Scribd
Upload
325 views2 pages

BUS 400 Business Model Canvas

Apple's augmented reality platform (ARP) business model focuses on research and development, marketing, sales, and maintaining customer relationships. Key partners include content developers, hardware suppliers, academics, and large technology companies. The value proposition is providing an immersive and seamless augmented reality experience through innovative technology. Customers include professionals in fields like architecture, medicine, and education seeking interactive experiences. Revenue comes from hardware and software sales, apps, subscriptions, and strategic partnerships.

Uploaded by

Mugambi Oliver
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
325 views2 pages

BUS 400 Business Model Canvas

Apple's augmented reality platform (ARP) business model focuses on research and development, marketing, sales, and maintaining customer relationships. Key partners include content developers, hardware suppliers, academics, and large technology companies. The value proposition is providing an immersive and seamless augmented reality experience through innovative technology. Customers include professionals in fields like architecture, medicine, and education seeking interactive experiences. Revenue comes from hardware and software sales, apps, subscriptions, and strategic partnerships.

Uploaded by

Mugambi Oliver
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 2

Business Model Canvas Template

Key Partners Key Activities Value Proposition Customer Relationship Customer Segments
Fundamental operations include the incessant Relations with customers are nurtured through
Key partners are maintained with Apple's ARP represents an amalgamation The clientele for Apple's ARP
Research & Development for hardware and a range of outlets including the Apple Support
of avant-garde technology, intuitive ease
content and application software enhancement, marketing initiatives, service, internet forums, and didactic tutorials.
chiefly comprises technological
of operation, and an impeccably seamless
developers, augmented reality sales operations, the maintenance of client Loyalty schemes are in place for longstanding enthusiastics, professionals who
integration with a suite of other Apple
relationships, and the cultivation of strategic customers, accompanied by rewards for client
hardware suppliers, academic commodities, thereby offering an
are engaged within fields as
partnerships referrals.
institutions for research unrivalled augmented reality experience diverse as architecture, medicine,
Key Resources Channels
endeavors, large technology (Kim et al., 2019).. The platform possesses gaming, design, and education, all
Key assets are represented by Apple's teams The pre-existing retail conduits for Apple, both
the capability to amplify productivity,
corporations for integration of designers and engineers, their formidable physical and digital, the App Store as a of whom possess a profound
inspire pioneering designs, and deliver a
brand reputation, the portfolio of patents, medium of software dissemination, a devoted
purposes, and retail collaborators. desire for immersive, interactive
heightened sense of immersion within
proprietary technologies, and a far-reaching salesforce catering to corporate clientele, and
gaming and pedagogical experiences
encounters.
distribution network. partnerships consolidated with institutions of

education.

Cost Structure Revenue Streams


The predominant expenses are constituted by R&D, manufacturing, marketing initiatives, sales operations, The predominant income stream is derived from the sales of AR hardware and software.
administrative overheads, post-sales services, and customer assistance (Ferreira et al., 2021)..
Additional, recurrent sources of revenue are generated through app sales, subscription
Apple's ARP promises to deliver a unified, superior-quality AR experience, thereby acting as a catalyst for
services, contractual service packages, and strategic partnerships.
innovation and effecting a radical transformation across a multitude of industries.
References
Kim, Y., Ahn, S., Thang, N. C., Choi, D., & Park, M. (2019, January). ARP Poisoning attack detection based on ARP update state in software-defined networks. In 2019

International conference on information networking (ICOIN) (pp. 366-371). IEEE.

Ferreira, J. J., Fernandes, C. I., Rammal, H. G., & Veiga, P. M. (2021). Wearable technology and consumer interaction: A systematic review and research agenda.

Computers in Human Behavior, 118, 106710.

You might also like