International Marketing

Richeese Factory
 AFIFAH DIAN PITALOKA
014201800045

DELY IKA ROMAWATI

014201800030

FERDIAN PRADHA ADHITAMA

014201800111

FIONA ALMATIA
014201800053

RIZKA FITRI CHAIRUNNISA

014201800066
 Richeese Factory Profile
 Richeese Factory was first established on
February 8, 2011, at the Paris Van Java Mall,
Bandung City, West Java.

https://www.richeesefactory.com/id/about/history
 Richeese Factory Profile
 Richeese Factory has
175 outlets Indonesia
(Jabodetabek, Bandung, Sumedang,
Garut, Purwakarta, Cirebon, Tegal,
Semarang, Surabaya, Malang,
Balikpapan, Batam, Bontang,
Banjarmasin, Banjarbaru,
Palangkaraya, Karawang, Mataram,
Makassar, Medan, Palembang,
Padang, Samarinda, Serang,
Sidoarjo, Solo, Yogyakarta, Sleman,
Kudus, Denpasar)
https://www.richeesefactory.com/id/outlet
DESTINATION COUNTRY

China
 THE REASON

The spiciness is popular in central and southern China. This is said because the
climate in this area is humid so that it is difficult for sweat to evaporate. Chili
peppers are widely used in their cooking, and are believed to transfer internal
moisture and cold, promoting health and comfort.
https://www.chinahighlights.com/travelguide/chinese-food/food-flavors.htm
 THE REASON

2. China has a lot of spicy food. China also

has mala sauce that known as hot sauce
that is very typical in Szechuan dishes

https://kumparan.com/kumparanfood/7-negara-yang-wajib-dikunjungi-pecinta-kuliner-pedas/full
https://sibukliburan.id/5-negara-di-asia-dengan-kuliner-pedas-yang-wajib-dikunjungi/
THE REASON

3. Chinese citizens love cheese

https://food.detik.com/info-kuliner/d-3693868/demi-men
cicip-cheese-tea-warga-china-rela-antre-7-jam
https://tirto.id/negeri-yang-mulai-overdosis-keju-cAy3
https://topfranchise.com/international-fran
chise-opportunities/asian/franchises-in-ch
ina/
Franchise Proposition
Currency
 CHINA

INDONESIA

https://www.statista.com/statistics/263616/gross-domestic-produ
ct-gdp-growth-rate-in-china/

https://www.statista.com/statistics/320068/gross-domestic-product-g
dp-growth-rate-in-indonesia/
 FRANCHISE PROPOSITION
Financial Analysis
Initial Investment CNY 1,058,664 Payback Period: 2 years+

Revenue Note: 5 years contract

Average Revenue/day CNY 3,500
Average Revenue/month CNY 105,000

Costs Apalagi yang kamu tunggu? Ayo segara miliki

Material Usage CNY 27,874 Richeese Factory ! Kamu bisa e-mail kami di
Operations CNY 27,765
Royalty CNY 5,250 [email protected] atau langsung hubungi ke:
TOTAL COSTS CNY 60,889
HOTLINE: +62821 – 8282 - 4488
Net Profit CNY 44,111
Localized and Standarized
STANDARDIZE
D
LOCALIZED
 BEER

https://daxueconsulting.com/understand-drinking-culture-china/#:~
:text=Chinese%20millennials%20are%20more%20often,largest%
20market%20share%20with%2052%25

https://www.frommers.com/destinations/china/planning-a-trip/fast-facts#:~:te
xt=Drinking%20Laws%20--%20With%20the,you%20feel%20like%20drinking
%20it
 CHOPSTICKS

https://www.chinahighlights.com/travelguide/chinese-food/chopsticks.htm
 STORE

STANDARDIZED
Raw Material
Fresh Chicken from China

https://www.go4worldbusiness.com/member/view/2889015/deshi-enterprise-co-ltd-.html
 Sauce from China

https://www.go4worldbusiness.com/member/view/3138476/deslyfoods.html
 Cheese from Indonesia

https://sourcing.hktdc.com/en/Supplier-Store/Home/PT-Mulia-Boga Raya/1X09RKLR?ref_source=SearchKeyword&ref_term
=Cheese%20&ref_medium=N
Standard Operating Procedure
(SOP)
Flow Chart
Dine In

Customers Customer
Come to the
enter the choose the Order
store
queue line food in menu

