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Lesson 3

This document discusses different types of media, including print media like newspapers and magazines, text media like publications and documents, and visual media like pictures, photos and graphics. It provides examples of visual media such as informational graphics, cartoons, and photography. The document also discusses broadcast media like radio and television, as well as audio media that uses audio recordings to deliver information.

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Daniel Trongco
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29 views

Lesson 3

This document discusses different types of media, including print media like newspapers and magazines, text media like publications and documents, and visual media like pictures, photos and graphics. It provides examples of visual media such as informational graphics, cartoons, and photography. The document also discusses broadcast media like radio and television, as well as audio media that uses audio recordings to deliver information.

Uploaded by

Daniel Trongco
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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LESSON 3

TYPES OF MEDIA
PRINT MEDIA

 is one of the oldest and basic forms of mass


communication. It includes newspapers,
weeklies, magazines, monthlies and other forms
of printed journals. A basic understanding of the
print media is essential in the study of mass
communication.
Text Media

 A type of print media which is a simple and flexible


format for conveying ideas, are data or information sources
which exist as references in textual, numeric, or similar
formats. These include various types of publications as well as
unpublished manuscripts, databases, and documents.
Visual Media

 A type of print media that refers to pictures, photos, images, and


graphics used to channel communication using the sense of sight.
Visuals combined with text are also considered as visual media.
Like text media, visual media are not limited to print media,
however. “Visual media” is a general term for any medium that
mainly makes use of sight as a channel to receive the message
Examples of Visual Media
1. Informational Graphics
(Infographic)
 is a visual representation of
information to understand the high-
volume and complex data easily,
e.g., graphs, charts.
2. Cartoons

 a sketch or drawing intended as


satire, caricature, or humor, e.g.,
comic strip, editorial cartoons in
newspapers and magazines.
3. Photography

 A photograph is an image created by light


captured on a light-sensitive surface, which is
usually photographic film. Nowadays, few
people use photographic film. The advent of
digital photography via digital cameras and
cellular phones has made taking photographs
easier and less expensive.
BROADCAST MEDIA

 A type of media that reaches target


audiences using airwaves as the transmission
medium. Examples of broadcast media are radio
and television.
Audio Media

A type of broadcast media that uses audio or


voice recording as a medium in the delivery of
information. These are devices that appeal to the
auditory s

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