VALUE

JUDGMENT,
CRITICAL
THINKING AND
CALL TO
ACTION
1. It is the process of analyzing
information to get the best
answer to a question or
problem. By drawing upon
your own experience,
reasoning, observation and
communication with others,
you can make informed
decisions that yield positive
solutions.
ACTRILIC KGINHINT
2. It is based on
personal opinions,
interpretations, points
of view, emotions and
judgments.

VICEBESTUJ
3. It tells the audience a
role they can play after
they leave your talk.

LACL OT ANTCOI
4. An evaluative
statement of how good
or bad you think an
idea or action is; a claim
about something's
moral, practical, or
aesthetic worth
EVULA GEMJUNDT
5. It is based on hard
facts and is measurable
and observable.

TEJCOVIBE
6. The available body of
facts or information
indicating whether a
belief or proposition is
true or valid.

DEECVINE
7. It evaluates things
with respect to certain
standards or norms.

VITMARONE
VALUE JUDGMENT
- is an evaluative statement of how good or
bad you think an idea or action is
- is often prescriptive, i.e. a normative view
might be expressed that reveals certain
attitudes or behaviors toward the world
VALUE JUDGMENT
- is a subjective statement of opinion in
contrast to an objective fact or theory that
can be tested by looking at the available
evidence
- is also a claim that a particular human
action or object has some degree of
importance, worth, or desirability
DESCRIPTIVE INFORMATION
- is giving information about how
something or someone looks and sounds
like
- using words to describe what something
and someone is like
Examples:
a. Jeremy is an excellent student.
b. Picasso was one of the greatest painters
of the 20th century.
PRESCRIPTIVE INFORMATION
- is telling people what they should do
rather than simply giving suggestions or
describing what is done
Examples:
a. China shouldn’t have conducted a land
reclamation project in the South China
Sea.
b. You haven't tried hard enough to find a
job.
CRITICAL THINKING
- is the intellectually disciplined process of
actively and skillfully conceptualizing,
applying, analyzing, synthesizing, and/or
evaluating information gathered from,
observation, experience, reflection,
reasoning, or communication
- is the opposite of everyday thinking
 THE VALUE of CRITICAL
THINKING
1. It allows you to continue to develop intellectually
after you graduate.
2. It helps you make hard decisions.
3. People can’t manipulate you.
4.It makes you more employable (and better paid).
 WAYS TO THINK MORE
CRITICALLY
1. Ask basic questions.
2. Question basic assumptions.
3. Be aware of your mental processes.
4. Evaluate the existing evidence.
5. Understand that no one thinks critically 100% of
the time.
CALL TO ACTION (CTA)
- A well-constructed and delivered
presentation changes minds and ignites
action.
Four Distinct Skills Your Audience Brings to Help with
your CTA
DOERS SUPPLIERS
INFLUENCERS INNOVATORS
DOERS
- are the worker bees of an organization
- are the ones that hear what needs to get
done – and then do it
- have the ability to round up the troops to
inspire action in others
- make an organization run, day in and day
out
SUPPLIERS
- they have a lot of resources at their
disposal – like money, manpower, materials,
etc.
- have the means to help people move
forward
- they can get you what resources you don’t
have yourself
INFLUENCERS
- have the power to sway
- they can change the minds of individuals
and groups – large or small
- they are the people who mobilize others
and they know how to get people to change
their beliefs and behavior
INNOVATORS
- are people who can think outside of the
box when they hear an idea, then think of
ways to modify that idea
- have outstanding brains in their heads
- they can dream up strategies, clarify
perspectives, and invent products and can
generate something new where nothing
existed
ACTIVITY
DIRECTIONS: Put a smiley icon if the statement is about value judgment;
draw a star icon if the statement talks about critical thinking; and draw a
heart icon if the statement mentions about call to action. Write your
answers in a separate sheet of paper.
_______1. They also evangelize ideas, and they know how to get
people to change their beliefs and behavior.
_______2. Some of the most breathtaking solutions to problems
are astounding not because of their complexity, but because of
their elegant simplicity. Seek the simple solution first.
_______3. It is a subjective statement of opinion in contrast to an
objective fact or theory that can be tested by looking at the
available evidence.
_______4. When you’re trying to solve a problem, it’s always helpful
to look at other work that has been done in the same area.
_______5. Running is important to me.
_______6. People respond to different types of calls to action based
on their temperaments, daily activities, goals, and more.
_______7. Because of the number of resources they have, suppliers
have the means to help people move forward. They can get you
what you resource you don’t have yourself.
_______8. We can run into problems when we let our automatic
mental processes govern important decisions.
_______9. Truth telling is good.
_______10. An audience might be thoroughly gripped by your
narrative and convinced to believe what you do–but if they leave
not knowing what they are supposed to do with your ideas, your
presentation will have been–essentially–fruitless.