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ITC Foods (Growth & Future Prospects) : Presented By: Niladri Saha Anil Patel Parag Mathur

ITC entered the food industry in 2001 by launching its Kitchen of India brand of ready-to-eat Indian dishes to diversify amid restrictions on tobacco advertising. It later expanded into confectionaries, staples, and snacks. ITC utilized its existing distribution network and packaging and IT capabilities. For staples, it ensured freshness through its e-Choupal supply chain model of internet kiosks, lower procurement costs, and reduced transit times. Going forward, ITC plans to further integrate its supply chain and establish e-Choupal as a cooperative while expanding its services like micro-credit, health and education.

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158 views

ITC Foods (Growth & Future Prospects) : Presented By: Niladri Saha Anil Patel Parag Mathur

ITC entered the food industry in 2001 by launching its Kitchen of India brand of ready-to-eat Indian dishes to diversify amid restrictions on tobacco advertising. It later expanded into confectionaries, staples, and snacks. ITC utilized its existing distribution network and packaging and IT capabilities. For staples, it ensured freshness through its e-Choupal supply chain model of internet kiosks, lower procurement costs, and reduced transit times. Going forward, ITC plans to further integrate its supply chain and establish e-Choupal as a cooperative while expanding its services like micro-credit, health and education.

Uploaded by

Niladri Saha
Copyright
© Attribution Non-Commercial (BY-NC)
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Download as PPTX, PDF, TXT or read online on Scribd
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ITC Foods (Growth & Future prospects)

Presented by: Niladri Saha Anil Patel Parag Mathur

BACKGROUND OF ITC LTD.


ITC was incorporated on August 24, 1910 under the name Imperial Tobacco Company of India Limited. The name of the Company was changed from Imperial Tobacco Company of India Limited to India Tobacco Company Limited in 1970 and then to I.T.C. Limited in 1974. In recognition of the Company's multi-business portfolio Cigarettes & Tobacco, Hotels, Information Technology, Packaging, Foods, Lifestyle Retailing, Education etc. on September 18, 2001. the Company is now named 'ITC Limited'. Though the first six decades of the Company's existence were primarily devoted to the growth and consolidation of the Cigarettes and Leaf Tobacco businesses, the Seventies witnessed the beginnings of a corporate transformation

PRODUCT Diversification over the was set up in 1925 as a support for ITC's years ITC's Packaging & Printing Business

Cigarettes business. It is today India's most sophisticated packaging house. In 1975 the Company launched its Hotels business with the acquisition of a hotel in Chennai which was rechristened 'ITC-Welcomgroup Hotel Chola'. ITC chose the hotels business for its potential to earn high levels of foreign exchange and tourism. In November 2002, ITC Bhadrachalam Paperboards Limited was merged with the Company's Tribeni Tissues Division to form the Paperboards & Specialty Papers Division. Also in 1990 ITC set up the Agri Business Division for export of agri-commodities. ITC's unique and now widely acknowledged e-Choupal initiative began in 2000 . ITC's first rural mall, christened 'Choupal Saagar' was inaugurated in August 2004 at Sehore. In 2000, ITC forayed into the Greeting, Gifting and Stationery products business with the launch of Expressions range of greeting cards. the popular range of notebooks was launched under brand Classmate in 2003.

PRODUCT DIVERSIFICATION CONTD.


The Wills Lifestyle chain of exclusive stores later expanded its range to include Wills Classic formal wear (2002) and Wills Clublife evening wear (2003). ITC also launched its men's wear brand, John Players, in 2002. In 2000,entered the information technology business through a subsidiary, ITC Infotech India Limited. Today ITC Infotech is one of Indias fastest growing global IT and IT-enabled services companies. in August 2001 with the introduction of 'Kitchens of India' ready-to-eat Indian gourmet dishes. In 2002, ITC entered the confectionery with brands mint-o and Candyman confectionery and Aashirvaad atta (wheat flour). 2003 witnessed the introduction of Sunfeast as the Company entered the biscuits segment. ITC's entered the fast growing branded snacks category with Bingo! in 2007. In 2002, ITC's philosophy of contributing to enhancing the competitiveness of the entire value chain found yet another expression in the Safety Matches initiative. ITC now markets popular safety matches brands like iKno, Mangaldeep, Aim,
Aim Mega and Aim Metro.

PRODUCT DIVERSIFICATION CONTD.


ITC's foray into the marketing of Agarbattis (incense sticks) in 2003 marked the manifestation of its partnership with the cottage sector. ITC's popular agarbattis brands include Spriha and Mangaldeep. ITC introduced Essenza Di Wills, an exclusive range of fine fragrances and bath & body care products for men and women in July 2005. Inizio, the signature range under Essenza Di Wills provides a comprehensive grooming regimen with distinct lines for men (Inizio Homme) and women (Inizio Femme).

Reason to enter FOOD INDUSTRY:


Reason to enter FOOD INDUSTRY: Government ban over cigarettes ads and anti tobacco campaign. Liberalization of Indian Economy. Increase in per capital income. Utilization of existing business infrastructure.

Itc in food industry


Ready to eat food products: Kitchen of India brand launched in 2001. Sub-brands Bukhara, Dum Pukht and Dakshin as premium brands. Aashirvaad brand extended in ready-meals as low price product. In 2004 KOI brand lunched spice conserves and cooking pastes. ITC won National Excellence Award in2004 for Ready To Eat products . Hurdles- Lack of culinary skills and infrastructure.

Itc in food industry


Confectionary products: In 2002 acquired Mint-O from Candico India Ltd and relaunched it. In 2003 launched candyman a boiled sugar candy in different flavour. Mint-O extended to Mint-o-Fresh in 2004-a mouth freshner as a impulse product. In 2005 Cofitino was launched as product extracted from natural coffee beans. ITC used its cigarette distribution network as a asset covering more than1.5 million retailers. ITC has 8-9% market sahre of a market worth Rs19 biilion.

Itc in food industry


Staples: ITC launched Ashirvaad brand for wheat flour in 2002. Brand positioning of the brand was on Health and Hygiene issue and on value for money. Hurdles-The stock should be fresh but should not run out. Supply chain made responsive using distributor response. Freshness maintained by reducing transit time. Cost advantage using electronic procurement called eChoupal and its printing and packaging business.

sanchalaks

Internet kiosks

Agricultural produce

Strong supply chain management lower net cost of procurement

Future Plans
Going forward, the roadmap include plans to integrate bulk storage, handling & transportation to improve logistics efficiency. Establish E-chaupal as a new age cooperative for all practical purposes. ITC plans to extend its E-Chaupal initiative to 15 states across India over the next few years. Planning to launch some other services with their EChaupal program like: Micro-credit Health Education

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