Scribd
Upload
82 views6 pages

Santosh Simple Energy

The document presents a case study for launching the next generation electric scooter. It discusses the problem statement of increasing the scooter's range and having a versatile design while limiting the number of variants. It proposes strategic solutions like increasing the number of charging stations, improving after-sales service, and expanding the distribution network. Possible solutions discussed are lowering the price, providing better charging infrastructure, focusing on digital marketing and opening owned stores. A competitor analysis compares brands on power, range, charging time and price.

Uploaded by

RAHUL DUTTA
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
82 views6 pages

Santosh Simple Energy

The document presents a case study for launching the next generation electric scooter. It discusses the problem statement of increasing the scooter's range and having a versatile design while limiting the number of variants. It proposes strategic solutions like increasing the number of charging stations, improving after-sales service, and expanding the distribution network. Possible solutions discussed are lowering the price, providing better charging infrastructure, focusing on digital marketing and opening owned stores. A competitor analysis compares brands on power, range, charging time and price.

Uploaded by

RAHUL DUTTA
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 6

A case study on

LAUNCH STRATEGY FOR THE NEXT


GENERATION ELECTRIC SCOOTER

NAME :-SANTOSH KR
ROLL NO :-DM21C61
CLASS :-MKT+OPS
PROBLEM
STATEMENT

 Launch Strategy
 High Range
 Versatile Design
 Limited Range of Variants
STRATEGIC
FORMULATION
 Increase in the no of Charging Stations
 After Sales Service
 Increase in the Distribution Network
POSSIBLE SOLUTIONS

 Lower down the price of the product.

 Provide better charging Infrastructure.

 Should focus on direct marketing through Digital media.

 Should focus on Opening of their Own Store.


COMPETITOR ANALYSIS
Brand Models Power(W) Range(km/ Charging(Ho Price(in
charge) urs/Charge) Lakhs)

Ather Energy 450Plus 3300 100 4 140

450X 6000 116 3.5-4 160


Bajaj Auto Urbane 3800 85 4-5 115
Premium 3800 95 4-5 120
Hero Electric Atria Lx 250 85 4-5 63
Nyx Hx 1300 165 4-5 84
Okinawa Lit 250 60 4-5 67
I-Praise+ 2500 139 4-5 120
Simple Energy Mark 2 6678 260 4-5 110
THANK
YOU

You might also like