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Business Intelligence

This document provides an overview of business intelligence (BI) and key components of a BI system. It defines BI as transforming raw data into useful business information. It describes common BI applications like reporting, analytics, and dashboards. It outlines the basic data cycle of extracting data from operational systems, transforming and loading it into a data warehouse, and then presenting it for analysis through tools that support querying, visualization, and discovery. The document also discusses Microsoft SQL Server tools that are often used to build BI systems and addresses common business management issues that BI systems aim to solve like inconsistent data and lack of access to information.

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Shahrukh
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636 views24 pages

Business Intelligence

This document provides an overview of business intelligence (BI) and key components of a BI system. It defines BI as transforming raw data into useful business information. It describes common BI applications like reporting, analytics, and dashboards. It outlines the basic data cycle of extracting data from operational systems, transforming and loading it into a data warehouse, and then presenting it for analysis through tools that support querying, visualization, and discovery. The document also discusses Microsoft SQL Server tools that are often used to build BI systems and addresses common business management issues that BI systems aim to solve like inconsistent data and lack of access to information.

Uploaded by

Shahrukh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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1

What is BI?

Business intelligence (BI) is a set of theories, methodologies,


architectures, and technologies that transform raw data into
meaningful and useful information for business purposes.

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BI Consulting

3
BI Applications

4
BI Applications

5
BI Applications

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7
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BI Data Cycle

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Basic Elements of the Data Warehouse

Ralph Kimball, Margy Ross, The Data Warehouse Toolkit, 2nd Edition, 2002
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Business Intelligence

Reports

Data repository

Different systems

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Information Delivery Analysis
Reporting Interactive visualization
Dashboards
Microsoft Office integration Search-based data discovery

Ad hoc report/query Geospatial and location intelligence


Mobile BI
Online analytical processing (OLAP)

Embedded advanced analytics

BI and analytics
(Gartner, 2014) Integration
BI infrastructure and administration
Collaboration Metadata management
Business user data mashup and modeling
Embeddable analytics Development tools
Support for big data sources

12
 Gartner is the world's leading information technology research
and advisory company.

“We deliver the technology-related insight necessary for our


clients to make the right decisions, every day”

13
14
Business intelligence and analytics
vendors: CHALLENGERS LEADERS

Magic
Quadrant
report for
2014

(Gartner, feb 2014) NICHE PLAYERS VISIONARIES

http://www.gartner.com/technology/reprints.do?id=1-1QLGACN&ct=140210&st=sb
15
Business management issues
 “We have mountains of data in this company, but
we can’t access it.”
 “We need to slice and dice the data every which
way.”
 “You’ve got to make it easy for business people to
get at the data directly.”
 “Just show me what is important.”
 “It drives me crazy to have two people present the
same business metrics at a meeting, but with
different numbers.”
 “We want people to use information to support
more fact-based decision making.”

16
Operational Source Systems

 capture the transactions of the business


 queries against source systems are narrow
 stovepipe application

17
Data Staging Area

 a storage area
AND
 a set of ETL processes
(extract-transform-load)

 it is off-limits to business users and does not


provide query and presentation services.

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Data Staging Area - ETL
 EXTRACTION
 reading and understanding the source data and
copying the data needed for the data warehouse
into the staging area for further manipulation.
 TRANSFORMATION
 cleansing, combining data from multiple sources,
deduplicating data, and assigning warehouse keys
 LOADING
 loading the data into the data warehouse
presentation area

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Data Presentation Area
 where data is organized, stored and made available
for direct querying by users, report writers, and other
analytical applications
 it is all the business community sees and touches
via data access tools
 dimensional data modeling
 user understandability
 query performance
 resilience to change
 detailed, atomic data

20
Data Access Tools

 tools that query the data in the data


warehouse’s presentation area
 the variety of capabilities that can be
provided to business users to leverage the
presentation area for analytic decision
making.
 prebuilt parameter-driven analytic applications
 ad hoc query tools
 data mining, modeling, forecasting

21
Microsoft SQL Server
 SQL Server Integration Services (SSIS)
 tool for the ETL process

 SQL Server Analysis Services (SSAS)


 tool for multidimensional modeling

 SQL Server Reporting Services (SSRS)


 tool for reporting

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We spend entire meetings arguing about who
has the right numbers rather than making
decisions.
Filters
Reporting Day & Time

23
The DW/BI system must serve as the
authoritative and trustworthy foundation for
improved decision making.

The business community must accept the


DW/BI system to deem it successful.

24

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