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Online Marketing & ImpacT On Society

Online marketing has had a significant impact on society. It allows companies to market their products globally and provides convenience for rapid transactions. While it offers advantages like lower costs, increased efficiency and data capabilities, it also faces challenges like requiring new skills, high competition, and privacy/security issues. As online marketing increases, it influences consumer behavior and perceptions through various digital platforms, and companies must focus on optimizing the customer experience across channels.

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Ananna Maimuna
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338 views13 pages

Online Marketing & ImpacT On Society

Online marketing has had a significant impact on society. It allows companies to market their products globally and provides convenience for rapid transactions. While it offers advantages like lower costs, increased efficiency and data capabilities, it also faces challenges like requiring new skills, high competition, and privacy/security issues. As online marketing increases, it influences consumer behavior and perceptions through various digital platforms, and companies must focus on optimizing the customer experience across channels.

Uploaded by

Ananna Maimuna
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Online Marketing

& Its Impact on Society


Maimuna Akter
ID:2123021028
 What is online marketing

 Types of online marketing

 Advantages & Disadvantages

 Impact of online marketing on society


What is Online Marketing
 Online Marketing (a form of Digital Marketing) is the marketing of
products or services over the Internet & it ties together creative and
technical aspects of the Internet, including design, development,
advertising and sale.

 Online marketing is used by companies selling goods and services


directly to consumers as well as those who operate on a business to
business.
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Marketing (SMM)
4. Email Marketing
SEARCH ENGINE OPTIMIZATION (SEO)
 Search Engine Optimization (SEO)
SEO is the process of improving A site to increase its visibility when people
search for products or services related to your business in Google, Bing, and
other search engines.
 On – Page SEO
 Off – Page SEO
SEARCH ENGINE MARKETING (SEM)
 Search Engine Marketing (SEM) or, Pay per Click (PPC)
Search engine marketing (SEM) is a online marketing strategy used to
increase the visibility of a website in search engine results pages (SERPs)
primarily through paid advertisements.
 33% of searchers who click
on paid ads do so because
they directly respond to their
particular search query
 positive impact on brand
recognition, awareness and
conversions
SOCIAL MEDIA MARKETING (SMM)
 Social Media Marketing (SMM)
Social media marketing (SMM) is the use of social media platforms
(Facebook, Instagram, Linkedin, Twitter, You Tube) and websites to
promote a product or service.
 70% of marketers list
increasing brand awareness
as their number one goal for
marketing on social media
platforms
 Facebook alone has over
2.7 billion monthly active
users
 #R3MAT
EMAIL MARKETING (EM)
 EMAIL Marketing (EM)
Email marketing is promoting products through the use of commercial
email massages typically to a group of people. It involves using email to
send advertisements, request business, or solicit sales or donations

Effective Email Marketing


 Large segregated List
 Error free content contains Values
Advantages & Disadvantages of Online Marketing

ADVANTAGES DISADVANTAGES

1. Global scope & Reach 1. Skills & Training


2. Convenience/ Rapid Transaction Processing 2. Time consuming
3. Information processing efficiency/ flexibility 3. High competition
4. Data management & relationship capabilities 4. Complaints & feedback
5. Lower sales & Distribution costs 5. Security & privacy issues
From the Fig we can see that how online marketing is increasing in our country day by day
IMPACT OF
ONLINE MARKETING ON SOCIETY

 In this online world, a simple banner advertisement can be both an advertisement


and a direct marketing service. The banner raises the passive consumer’s awareness
of a product. It also encourages the consumer to pursue action by clicking on it.

 Digital marketers care about the consumer’s online experiences for the simple
reason that all of them -- good, bad, or Indifferent – influence consumer perceptions
of a product or a brand.

 The web offers companies’ ownership and control of all interactions with customers
and thus creates both the ability and the need to improve their overall experience.

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