Amazon’s subscription business model and

has been vital to the brand’s growth

Amazon Web Services: It is a low-cost complete IT structure

platform, whose services are contracted by companies,
organizations, and institutions around the world
Amazon Kindle: It is Amazon’s e-reading service, where users
can buy, browse and download books, magazines, and
newspapers, that are available at Kindle Store
Amazon Patents: The company has more than 17,600 patents,
several of which are licensed by other companies

Amazon Advertising: Amazon Ad platform offers sponsored

Amazon's ads and videos

Business Model
 One-Time Commission
Advertising
Sales on Sales

Subscriptions Web Services Licenses

Pay-Per-Use &
Amazon’s Revenue Delivery
Services
Patents Support
Subscription
Streams
 Awards and Achievements
Logistic Award
Amazon received Logistics
Management Top 50 Award
in 2020 

Environmental Awards
Webby Awards Amazon has received several
“Alexa Loses Her Voice” awards for its sustainability and
campaign , won the Best environmental initiatives,
Integrated Campaign award including the 2020 Green
in 2018. Supply Chain Award and the
2020 Climate Leadership Award.

Innovator of the Year Retail Week Awards

Named Innovator of the Amazon has won Digital
Year by the Wall Street Pioneer Award in 2020 and
Journal in 2018. Customer Experience
Initiative Award in 2019

Apex Award Best Employer Award

Amazon received the APEX Amazon has been
award for Innovation in recognized as a top
Technology for its Amazon employer by several
Go stores.  organizations, including
Forbes and Glassdoor. 
Revolutionized online shopping: Amazon has transformed the way people shop online by offering a huge selection
of products, competitive prices, and fast, reliable delivery.

Created a powerful brand: Amazon has become a household name and is one of the most recognized
brands in the world, known for its customer-centric approach and commitment to innovation.

Pioneered cloud computing: Amazon Web Services (AWS) is a leading cloud computing platform that
provides scalable, cost-effective, and reliable solutions for businesses of all sizes.

Expanded into entertainment: Amazon Prime Video, Amazon Music, and Twitch are just a few examples
of Amazon's growing portfolio of entertainment offerings.

Innovated with smart home devices: Amazon's Echo and Alexa products have revolutionized the smart
home industry, allowing users to control their home appliances and devices with voice commands.
Achievements
Focused on sustainability: Amazon has made a commitment to sustainability, with initiatives such as its Climate
Pledge and investments in renewable energy.
 Walmart

Alibaba Group

JD.Com

Costco

Target

Ebay
Revenue analysis of competitors

Walmart Costco
$559.0 billion $192.05 billion

Alibaba Group Target

$165.39 billion $93.56 billion

JD.Com Ebay
$108.3 billion $10.2 billion
Amazon India offers a wide range of products and services to its customers with the convenience of ordering from home through their mobile
devices. So to keep it short, Amazon targets every person in the country as its potential customer. Amazon also has around 40+ subsidiaries that
specifically cater to a specific set of customers. Here’s a breakdown of the same.

Amazon Target Group/Audience

Amazon.com General Public

Audible and Kindle Book Readers

Twitch Gaming Community

IMDb, Prime Video, General Movies and Entertainment Audience

Music

Amazon Web Services Corporates and Businesses, Bloggers,

Freelancers
Amazon’s Social Media
Marketing Strategy

Amazon promotes its products on social

media,
successfully tapping into the social
networks’
audience and linking them back to their
product pages for the sale.

Let’s see how Amazon uses various social

media platforms, suffice it to say, they
leverage
all available channels. It’s on Facebook,
Instagram, Twitter and Youtube.
1. Amazon on Facebook
There are 10 million fans who follow
Amazon India on Facebook. It uses
Facebook mainly for posting
company updates and promotions.
It uses aggressive promotion
strategies to promote its Sale Days.
It also stays relevant by putting out
topic-based posts.

i. Sale Day Promotions

Amazon announces various sales such as Freedom Sale around independence day and various other sales during a particular
year. This year it introduced BookBazaar Sale, Apni Dukaan Sale, Wardrobe Refresh Sale, and many more.
ii. Topical Promotions
Amazon also celebrates festivals and other memorable days
such as Doctors Day, Mothers Day, Fathers Day, Raksha Bandhan,
Holi, Diwali, and many more

iii. Highlights of Amazon’s Stories

Amazon motivates and supports those with small businesses
who become the most inspiring entrepreneurs and sellers. In the
below image, Monika Agarwal is one of the inspiring sellers of
Amazon who tells her story- she owns Swara Creations, in
Mumbai, which offers traditional and modern fashion
accessories.
2. Amazon on Instagram
Amazon’s marketing strategy on Instagram has
mainly been used for interviews with various
artists from different backgrounds and primary
promotions. It has about 2.8 million followers
on Instagram.

i. Prime Day Promotion

On Amazon’s recent Amazon Prime Day, it partnered with 14 very popular stand-up comedians in India to promote their
Sale Day.
The caption put up was, “Your 10-minute breather is here. Enjoy your #AmazonPrimeDay shopping with 14 comedians
3. Amazon on Twitter
Amazon India uses a very different approach to acquire new customers
on Twitter. It keeps its followers engaged, uses a wide variety of
content, creates customer-acquiring contests, uses multiple accounts,
and participates in trends.

It has a fan base of 2 million on Twitter, which is one the best followers
count in the industry.

It uses a conversational tone on Twitter that presents content in such a

way that seems to us like personal recommendations than an
advertisement.
4. Amazon on YouTube
The best thing about Amazon’s YouTube advertisements is that they
Hook people immediately. Amazon always tries to keep its ads
meaningful and engaging usually by trying to connect with the
customer using an emotional message.
Amazon Echo’s new campaign aims to bring Indian families together
with their smart speaker technology.

Another very popular campaign released by Amazon with the

hashtag – #MomBeAGirlAgain, revolves around a mother-son
relationship, where the son gifts his mother a Camera using
Amazon’s services.

Amazon’s Email Marketing Strategy

Whenever we purchase from Amazon, we receive emails thanking us
for our purchase, asking for a product review, and even offering a
discount on our email. This is called Email Marketing.