Deposited to Customers
Bookkeeping Bills
the bank pay bills
 Flowchart Delivery
Order
Call 1-500-
Customer
200 through Connect with Customer tell
mention the
your the operator. the adress
order
telephone

Richeese
Richeese The operator
Customer Factory
Factory staff inform the
pay the bill process the
arrive total bill
order
SOP Employee
1. Always say “Welcome to Richeese Factory” to
the customers who come

2. Always smile and do not say rude

3. Always make sure customer orders are served

according to the order

4. Always honest, disciplined, and thorough in

working

5. Always say “Thank you for coming” when

customers leave the restaurant
 INTERNATIONAL
ADJUSTMENT ON
DESTINATION COUNTRY
 Jakarta vs Beijing

Different between Jakarta and Beijing in the terms of food

is 51.21% to 110.01%
Combo Fire Chicken menu
Richeese Factory in Jakarta,
Indonesia cost IDR 34.545
 *exchange rate Desember 2020

IDR 34,545 IDR 38,002

+110.01%

IDR 38,002 = CNY 17.66

*Every purchase will get
copsticks

Added beer into the menu

 BEER

CHOPSTICKS

https://www.frommers.com/destinations/china/planning-a-trip/fast-facts#:~:text=Drinking%20Laws%20--%20With%20the,you%20feel%20like%20drinking%20it
https://global.chinadaily.com.cn/a/201811/22/WS5bf622b0a310eff30328a681.html
 Government Regulation

https://thelawreviews.co.uk/edition/the-franchise-law-review-edition-7/1214147/china
Promoting Franchise Business
The List of Franchise China Guangzhou
Exhibitions in 2021 International Franchise
and China Finance
Expo
China Franchise Expo
 The 41st China (Guangzhou) International Franchise
China Guangzhou Exhibition (GFE) is scheduled for March 4-6 ,2021 at China
Import and Export Fair Complex. Historically,GFE is the
International Frachise longest running franchise Expo in China and even in the

and China Expo 2021 world.GFE has been held twice annually for the past 23
years and has gained the support of the government
department, citizens and medias. GFE was awarded as the
Excellent Exhibition in China by the Chinese Government.
Over the years, GFE has become the international platform
to show the development of the world's franchise industry
and a platform for franchise companies to expand.Based on
the past successful years, we are expecting to see repeated
success in 2021.
 China Guangzhou
International Frachise
Advantages and China Expo 2021
Information 1. Strategic Location
from Join 2. Bigger Market Consumer

Franchise 3. Good Experience

Reputation
Exhibition 4. Largest Scale Exhibition
5. Followed by part of the
international community
A Overview of China Guangzhou International Frachise and China Expo 2021 Photo Activities
A Overview of China Guangzhou International Frachise and China Expo 2021 Photo Activities
 China Franchise Exhibition is a large-scale
China Franchise professional franchise exhibition approved by
the Ministry of Commerce of China, founded in
Expo Beijing 2021 Beijing in 1999 and sponsored by China Chain
Store & Franchise Association (CCFA). The
China Franchise Exhibition has been established
for a long time, the scale of the exhibition is
large, the coverage of the industry is complete,
the participants are high-quality, and the degree
of internationalization is high
 China Frachise Expo
Beijing 2021
Advantages 1. Good Experience
Information Reputation
from Join 2. Large Scale Exhibition
Franchise 3. Get big data business
information support
Exhibition
4. Strong business relation
support
5. Followed by part of the
A Overview of China Frachise Expo Beijing 2021 Photo Activities
A Overview of China Frachise Expo Beijing 2021 Photo Activities
A Overview of China Frachise Expo Beijing 2021 Photo Activities
The List of Local and International Franchise Magazine
Promotion Concept
 The Promotion Advetisement Design Concept for Magazine

Local Chinese Version English Version

The Promotion Advetisement Design Concept for
Instagram

Local Chinese Version English Version

 The Promotion Advetisement Design Concept for
Instagram

Local Chinese Version English Version

The Example Promotion Advetisement Concept Instagram
china

chinese

fastfood

food

chinesefood
The Example Promotion Advetisement Concept Instagram
china

chinese

food

yummy

chinesefood
 Tagline

“ 说笑奶酪！”
“Shuōxiào nǎilào!”
“Say smile Cheese !”
Thank You !