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Fundamental Types of Graphic Design

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M Daniyal
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24 views12 pages

Fundamental Types of Graphic Design

Uploaded by

M Daniyal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Fundamental types of graphic design

Visual identity
graphic design
• Elements of brand identity
that act as the face of a
brand to communicate those
intangible qualities through
images, shapes and color.
• Designers that specialize in
visual identity graphic
design collaborate with
brand stakeholders to create
assets like logos,
typography, color palettes.
Marketing &
advertising
• Marketing designers work
with company owners,
directors, managers or
marketing professionals to
create assets for marketing
strategies
• Great marketing engages
people based on the wants,
needs, awareness and
satisfaction they have about
a product, service or brand
1. Postcards and flyers
2. Magazine and newspaper ads
3. Posters, banners and
billboards
4. Infographics
5. Brochures (print and
digital)
6. Vehicle wraps
7. Signage and trade show
displays
8. Email marketing templates
9. PowerPoint presentations
10.Menus
11.Social media ads, banners
and graphics
12.Banner and retargeting ads
13.Images for websites and
blogs
User interface
design
• UI design is the process of
designing interfaces to make
them easy to use and provide
a user-friendly experience
• UI design focuses on the
user’s visual experience and
the design of on-screen
graphic elements like
buttons, menus, micro-
interactions, and more
• It’s a UI designer’s job to
balance aesthetic appeal
with technical
functionality.
Examples of
user interface
design
• Web page design
• Theme design
(WordPress, Shopify,
etc.)
• Game interfaces
• App design
Publication
design
• Publication design is a
classic type of design—think
books, newspapers, magazines
and catalogs.
• Graphic designers that
specialize in publications
work with editors and
publishers to create layouts
with carefully.
Examples of
publication
design
• Books
• Newspapers
• Newsletters
• Directories
• Annual reports
• Magazines
• Catalogs
Art and
illustration
design
• Designers create
compositions to communicate
and solve problems, graphic
artists and illustrators
create original artwork
• Their art takes a number of
forms, from fine art to
decoration to storytelling
illustrations.
Packaging
design
• packaging design can also
communicate directly to
consumers, which makes it an
extremely valuable marketing
tool.
• Every box, bottle and bag,
every can, container, or
canister is a chance tell
the story of a brand.

• Packaging designers create


concepts, develop mockups
and create the print-ready
files for a product.

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