FEATURES OF MASS

COMMUNICATION
Wide and Vast Area
Mass communication covers wide and
vast area to operate, for example, It covers
a country and the whole world too. World
is becoming smaller due to operation of
mass communication.
Heterogeneous Audience
Audience of mass communication are not
only large in numbers but also
No Question of Discrimination
Although the receivers of mass
communication are subject to
heterogeneity but there is no
discrimination regarding distribution
and delivery of message. There is
equal opportunity for all are different
in terms of age, sex,  religion, race,
culture etc.
Absence of Feedback
It is not as like as two way communication
system. Absence of features in mass
communication which make it unique and
give a shape from other shorts of
communication. 
Feedback is essential to make effective
communication. Here in
mass communication feedback like other
sorts of communication is absent. There
may be sometimes poor response from the
receiver.
Use of Machine
Such communication has
dependency to the use of
technology or machinery.
At least one or more than one
machine is used in the purpose of
mass communication to produce
and transmit public message.
ADVANTAGES
Worldwide communication
Mass communication has improved our ability to keep in touch with
one another. Since we have access to international communication,
raising public awareness is possible. This is especially encouraging
news for raising public understanding of environmental and health
issues. It offers a platform through which people can educate
themselves and take positive action, improving the world.
Additionally, it enables others to send assistance in times of need.
 Freedom of Speech
Not everyone was able to share their ideas and beliefs at one point in
time. Even if they were, they lacked the tools necessary to act, but
such times are no longer here. Everyone may now freely express
themselves thanks to mass communication, which gives them a
voice. People don't have to go out of their way to support what they
believe since it is readily available. They can use social and digital
media, where millions and billions of people will hear what they
have to say.
Encourages Diversity
Diversity is inevitable because mass media allows for global
communication. You may have heard of or seen TV and radio shows
that focus on the world's many cultures. It encourages variety and
disseminates information about different forms of art and culture.
Seeing the globe from various vantage points may be a terrific
educational experience. Furthermore, you may visit the entire world
without ever leaving your home. Something new is revealed about
various groups' cultural customs and beliefs every time you look at it.
Cultural Transmission or Exchange
The passing on or transferring of a society's (or a nation's) social
ideals and traditions from one generation to another is called cultural
transmission or exchange. To promote and even integrate culture,
cultural transmission functions as preserving previous legacy culture
from one ethnic group to another, from one nation to another, and
from generation to generation. The greatest opportunity for
socialization exists in television and cinema because of how realistic
they appear.
LIMITATIONS
Untrustworthy News
It would be best only to trust half of what you see and none of what
you hear. However, most mainstream media focuses on what we see
and hear. Powerful individuals may utilize it to convince the public
to believe what they want by showing them what they want.
Furthermore, news that isn't trustworthy might have negative effects.
Misinformation can be used to manipulate people because it is simple
to spread through the media. These rumors spread among the
populace and fostered animosity.
Empower the Already Powerful
Although the media may provide a platform for everyone to tell their
narrative, most of our mass media is bought. Also, since it was paid
for, individuals with money have a big say in what we see and hear.
Due to this, the wealthy and those connected to the wealthy have a
far louder voice than most of us. To put it mildly, it's a means for a
small minority to maintain control over the vast majority. This is not
appropriate in its perfect form.
Used for Spreading Misinformation and Hatred
How can you be sure that what you read or hear in the media is
reliable? While it is true that some sources of information are more
reliable than others, mass media, in general, lacks protection against
deliberate publicity and its lies. Since over a century ago, extremist
systems have used the media to influence what their kin accept. Since
the Internet has grown in popularity, even those who live in systems
where the majority dominates can easily be exposed to material that
aims to make us hate or believe lies.
A Breach of Privacy
It isn't easy to understand how the media and the protection of
personal information relating to one another. Numerous data breach
cases have made individuals consider how their privacy may have
been violated. Mass media reaches a vast audience, leaving millions
open to data exploitation. Companies are held accountable, and
stricter restrictions are implemented to address these privacy
concerns. However, this is insufficient, and people should exercise
caution when sharing anything on social media.
Inappropriate Material for Children
Another drawback of mass media is that some of the material
broadcast for general consumption is inappropriate for young people.
This becomes challenging for parents who might only sometimes be
at home or who don't have other people to watch the kids. Some
precautions have been taken to restrict children's access to such adult
content. Still, occasionally the restrictions can be violated because
kids sometimes seem to be a little trickier than their parents.