MEDIA AND INFORMATION LITERACY (MIL)

INTRODUCTION TO MEDIA AND

INFORMATION LITERACY
LEARNING COMPETENCIES
The learners will be able to…
 define communication and media;
 identify the two basic types of communication;
 discuss the elements of communication and
communication models;
LEARNING COMPETENCIES
The learners will be able to…
 describe how communication is affected by media
and information;
 identify the similarities and differences of media
literacy, information literacy, and technology
literacy; and
 define Media and Information Literacy.
TOPIC OUTLINE
I- Introduction to Media and Information Literacy
A- Communication
1. Definitions
2. Basic Types
3. Elements
4. Communication Models
B. How Media and Information Affect Communication
TOPIC OUTLINE
I- Introduction to Media and Information Literacy
(Cont.)

C. Similarities and Differences of Media Literacy,

Information Literacy, and Technology Literacy
D. Media and Information Literacy (MIL)
1. Definitions
FORMATIVE ASSESSMENT: RECITATION

• What is
communication?
• Why do we
communicate?
• How do we
communicate?
Photo Credit: https://huddle.eurostarsoftwaretesting.com/lessons-learnt-effective-communication/
WHAT IS
COMMUNICATION? the act or process of using words,
sounds, signs, or behaviors to express
or exchange information or to express
your ideas, thoughts, feelings, etc., to
someone else
Communication (http://www.merriam-webster.com)

the exchange of information and the

expression of feeling that can result in
understanding
(http://dictionary.cambridge.org)
 WHAT ARE THE TWO BASIC TYPES OF
COMMUNICATIONS?
NON-VERBAL VERBAL
COMMUNICATION COMMUNICATION
• Signs • Oral
• Symbols • Written
• Colors
• Gestures
• body language
• facial expressions

Photo Credit: http://www.martina-gleissenebner-teskey.com/services/the-power-of-non-verbal-communication/

PROCESS OF COMMUNICATION

Photo Credit: http://www.daystar.ac.ke/ilpd-program-DipComm.html

 TRANSMISSION MODELS
Lasswell’s Communication Model (1948)

Who Says What In Which To Whom With what

Channel effect?
COMMUNICATOR MESSAGE MEDIUM RECEIVER EFFECT
 TRANSMISSION MODELS
Shannon-Weaver’s Communication Model (1948)

Photo Credit: http://communicationtheory.org/shannon-and-weaver-model-of-communication/

 RECEPTION MODEL
Osgood- Schramm Model Of Communication (1954)

Photo Credit: http://communicationtheory.org/osgood-schramm-model-of-communication/

 TRANSMISSION MODELS
Westley and MacLean’s Model of Communication
(1957)

• Event or Information
(X1, X2, X3 and X4…Xn)
• Feedback (f)
• Advocate (A)
• Channel (C)
• Audience (B)

Photo Credit: http://communicationtheory.org/westley-and-maclean%E2%80%99s-model-of-communication/

 RECEPTION MODEL
Berlo’s SMCR Model of Communication (1960)

Photo Credit: http://communicationtheory.org/berlos-smcr-model-of-communication/

Formative Assessment: Recitation
• Why is communication a
process?
• What are the important
elements of communication?
• How can we achieve an
effective communication
with other people?
Photo Credit: https://www.pinterest.com/pin/157837161915025462/
 PICTURE ANALYSIS

Photo Credit: http://www.ovrdrv.com/10-levels-of-intimacy-in-todays-communication/

