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Steel Business

The steel trading company outlines its team, suppliers, strategy, and targets. The experienced team has expertise in sourcing from large mills in China and sales in various international markets. The company's strengths are in sourcing and its strategic relationships with key mills. Its strategy is to focus on sourcing quality products and building logistics power. The targets are to increase annual revenues to over $2.5 billion RMB in China and $450 million USD overseas, source 1 million tons of steel annually, and achieve $5 million in annual profits.

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Ericge PSB Trading
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Download as PPTX, PDF, TXT or read online on Scribd
25 views

Steel Business

The steel trading company outlines its team, suppliers, strategy, and targets. The experienced team has expertise in sourcing from large mills in China and sales in various international markets. The company's strengths are in sourcing and its strategic relationships with key mills. Its strategy is to focus on sourcing quality products and building logistics power. The targets are to increase annual revenues to over $2.5 billion RMB in China and $450 million USD overseas, source 1 million tons of steel annually, and achieve $5 million in annual profits.

Uploaded by

Ericge PSB Trading
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Steel Business Plan

Our Team
Experience
Team Members Key Competence
Employer Position
Trader, Regional GM, Sourcing(large mills), Operation
Daewoo, Rizhao, Xiangyu,
Eric Ge Division Director, Branch Management, Team Management,
Shagang
GM Sales (ME & China)

Sourcing(coated steel; small mills),


James Wang Rizhao, Xiangyu, ITG Product Manager, Trader
Sales(S.E. Asia; China import)

Trader, Sales Manager, Sourcing(Rizhao, Shandong),


Shouchao Wang Daewoo, Rizhao, ITG
Trader Sales(Africa)

Sales Manager, Sourcing


Xiaoqian Gao Rizhao, CIEC Sourcing(large & small mills)
Trader

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Our Strength

• Sourcing from large mills, especially government mills


• Sourcing from small mills, especially coated material mills
Sourcing

• Sales of imported steel and raw material in China


• Sales in Middle East, & to some customers in S.E. Asia & Africa
Sales

• Risk Control
• Contract follow-up
Operatio
n
• Monitor production and delivery

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Our Scope

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Our Suppliers (Export) ：
Mill Province Ports Competitive Products
Ansteel Bayuquan, Dalian API HRC, API HRP, Structural HRP, CRC, HGI
Benxi Liaoning Bayuquan, Dalian API HRC, Rerolling HRC, CRC, HGI
Min-metal Yingkou Bayuquan, Dalian Commercial HRP, Low Carbon Wire Rod
Tonghua Steel Jilin Bayuquan, Dalian Commercial HRC, Low Carbon Wire Rod
Rizhao Rizhao, Lanshan, Lianyungang Thin HRC, HRS, 2 meter width HRC, Thick HGI (hot rolled based)
供应链业务
Shandong
Xinghan
Shandong Rizhao
Tianjin
HRC, CRFH, CRC, HRP
HGI thin sizes
Shougang Tianjin, Jingtang API HRP, Thin HRC, CRFH, PPGI
Sino-Giant Tianjin HRC,HGI
Delong Tianjin Tianjin Commercial HRP
Yangang Hebei Tianjin Commercial HRC, HRS
Ganglu Tianjin, Jingtang HRC, CRFH
Anfeng Tianjin HRC, Low Carbon Wire Rod
Aosen Tianjin Low Carbon Wire Rod
Shagang Jiangsu Zhangjiagang CRC,Thin HRC, HRP (API & High Grades)
Magang Anhui Shanghai CRC, HRC
WISCO (Baowu) Hubei Shanghai Thin HRC, Electrical Steel
Baotou Inner Mengolia Tianjin Commercial HRP, CRC
Strategic Partners (Mills) ：

Benxi: exclusive agent for Middle East and Africa

Ansteel: agent for Middle East and Africa


供应链业务
Shougang: strong support for HRP, especially API grade

Tonghua: strong support for HRC

WISCO: strong support for thin HRC in Middle East

Magang: strong support for CRC and HRC in Middle East


Our Strategy
• Soucing is the key, and guides sales
Sourcing First • Focus on large mills
• Strategic relationship with mills, e.g. agent for specific market

Products • Commercial products for volume


Combination • High grades for profit and reputation

• High grade steel trading company (especially API)


Key Competence • High grade to obtain trust and support from large mills

• Reduce freight cost to increase competitiveness


Logistics Power • Better control on cargo and delivery/lead time

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Task and Target
• Cedar’s China sales revenue increase 2.5 billion RMB appr.
• Cedar-Stemcor’s overseas revenue increase 450 million USD appr.
Turnover • Total export quantity 1 million tons annually ~ 450,000mt for RMB
purchase, and 550,000 for USD purchase.

• 5 million USD net profit annually (*average profit USD 5/mt)


Profit • Profit to support the team and expansion

• Suppliers’ channel and network covering most large mills


Growth • Professional team for export sourcing
• Experienced team for import sales

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Cedar Commodities

Eric Team
Stemcor
Cedar

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Thank You!
背对背业务

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