Scribd
Upload
73 views

Ecommerce Analytics II

This document discusses e-commerce order data, metrics, and key performance indicators. It defines e-commerce orders and explains that order data provides insights into an online business's performance and trends. Some order data highlighted includes sales revenue, average order value, customer segmentation, product performance, and customer lifetime value. Relevant metrics and KPIs for analyzing e-commerce orders are also outlined, such as conversion rate, order frequency, cart abandonment rate, fulfillment time, and customer reviews.

Uploaded by

Pranjal Satpute
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
73 views

Ecommerce Analytics II

This document discusses e-commerce order data, metrics, and key performance indicators. It defines e-commerce orders and explains that order data provides insights into an online business's performance and trends. Some order data highlighted includes sales revenue, average order value, customer segmentation, product performance, and customer lifetime value. Relevant metrics and KPIs for analyzing e-commerce orders are also outlined, such as conversion rate, order frequency, cart abandonment rate, fulfillment time, and customer reviews.

Uploaded by

Pranjal Satpute
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 7

ORDERS, ORDER DATA TO

ANALYZE, METRICS AND


KEY
PERFORMANCEINDICATOR
S RELEVANT FOR
ECOMMERCE ORDERS
Presented By: Pranjal Satpute MBA II (B)
Roll no.: 81
Sub: Ecommerce Analytics II
ORDERS
 E-commerce orders refer to the requests placed by customers to purchase products or services
through online platforms. In e-commerce, businesses operate electronically, allowing
customers to browse their product catalogs, select items of interest, and place orders for
purchase using digital means such as websites or mobile applications.
 E-commerce orders play a vital role in the online retail industry, as they represent the
transactions that generate revenue for businesses operating in the e-commerce space.
Managing and fulfilling orders efficiently is crucial for ensuring customer satisfaction and
maintaining a successful e-commerce operation.
ORDER DATA TO ANALYZE
When analyzing e-commerce order data, there are several key aspects and metrics that can
provide valuable insights into the performance and trends of an online business. Here are some
examples of order data that can be analyzed:
 Sales Revenue: Analyzing the overall sales revenue helps understand the financial
performance of the business. It provides insights into the growth or decline of sales.
 Average Order Value (AOV): AOV measures the average amount spent by customers per
order. Monitoring AOV can help identify trends in customer purchasing behavior, evaluate the
effectiveness of pricing strategies, and assess the impact of promotion.
 Customer Segmentation: Analyzing order data based on customer segments provides
insights into different groups of customers and their purchasing patterns. It enables targeted
marketing strategies, personalized recommendations, and tailored promotions to enhance
customer engagement and loyalty.
ORDER DATA TO ANALYZE
 Product Performance: Evaluating the performance of individual products or product
categories helps identify top-selling items, slow-moving inventory, or potential gaps in the
product assortment. This information can guide inventory management, marketing campaigns,
and product development decisions.
 Return and Refund Rates: Monitoring return and refund rates provides insights into product
quality, customer satisfaction, and potential areas for improvement. High return rates may
indicate issues with product descriptions, sizing, or overall customer expectations.
 Customer Lifetime Value (CLV): CLV represents the total value a customer brings to a
business over their entire relationship. Analyzing CLV helps identify high-value customers,
assess customer retention strategies, and determine the return on investment for customer
acquisition efforts.
METRICS AND KEY PERFORMANCE
INDICATORS RELEVANT FOR ECOMMERCE
ORDERS
Metrics and key performance indicators (KPIs) relevant for e-commerce orders vary depending
on the specific goals and objectives of a business.
When analyzing e-commerce orders, several metrics and key performance indicators (KPIs) can
provide valuable insights into the performance and effectiveness of an e-commerce business.
Here are some metrics and KPIs relevant for e-commerce orders:
 Conversion Rate: The conversion rate measures the percentage of website visitors who make
a purchase. It helps assess the effectiveness of the website, user experience, and marketing
efforts in converting visitors into customers.
 Order Frequency: Order frequency measures how often customers make repeat purchases. It
helps gauge customer loyalty, assess the effectiveness of customer retention strategies, and
identify opportunities for increasing customer engagement.
METRICS AND KEY PERFORMANCE
INDICATORS RELEVANT FOR ECOMMERCE
ORDERS
 Cart Abandonment Rate: The cart abandonment rate measures the percentage of users who
add items to their cart but do not complete the purchase. Analyzing this metric helps identify
barriers or issues in the checkout process, pricing concerns, or user experience challenges that
hinder conversion.
 Fulfilment Time: Fulfilment time measures the time taken from order placement to order
fulfilment and shipping. Monitoring fulfilment time helps assess operational efficiency,
identify bottlenecks in the order fulfilment process, and improve delivery speed and customer
satisfaction.
 Customer Reviews and Ratings: Customer reviews and ratings provide qualitative feedback
on the overall customer experience, product quality, and service. Monitoring and analysing
these reviews help identify areas for improvement, assess customer sentiment, and guide
decision-making.
THANK YOU

You might also like