 PICTURE ANALYSIS

Photo Credit:https://www.facebook.com/sarcasmLOL/photos/a.1521463861515726.1073741828.1515871602074952/2049225658739541/?type=3&theater
Photo Credit: http://www.quickmeme.com/p/3w26jo
 VIDEO PRESENTATION
Media Minute Introduction: What is
media anyway?
YouTube Channel: MediaSmarts
Date Uploaded: Oct. 17, 2013
VIDEOS\Media Minute Introduction- What is media a
nyway.mp4
 How is communication affected by
media and information?
MEDIA Communication INFORMATION
 Communication  data, knowledge
Tools derived from
study, experience,
or instruction,
signals or symbols
 knowledge of
specific events or
situations
Photo Credit :https://commons.wikimedia.org/wiki/File:EU-Media-Futures-Forum-pic_0.jpg and: http://hallr.com/category/school-communication/
FORMATIVE ASSESSMENT: RECITATION
 How do you use Facebook as
a tool or medium for
communication?
 How did Facebook affect or
change the way we
communicate with other
people?
FORMATIVE ASSESSMENT: RECITATION
 How did Facebook affect
the quantity and quality of
information available to
people? Is it a good thing
or bad thing?
 TERMS TO UNDERSTAND
• The ability to read, analyze, evaluate and
Media Literacy produce communication in a variety of
media forms.

• The ability to recognize when information

Information is needed and to locate, evaluate,
Literacy effectively use and communicate
information in its various formats.

Technology • The ability to use digital technology,

communication tools or networks to
(Digital) locate, evaluate, use, and create
Literacy information.
Source: MIL Curriculum for Teachers by UNESCO, 2011
FORMATIVE ASSESSMENT: 3 Circle Venn Diagram

Media Literacy

Technology
Information
(Digital)
Literacy
Literacy
 VIDEO PRESENTATION
Introduction to Media and Information Literacy
YouTube Channel: Arniel Ping
Retrieved October 26, 2016 from
VIDEOS\Introduction to Media and Information Litera
cy (Updated Version).mp4
 VIDEO PRESENTATION
Guide Questions
1. What are the basic components of Media and
Information Literacy?
2. What is Media Literacy? Information Literacy?
Digital literacy?
3. How are these literacies connected or related to
each other?
What is
Media and
Information
Literacy?

Created by Mr. Arniel Ping using Meme Generator: imgflip

 FORMATIVE ASSESSMENT:
Analyze and explain this illustration.

DIGITAL
MEDIA
SHARE SHARE
INFORMATION INFORMATION

RECEIVE RECEIVE
TRADITIONAL INFORMATION INFORMATION

LOOK FOR LOOK FOR

INFORMATION INFORMATION
MEDIA AND INFORMATION LITERACY (MIL)
Media and Information
Literacy (MIL)
refers to the essential competencies
(knowledge, skills and attitude) that
allow citizens to engage with media and
other information providers effectively
and develop critical thinking and life-
long learning skills for socializing and
becoming active citizens
Source: MIL Policy and Strategy Guidelines by UNESCO, 2013
 Core Subject Title:
MEDIA AND INFORMATION LITERACY (MIL)
Core Subject Description:
The course introduces the learners to basic
understanding of media and information as
channels of communication and tools for the
development of individuals and societies. It also
aims to develop students to be creative and
critical thinkers as well as responsible users and
competent producers of media and information.
Media And Information Literacy (MIL) Curriculum Guide By DepEd
The K to 12 Toolkit (2012) by DepEd

Source: http://www.gov.ph/downloads/2012/201209-K-to-12-Toolkit.pdf
REFERENCES
 Media and Information Literacy Curriculum Guide by
DepEd
 Media and Information Literacy by Boots C. Liquigan,
Diwa Learning Systems Inc.
 UNESCO Media and Information Literacy Curriculum for
Teachers
 http://communicationtheory.org/category/
communication-models/page/2/
REFERENCES
 http://communicationtheory.org/types-of-communication/
 http://www.unesco.org/new/en/communication-and-
information/media-development/media-literacy/mil-as-
composite-concept/
 http://unesdoc.unesco.org/images/
0022/002246/224655e.pdf
 http://www.unescobkk.org/fileadmin/user_upload/ict/
Workshops/RDTC_15ch/S6D3-Ramon.pdf