FS & Ratios
FS & Ratios
Objectives:
01 Trend Analysis
ROA
1. Managers, who employ ratios to help analyze, control, and thus improve their
firms’ operations;
2. Credit analysts, including bank loan officers and bond rating analysts, who
analyze ratios to help ascertain a company’s ability to pay its debts;
3. Stock analysts, who are interested in a company’s efficiency, risk, and growth
prospects
Uses and Limitations of Ratio Analysis
Some potential problems are listed below:
1. It is more useful for narrowly focused firms than for large, multidivisional ones
2. Inflation may have badly distorted firms’ balance sheets
3. Seasonal factors can also distort a ratio analysis
4. Firms can employ “window dressing” techniques
5. Different accounting practices can distort comparisons.
6. It is difficult to generalize about whether a particular ratio is “good” or “bad.”
7. A firm may have some ratios that look “good” and others that look “bad,” making it
difficult to tell whether the company overall is strong or weak
8. Financial statements are not always accurate