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Cultures Brazil

Brazil is the largest country in South America and has a population of over 200 million people. The main language is Portuguese. When greeting others, men shake hands while maintaining eye contact, and women greet with kisses on alternating cheeks. Business relationships are very important in Brazil, and taking time to build rapport is valued over strictly adhering to schedules. Business attire is also formal, with dark suits for men and elegant dresses for women. Brazilians also insist on detailed legal contracts for business agreements.

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Zahid Masih
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17 views9 pages

Cultures Brazil

Brazil is the largest country in South America and has a population of over 200 million people. The main language is Portuguese. When greeting others, men shake hands while maintaining eye contact, and women greet with kisses on alternating cheeks. Business relationships are very important in Brazil, and taking time to build rapport is valued over strictly adhering to schedules. Business attire is also formal, with dark suits for men and elegant dresses for women. Brazilians also insist on detailed legal contracts for business agreements.

Uploaded by

Zahid Masih
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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M.PHIL.

BUSINESS ADMINISTRATION
STRATEGIC MANAGEMENT
Brazil Business Culture

ROLL NUMBER: SU72-MSBAW-S23-001


About Brazil

 the largest country in South America and in Latin America


 world's fifth-largest country by area
 the seventh most populous
 The services sector is the largest sector in Brazil contributing almost 65% to its
gross domestic product
 Agriculture, fishing, and forestry
 Football famous game
Greetings Norms

 Men greet each other by shaking hands while maintaining


steady eye contact.
 Women greet each other with kisses in Brazil, starting with the
left and alternating cheeks.
 Hugging and backslapping are also common greetings among
Brazilian close friends.
 If awoman wishes to shake hands with a man, she should
extend her hand first.
Language and Culture

 Brazilians speak Portuguese.


 if going to someone’s house in Brazil, bring the hostess
flowers or a small gift. Orchids are nice
 avoid purple or black, because these are mourning colors.
 arrive at least 30 minutes late if your invitation is for
dinner and
 arriveup to an hour late for a party or large gathering.
Never arrive early.
Dress Codes & General Norms

 Brazilians dress with a flair and judge others on their appearance, so even casual
dress is more formal than in many other countries.
 Avoid embarrassing a Brazilian by criticizing an individual publically;
 that causes that person to lose face with all others at a business meeting, and the
person making the criticism also loses face.
 because they have disobeyed the unwritten Brazilian rule.
 It is considered acceptable, however, to interrupt someone who is speaking. Face-
to-face, oral communication is preferred over written communication
Business culture

 As for business agreements, Brazilians insist on drawing up detailed legal contracts.


 they are more comfortable doing business with and negotiating with people than companies.
therefore, wait for a Brazilian colleagues to raise the business subject.
 Never rush the pre business relationship-building time. Brazilians take their time when
negotiating.
 Use local lawyers and accountants for negotiations because Brazilians resent an outside legal
presence.
 Appointments are commonly cancelled or changed at the last minute in Brazil, so do not be
surprised or get upset.
 In the cities of Sao Paulo and Brasilia, arrive on time for meetings, but in Rio De Janeiro arrive
a few minutes late for a meeting.
 Do not appear impatient if kept waiting, because relationship building always takes precedence
over adhering to a strict schedule.
Business dress code

 Brazilians pride themselves on dressing well, so men should wear conservative,


dark-colored business suits or even three-piece suits for executives.
 Women should wear suits or dresses that are elegant and feminine with good,
quality accessories. and ladies, manicures are expected.
Questions ?
??
Thank you

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