TASK 2 PRESENTATION

Priscilla 2A CUSTOMER PERSONA.

Kuzakwawo
Age:34
Sex: Female
BIO
Priscilla is an ambitious interior designer who wants her
Family: Engaged brand to be known everywhere she visits. She tackles
Job Title: Interior Designer every project as a puzzle and believes that her job is to
Income: $15000 create pieces that blend perfectly. She has been in the
industry for 5years.
Personality
Introvert

Creative
Motivation
Loyal Desire to create elegant master pieces through
creativity
Active

Job Responsibility Goals

Tech Skills • Analyzing movement and use of patterns.
• To get more ideas
• Demonstrating preliminary designs.
• Sketching abilities • To build relationships with long term
• Making sure the installation of materials,
• Computer knowledge clients
furniture, other appliances are carried out
• To be recognized internationally
to perfection.
Influencers: Sassy Deco, Melusi Homes Frustrations
Reference: http://www.cilashomeinteriors.co.zw
• Competing with established designers.
Source: Priscilla Kuzakwako Preferred brand • Failure to find high level clients.
Date:01 March 2023 • Keeping in touch with clients
 TASK 2 PRESENTATION
2A CUSTOMER PERSONA
Age:34
Sex: Female
Family: Engaged
Job Title: Interior
Designer
Income: $15000
Customer persona
A persona is fictional profile typically informed by research that represents a particular target audience. Personas are tools that help in
understanding online customer characteristics and behaviour(. Chaffey D, Chadwick F.)

A customer persona is profile that stands in for a certain target client is known as a customer persona (or avatar).

client personas are archetypal depictions of segments of your client base that already exist and have comparable needs, expectations, goals,
habits, and motivational elements. Personas are effective planning tools for marketing and customer experiences because they provide
information about what people desire and how they will interact. To satisfy the expectations and demands of the customer, personas are used to
build messaging, customer journeys, service experiences, and product features.

"A persona is a fictional figure that effectively and usably conveys the essential traits of a user group that has been discovered and chosen as a key
target through the use of segmentation data across the organization.

Customer personas are imaginary or mostly imaginary characters created to represent and evoke a specific kind of customer. In addition to being
known by other names, such as buyer personas, user personas, and marketing personas, they serve as a helpful point of reference and an
analytical tool for a range of sales, marketing, and communication operations.
 Motivation

Desire to create elegant master pieces through creativity

Tech Skills
• Sketching abilities
• Computer knowledge
 Job Responsibility
• Analyzing movement and use of patterns.
• Demonstrating preliminary designs.
• Making sure the installation of materials, furniture, other
appliances are carried out to perfection.

Social media channels used

Goals
• To get more ideas
• To build relationships with long term
clients
• To be recognized internationally
Frustrations
• Competing with established designers.
• Failure to find high level clients.
• Keeping in touch with clients

Preferred brand
 2B (i)OUTLINED CUSTOMER JOURNEY,WITH HIGHLIGHTED MOST RELEVANT DIGITAL ACTIVITES.

Frame work source from: Edit.org

A CUSTOMER JOURNEY MAP

A customer journey is a tool that marketers can use to better understand the related experiences that consumers want and require,
whether they are executing a desired activity or moving through the entire customer lifecycle from prospect to devoted supporter.

A customer journey map is a visual tool that’s helps us define customer needs, problems, and engagement with our brand when used
properly. A map can be a vital component of effective project management. (MIRANDA, WATTS, 2022)

A customer journey map can be incredibly complex, but a vital part of business designs and marketing to understand customer.

The various steps your clients take to become customers are described in a customer journey. The client journey is essential to the existence
of your marketing funnel. With the aid of a marketing funnel, you may target clients with your goods and services according to where they
are in the buying process. For instance, a person conducting product research is at the very top of the marketing funnel or just starting out
on their trip.
 AWARENESS
The condition or capacity of being aware of things like events, objects, or sensory patterns is known as
awareness.

