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Lesson 3

This document discusses different types of media, including print media like books and newspapers, text media which conveys ideas through written or printed formats, and visual media like photos and graphics that communicate through sight. It also covers broadcast media like radio and television that transmit content through airwaves, as well as audio media that appeals to the auditory sense. Multimedia integrates different forms of media digitally, while new media utilizes emerging technologies on a single digital platform.

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47 views

Lesson 3

This document discusses different types of media, including print media like books and newspapers, text media which conveys ideas through written or printed formats, and visual media like photos and graphics that communicate through sight. It also covers broadcast media like radio and television that transmit content through airwaves, as well as audio media that appeals to the auditory sense. Multimedia integrates different forms of media digitally, while new media utilizes emerging technologies on a single digital platform.

Uploaded by

Daniel Trongco
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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LESSON 3

TYPES OF MEDIA
PRINT MEDIA

 This type of media paper and ink is reproduced in a


printing process that is traditionally mechanical such
as books, newspapers, magazines, journals,
newsletters, and brochures. Print media may
include text, graphics, or a combination of both
Text Media

 A type of print media which is a simple and flexible


format for conveying ideas, whether handwritten or printed.
Not all text media are print media. Text media may also be
displayed on-screen as part of broadcast media, multimedia,
or new media.
 An important feature of text media is typography.
Typography is the art and technique of arranging the
visual component of the written word. It features textual
designs with optical illusions that improve readability
and help convey meaning. Fonts and alignment are parts
of typography.
Visual Media

 A type of print media that refers to pictures, photos, images, and


graphics used to channel communication using the sense of sight.
Visuals combined with text are also considered as visual media.
Like text media, visual media are not limited to print media,
however. “Visual media” is a general term for any medium that
mainly makes use of sight as a channel to receive the message
Examples of Visual Media
1. Informational Graphics
(Infographic)
 is a visual representation of
information to understand the high-
volume and complex data easily,
e.g., graphs, charts.
2. Cartoons

 a sketch or drawing intended as


satire, caricature, or humor, e.g.,
comic strip, editorial cartoons in
newspapers and magazines.
3. Photography

 A photograph is an image created by light


captured on a light-sensitive surface, which is
usually photographic film. Nowadays, few
people use photographic film. The advent of
digital photography via digital cameras and
cellular phones has made taking photographs
easier and less expensive.
BROADCAST MEDIA

 A type of media that reaches target


audiences using airwaves as the transmission
medium. Examples of broadcast media are radio
and television.
Audio Media

 A type of broadcast media that uses audio or


voice recording as a medium in the delivery of
information. These are devices that appeal to the
auditory s
RADIO VOICE RECORDER
Multimedia

 A type of broadcast media concerned with the


computer-controlled integration of text, graphics, drawings,
still and moving images (video), animation, audio, and any
other media where every type of information can be
stored, communicated, and handled digitally.
Multimedia can be recorded and played, displayed,
interacted with or accessed by information-processing
devices, such as high-tech and automated devices, but
can also be part of a live presentation
New Media

 A term used to integrate the different technologies


emerging on one digital platform to organize and
distribute content. Some examples are podcasts,
augmented reality, video games, blogs, and
wikis.

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