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AJIO Presentation

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Roody Bhai
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2K views16 pages

AJIO Presentation

Uploaded by

Roody Bhai
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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AJIO

B Y - M U S K A N S R I VA S TAVA
BBA 2020-23
• About

• Business Idea

• Technical Requirements

• Administrating Product and Product


Categories

• Basic Design of Ajio with my Suggestion

• Product Picture

Overview •

•
Meaningful Content on the Website

Legal Terms and Conditions

• Contact Info

• Tax and Shipping Rates

• Customer Communication

• Order Processing

• Key Figures

• Conclusion
About AJIO
• AJIO, a fashion and lifestyle brand, is
Reliance Retail’s digital commerce
initiative and is the ultimate fashion
destination for styles that are handpicked,
on-trend and at prices that are the best
you’ll find anywhere.

• Celebrating fearlessness and uniqueness,


Ajio is constantly looking to bring a fresh,
current, and accessible perspective to their
personal style.
BUSINESS IDEA
Ajio is an Indian e-commerce website that offers a wide range of fashion and lifestyle products for
men, women, and children. The website was launched in 2016 and is owned by Reliance Retail, one
of the largest retail companies in India. Ajio's business idea is to provide customers with a seamless
shopping experience by offering a diverse range of high-quality products, competitive prices, and a
user-friendly interface.
Technical Requirements
To develop an e-commerce website like Ajio, some of the essential technical requirements
include:

• A robust e-commerce platform like Magento, Shopify, or WooCommerce

• Reliable hosting services to ensure the website's uptime and performance

• Payment gateway integration to enable secure and seamless online transactions

• SSL certificates to ensure the security of customer data

• Responsive design to ensure that the website is accessible across multiple devices.

• Administrating Product and Product Categories


Administrating Product
and Product Categories
To manage the products and product categories on the
Ajio website, the following steps are taken:
• Products are added to the website's catalog, including
their titles, descriptions, prices, and images.
• Products are then categorized based on their type, size,
color, brand, and other relevant attributes.
• Product categories are managed using a content
management system (CMS) that enables the website
administrators to add, edit, or delete categories as
needed.
Basic Design of E-commerce
Website with Suggestions
The basic design of the Ajio website includes a clean, minimalist
layout with a simple navigation menu, featured products on the
homepage, and easy access to different product categories. Here
are some suggestions to improve the website's design:
• Use high-quality images and videos to showcase the products
and their features.
• Implement a search bar to enable customers to quickly find
the products they need.
• Use a color scheme that aligns with the brand's identity and
reflects the products' nature.
• Use white space effectively to create a clean and uncluttered
look.
PRODUCT PICTURE
Product pictures are essential for any e-
commerce website, and Ajio is no exception.
The website uses high-quality images that
showcase the products from different angles
and settings, providing customers with a
clear idea of what they're buying. To improve
the product pictures, Ajio could consider:

Using images that accurately depict the


product's color, texture, and size.
Using multiple images that show the product
from different angles.
Using product videos to give customers a
better idea of the product's features.
Meaningful Content on the Website
Meaningful content is essential to any e-
commerce website, as it helps to inform and
engage customers. Ajio uses product
descriptions, customer reviews, and blog
posts to provide customers with relevant and
MEANINGFUL informative content. Some suggestions to
improve the website's content include:
CONTENT Using persuasive copywriting that highlights
the product's features and benefits.
Providing customers with useful tips and
advice related to the products they're
interested in.
Encouraging customers to leave reviews and
feedback on the website
Legal terms and conditions are an essential
part of any e-commerce website. Ajio's terms
and conditions cover various aspects of the
website, including payment and shipping

LEGAL TERMS policies, returns and refunds, privacy and


security, and more. To improve the legal terms

AND and conditions, Ajio could consider:

CONDITIONS
Making the terms and conditions easy to read
and understand for customers.
Providing customers with a summary of the
most critical points of the terms and conditions.
Updating the terms and conditions regularly to
ensure that they comply with the latest
regulations.
CONTACT INFO TAX AND SHIPPING
Contact Info Ajio's website Tax and Shipping Rates Ajio
has a contact page that offers free shipping on orders
includes a phone number, above a certain amount, and the
email address, and a live shipping rates for orders below
chat option for customers to that threshold are reasonable.
reach out to the customer The tax rates are included in the
service team. My suggestion final price, and there are no
would be to add a FAQ hidden charges.
section to address common
customer queries.
ORDER CUSTOMER
PROCESSING COMMUNICATION
Order Processing Ajio's Ajio sends regular email
order processing is fast and updates to its customers,
efficient, with orders including information on new
usually delivered within a arrivals, promotions, and
few days. The website has discounts. The emails are
a feature that allows personalized and cater to the
customers to track their customer's preferences. My
orders, which provides a suggestion would be to
sense of security and incorporate social media
transparency. platforms to engage with the
customers and receive feedback.
KEY
FIGURES CONCLUSION
Ajio is a subsidiary of Ajio is a well-designed e-
Reliance Retail, one of commerce platform that offers a
wide range of fashion and
India's largest retail lifestyle products. The website
companies. The website provides meaningful content,
has over 100,000 transparent pricing, and fast
products from over order processing. Ajio's
3,000 brands. Ajio has a commitment to customer service
and engagement has helped it
strong customer base build a strong brand reputation
and has won several in the e-commerce industry
awards for its customer
service and e-commerce
Thank You

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