Scribd
Upload
24 views

RM Unit 2 (Research Process)

The document outlines the typical steps in a research process: 1) selecting a topic, 2) defining the problem, 3) deciding objectives, 4) conducting a literature survey, 5) developing a hypothesis, 6) deciding on a research design, 7) determining a sample, 8) collecting data, 9) processing data, 10) analyzing and interpreting results, 11) testing the hypothesis, and 12) preparing the research report. Examples are provided for some of the steps.

Uploaded by

Yashaswini Bangera
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
24 views

RM Unit 2 (Research Process)

The document outlines the typical steps in a research process: 1) selecting a topic, 2) defining the problem, 3) deciding objectives, 4) conducting a literature survey, 5) developing a hypothesis, 6) deciding on a research design, 7) determining a sample, 8) collecting data, 9) processing data, 10) analyzing and interpreting results, 11) testing the hypothesis, and 12) preparing the research report. Examples are provided for some of the steps.

Uploaded by

Yashaswini Bangera
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 27

Research

process
UNIT 2
STEPS IN RESEARCH PROCESS
1.Selecting 6.Deciding
the research research
topic design

2.Defining the 5.Developing


research problem hypothesis

3.Deciding 4.Extensive
objectives of literature
research survey
continued
12.Preparation
7.Deciding
of research
sample design
report

8.Data 11.Hypothesis
collection testing

10.Analysis and
9.Processing of
interpretation of
data
data
Selecting the research topic/ PROBLEM
EXAMPLES:
INSURANCE ???? BANKING ????

Insurance products Banking products

Bancassurance Loan products

Double insurance Crm in bank

Hr practices in insurance company Comparative study of fin. Statements of two


banks
Comparative study of two insu. Co.
Innovations in banking

Retail banking
Defining the research problem
Defining A Research Problem-
Examples
BANKING- Insurance-

1. Loans recovery 1. Awareness insurance products

2. Banking products 2. Customer relationship management in LIC

3. Marketing strategies of a private bank


Example
Banks- broad area

Crm in SBI - narrow area

Define the problem- A project report on Customer Relationship Management in SBI

A project report on Customer Relationship Management in Bank of Baroda


Deciding objectives of research

Purpose

Wants to achieve through research

Specific Measurable Achievable Realistic


Timebound

Guide

Focus

Direct and control research train


Examples:
To study about opinion of customers toward loan product of a bank

To study comparatively locker facility of A Bank and B Bank

To know about customers satisfaction towards A Bank employees

To study financial statements of A bank


Extensive literature survey

A literature review is a comprehensive


summary of previous research on a topic.
The literature review surveys scholarly
articles, books, and other sources relevant
to a particular area of research.
The review should enumerate, describe,
summarize, objectively evaluate and
clarify this previous research
Sources for literature review

Books

Journals

newspaper

Magazines

Websites

Companies data

Past report

Unpublished diary

Unpublished book
Developing hypothesis

A hypothesis (plural hyp Definition: Hypothesis is a tentative Hypothesis is a statement ASSUMPTION EXAMPLE:


otheses)  statement, the validity of capable of being tested
which remains to be and thereby verified or
tested rejected
Deciding research design

It is blue print
Reference document
Questions in research
§What is nature and purpose of study?
§What type of data is required?
§How to collect required data?
§How much funds will be required?
§Time period of research?
Deciding
sample
design
Data collection

Planning to implementation Sources of data collection


stage
Processing of data

Editing Coding Classification Tabulation


Analysis and interpretation of
data

Data analysis is a process for


Data analysis is a process of
obtaining raw data and
inspecting, cleansing,
converting it into information
transforming and modeling data
useful for decision-making by
with the goal of discovering
users. Data is collected and
useful information, informing
analyzed to answer questions,
conclusions and supporting
test hypotheses or disprove
decision-making.
theories.
Hypothesis
testing
Preparation of
research report
3 parts of research report:
Research findings and conclusions are presented with the help of research report.

Parts:

A. preliminary contents: title of the report, letter of authorization, table of contents(index)

B. main body: introduction, methodology, findings, limitations, conclusion

C. concluding part: appendix and bibliography


Research methodology
Research Methodology is a way to systematically solve a research problem.

It is a systematic process of analyzing and selecting the best methods to conduct research.
Characteristics of good research

Clearly defined purpose


Outline research process
Plan research design
Maintain ethical standards
Analyse the data
Justify conclusions
Reputation of researcher
Good research is empirical
Free from personal bias
Systematic presentation of findings
Highlight limitations

You might also like