Memory
Memory
WHAT IS MEMORY?
Access and
Encoding Storage
Retrieval
Access and
Encoding Storage
Retrieval
Involves retention of
encoded material over
time
PROCESSES OF MEMORY
Access and
Encoding Storage
Retrieval
Involves the
location and
recovery of
information
from memory
STAGES OF MEMORY
STAGES OF MEMORY
Preserves brief
sensory
impressions of
stimuli, also called
sensory register
SENSORY MEMORY
• The very first stage of memory. The point at which
information enters the nervous system through the
sensory system
• Duration
• ¼ to ½ second
• Capacity
• all sensory experience (v. larger capacity)
• Encoding
• sense specific (e.g. different stores for each sense)
SENSORY MEMORY
On the next slide, you will see a series of letters for one
second
Preserves recently
perceived events or
experiences for less
than a minute without
rehearsal, also called
short-term memory or
STM
WORKING MEMORY/
SHORT-TEM MEMORY
• The memory system in which information is held for
brief periods of time while being used
• Duration
• 0-18 seconds
• Capacity
• Magic number 7!
7 +/- 2 items
• STM is susceptible to interference
• e.g., if counting is interrupted, have to start over
ENCODING & STORAGE IN WORKING
MEMORY
• Chunking
• Organizing pieces of information into a smaller number of
meaningful units
• Maintenance rehearsal
• Process in which information is repeated or reviewed to
keep it from fading while in working memory
HBOBBCGEOCNNFOXARYATV
Stores material
organized
according to
meaning, also
called LTM
LONG-TERM MEMORY
• Priming
• Technique for retrieving implicit memories by providing
cues that stimulate a memory without awareness of the
connection between the cue and the retrieved memory
PRIMING
ch_ _ _ _ nk
o _ t _ _ _ us
_ og _ y _ _ _
_ l _ m _ te
PRIMING
While you did not actively try to remember
“octopus” and “climate” from the first list, they were
primed in the reading, which made them easier to
identify in this task
chipmunk
octopus
bogeyman
climate
RETRIEVING EXPLICIT MEMORIES