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Lesson 3 + 4

Visual identity is a combination of graphic and visual elements that together create an atmosphere around a company and communicate its nature and values. It involves defining a brand's best qualities to make it appear unique and interesting so that it will be recognized. A visual identity goes beyond things like business cards to establish a brand, aid recognition, and develop brand loyalty through consistent visuals that synthesize a company's "personality" and expose it to audiences.

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28 views5 pages

Lesson 3 + 4

Visual identity is a combination of graphic and visual elements that together create an atmosphere around a company and communicate its nature and values. It involves defining a brand's best qualities to make it appear unique and interesting so that it will be recognized. A visual identity goes beyond things like business cards to establish a brand, aid recognition, and develop brand loyalty through consistent visuals that synthesize a company's "personality" and expose it to audiences.

Uploaded by

trinagle.org
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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What is Visual Identity?

ACTIVITY
Visual identity is a combination of several graphic and  Write down & discuss what this means:
visual elements that, together, create an atmosphere around
For a brand to succeed, it is necessary to define it and
a company. It involves its values and views of society. It is
highlight its best qualities, making it appear unique and
used to communicate the nature of brands and business interesting.
services.
This way, the brand will be recognised when the client is
Write this question and statement and then, we will look at buying something or making a decision.
the brands opposite and discuss what elements make up a
visual identity and how do you think these elements could The set of aspects that makes up the visual identity goes
far beyond a business card to attract possible clients:
create meaning for those looking at it?
think of it as basically the “personality” of a company
Example: The colour blue represents both the sky and the synthesised and exposed to the world.
sea and is associated with open spaces, freedom, intuition,
imagination, inspiration, and sensitivity
Visual communication with
To aid recognition Establish a brand Develop Brand Loyalty audiences / consumers

ACTIVITY
Write down & discuss what this means:

For a brand to succeed, it is necessary to define it and highlight its best RESEARCH TASK
qualities, making it appear unique and interesting.
What is the purpose of visual identity?
This way, the brand will be recognised when the client is buying something
or making a decision. Here is a link to start you off 
https://99designs.co.uk/blog/logo-branding/visual-identity/#:~:text=The%20purpo
The set of aspects that makes up the visual identity goes far beyond a business se%20of%20visual%20identity,a%20business%20through%20consistent%20visua
card to attract possible clients: ls

think of it as basically the “personality” of a company synthesised and


exposed to the world.
The Blue Bear is a children's play barn in the outskirts
of a market town. During the day it runs several toddler
groups and pe-school activities.
Afternoon and early evenings and weekends it often
plays host to children's parties.
At the centre there are zones with activities targeted
toddlers, pre-school and 5–8-year-olds.

You have been approached to help create a brand


image, logo and strap line.
Draw mind map to generate some ideas for your
visual identity
Create a mood board to show ideas and the fell
of the identity.
In this section of the lesson you will get a short design brief to demonstrate what you have
learned on a practical level.

You can use whatever software you like for this or you can use colouring pencils and paper.
After you have completed the task answer the questions (or annotate your work) not only to
demonstrate understanding but to show you understand the concepts you have been taught.

Purpose of Visual Identity

Visual communication with


To aid recognition Establish a brand Develop Brand Loyalty
audiences / consumers

Components of Visual Identity Elements of Visual Identity

Colour Pallette & Layout/


Name Logo Slogan Graphics Typography
Meaning complexity
Your client is a company called INVENTAS.
They are a business which specialises in bringing
inventors from around the world together usually
via conventions! Thousands have signed up to go
to this worldwide event.

The client, INVENTAS, wants a new brand visual


identity including a logo, leaflet and web page.
They don’t want you to write the content they just WIREFRAME VISUALISATION DIAGRAM
want the brand so that all three of these products DIAGRAM (Annotated)
look and feel like they are all ‘one’.

Create an annotated ‘pack’ for your client that


contains:
Mood board of colour ideas, a visualisation
diagram that shows the leaflet, a logo and a
wireframe diagram that shows the visual layout.

On all three we want annotations that JUSTIFY


why you have chosen the colours you have and
why you have used each of the elements of visual
identity.

COLOUR MOOD BOARD LOGO (Annotated)

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