Product awareness is the degree of knowledge that consumers have about the product. T he first step
in purchasing a product is developing the knowledge that product exist. Information about function,
benefits, quality, price, compatibility, and usability may also be important to a sale. Customers get to
know about the product through social media, word of mouth, SEO and website.
CONSIDERATION
The consumer actively examines whether or not to purchase the good or service being offered after
realizing they have a need that has to be filled.
Customers that are in the consideration stage have done enough study to understand why they require a
good or service. They now start contrasting brands and their products. In order to assist customers in
comparing various offerings and ultimately selecting their product or service, marketers provide product
marketing information throughout this phase of the customer journey. The goal is to guide clients
through a cluttered marketplace for solutions and influence them to make a purchase. Content for
product marketing could consist of: listicles of products Comparison charts and guidelines for products
white papers with an emphasis on products
Delivering product marketing content through client touchpoints like: website, web page searching tools
and the internet Conferences
ACQUISITION

To make purchasing their products as easy and straightforward as possible, manufacturers offer a smooth
purchasing experience at this step. At this point, there is no more educational or product information; instead,
the focus is on persuading clients to buy. As a result, you can express your desire for customers to make
purchases more clearly .Typical decision-stage c not could be: Free trials ,No-cost consultations Product
registration page Price lists Decision-stage content may be delivered via customer touchpoints such as:
Your website
Search engines
Email
SERVICE
The customer uses the product, sometimes seeking guidance from provider or a user community, and
perhaps being contacted by the provider to encourage brand loyalty. brands provide an excellent
onboarding experience and ongoing customer service to ensure that customers don't churn.

Retention-stage strategies may include:

Providing a dedicated customer success manager

Making your customer service team easily accessible
Creating a knowledge base in case customers ever run into a roadblock
Retention-stage strategies may be delivered via customer touchpoints such as:

Your website
Live chat
Email
LOYALTY

The customer spreads the word about the product – whether their opinion is positive or negative

. In this phase, brands concentrate on offering a fantastic end-to-end customer experience, including
your website content, sales representatives, social media team, and product's UX. Most essential,
clients stick with you when they have success using your product; if it works, they will probably tell
others about your company.
Loyalty-stage strategies may be delivered via customer touchpoints such as:
Your website
Email
Social media
Your products
 A FACEBOOK (CONTROL) B FACEBOOK (VARIENT)
Good content message Poor quality content message
Paid ads No paid ads
Reached lot of target audience Only a few saw the post
Had price of the product No prices of the product

A/B testing (also known as split testing or bucket testing) is a

methodology for comparing two versions of a webpage or app
against each other to determine which one performs better.

A/B testing, commonly referred to as split testing, is a

marketing experiment in which your audience is divided in
order to test different campaign versions and see which one
works better. In other words, you can show one half of your
audience version A of a piece of marketing content while
showing the other half version B.
CUSTOMER INSIGHTS

Customer insights assist firms find behavioural trends to enhance the success of
marketing, sales, and service operations by interpreting data from customer feedback and
other analytics.

Methods of capturing customer feedback:

• surveys- -Asking customers if our products and services are good enough.
• Situational analysis-- It's possible that customers are unaware that something could be
improved until it literally strikes them in the face. If a creative rival makes them aware
of this, it might be negative, but if we fix it, customers might be delighted.
• Net promoter score- -Asking customers to rate how they feel about tv sales and home.
 2C:TWO RELEVANT THERIOS AND FRAMEWORKS THAT RECOMMEND HOW AN ORGANIZATION CAN ENSURE A CO-
ORDINATED AND CONSISTENT SPPPROACH TO DELIVERING ALL MARKETING ACTIVITIES.

Source:
www.knorex.com
multichannel Omni channel

Blends the channels where customers engage with tv More innovative and agile approach
sales and home company. Less about channels, more about
Increase research customers
Delivers consistence brand message Increase customer engagement
Makes customers experience and
purchase simple