Scribd
Upload
10 views

Lecture 4 21 JMT - 654

This document discusses the role and impact of blogging. It begins with lecture objectives to introduce students to the role of blogging in journalism and make them familiar with its various impacts. Key points made include that blogging can be used for personal expression, sharing knowledge, marketing, citizen journalism, and earning a platform. Several statistics are presented about the benefits of blogging for business, such as increased traffic, leads, and ROI. The role of blogging is also said to include marketing, expression, creating awareness, sharing knowledge, improving writing skills, political discourse, and influencing others. In conclusion, references on the topic are provided.

Uploaded by

Tejaswini Gupta
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
10 views

Lecture 4 21 JMT - 654

This document discusses the role and impact of blogging. It begins with lecture objectives to introduce students to the role of blogging in journalism and make them familiar with its various impacts. Key points made include that blogging can be used for personal expression, sharing knowledge, marketing, citizen journalism, and earning a platform. Several statistics are presented about the benefits of blogging for business, such as increased traffic, leads, and ROI. The role of blogging is also said to include marketing, expression, creating awareness, sharing knowledge, improving writing skills, political discourse, and influencing others. In conclusion, references on the topic are provided.

Uploaded by

Tejaswini Gupta
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
You are on page 1/ 11

University Institute of Media Studies

Master of Arts(Journalism & Mass Communication)


Digital Media
21 JMT- 654
Unit-2

Role and Impact of Blogging DISCOVER . LEARN . EMPOWER


Lecture-4
Lecture Objectives
• To introduce the students with role of Blogging in journalism.
• To make the students familiar with various impacts of Blogging.
Lecture Outcomes
• Students will be able to understand the role of Blogging.
• Students will understand the impact of Blogs.
Blogging

https://www.searchenginejournal.com/benefits-of-blogging-for-business/195037/
Blogging
• A blog is an online diary or journal located on a website. The content of a blog typically
includes text, pictures, videos, animated GIFs and even scans from old physical offline
diaries or journals and other hard copy documents. Since a blog can exist merely for
personal use, sharing information with an exclusive group or to engage the public, a blog
owner can set their blog for private or public access.
• When a blog is made publicly accessible, anyone can typically find the blog through links
available on the blog owner’s individual or business website, their social media profiles,
emails and e-newsletters and online keyword search engines.
• Blog content can appear as posts on one continuous streaming page or posts on individual
pages reachable through one or more pages set up in a list-style format as post title links,
excerpts and related tags. All posts or links to posts are typically displayed to readers in
reverse chronological order with the most recent content appearing first.
Role and Impact of Blogging
 

• Here are good reasons why blogging for business is well worth the effort.
• Internet users in the U.S. spend 3X more time on blogs than they do on email. (Source: HubSpot) 
• 69% of businesses attribute their lead generation success to blogging. (Source: HubSpot)
• Among those who use e-mail marketing, companies that blog get twice as much traffic from their email than those
who don’t. (Source: HubSpot)
• Companies that blog have 55% more website visitors. (Source: Simple Marketing Now)
• 82% of marketers who blog get positive ROI(Return on Investment). (Source: HubSpot)
• Companies that published 16+ blog posts per month got almost 3.5X more traffic and 4.5X more leads than
companies that published between 0 - 4 monthly posts. (Source: HubSpot)
• You have a 434% higher chance of being ranked highly on search engines if you feature a blog as part of your
website (Source: Tech Client) 
• 57% of companies with a blog have acquired a customer from their blog. (Source: HubSpot)
• Blogs have been rated as the 5th most trusted source for accurate online information. (Source: Searching Engine
People)
Role and Impact of Blogging
• 90% of consumers report that they find custom content useful. (Source: AdWeek)
• By 2020, customers will manage 85% of their relationships without talking to a human.
(Source: Kapost)      
• 78% of Internet users conduct product research online. (Source: HubSpot)
Role of Blogging
• Marketing
• For the Expression and Sharing of Your Passions
• To make a difference (to create awareness)
• Sharing of Your Knowledge
• Improvement in Writing skills
• Platform for citizen journalism
• Platform for earning
• Platform for Political Parties
• Bloggers as influencers

https://www.emergingedtech.com/2018/04/why-your-students-should-blog-6-powerful-benefits/
Summary
• Discussion about role and impact of
Blogging.
REFERENCES
• http://iletisim.ieu.edu.tr/flows/?p=1266
• Gupta, Om &Jasra, Ajay, IT in India
• Ramanjun, R.C, Multimedia Journalism
• Media Watch(Journal)
THANK YOU

You might also like