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Digital Marketing Overview

Digital marketing is any form of marketing products or services using electronic devices like smartphones, radio, TV and others. It can be done both online and offline. Some examples of offline digital marketing include television, phone and radio marketing. Online digital marketing includes search engine optimization, search engine marketing, social media marketing, email marketing and content marketing. The course will teach students about digital marketing through examples and by the end, students will be ready to apply their skills in the real world of digital marketing.

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Tahsan Hasan
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70 views

Digital Marketing Overview

Digital marketing is any form of marketing products or services using electronic devices like smartphones, radio, TV and others. It can be done both online and offline. Some examples of offline digital marketing include television, phone and radio marketing. Online digital marketing includes search engine optimization, search engine marketing, social media marketing, email marketing and content marketing. The course will teach students about digital marketing through examples and by the end, students will be ready to apply their skills in the real world of digital marketing.

Uploaded by

Tahsan Hasan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Digital

Marketing
Hello Future Digital Marketers!
Welcome to the Digital Marketing course.
In this course, you will have fun learning the subject with
classic examples of the domain.

By the end of this course, you will be ready to deep dive


into the world of digital marketing.
Digital
Marketing
The buzzword “Digital Marketing” first came in 2000. But
do you know that Digital Marketing was with us from the
past 100 years?
Shocking, right?
You see the guy in the picture? His name is Guglielmo
Marconi. He was the first Digital Marketer in history. This
dude invented Radio!
Digital Marketing?

• Then, what exactly is Digital Marketing?


• Digital marketing is any form of marketing the products or services
that involves electronic devices (radio, smartphones, TV and others)
• But remember, Digital marketing can be done both online and
offline.
• Confused?
• TV, Phone, radio marketing are called offline digital marketing
whereas email, social-media marketing and content marketing are
the online digital marketing categories.
Why is Digital Marketing important?

• Remember Billboards?
• A billboard is a large outdoor advertising structure or hoarding,
typically found in high-traffic areas such as alongside busy roads.
• When we used to pop out our heads from cars to have a glance of
our favorite celebrities endorsing some brands?
• Good old days, huh?
• Sometimes, big brands would even start a billboard war, like this
one between Audi and BMW, which got quite a few laughs.
• Unfortunately or fortunately, billboard advertising is quite dead.
Why is Digital Marketing important?

• Just think of it this way, Google or Facebook generate more revenue than any
traditional media company because they control more eyeballs.
• That’s why digital marketing matters, it is where the attention is.
• The reason why billboards, just like the previous one die, is perfectly illustrated
in a single picture of a Volvo. Because, how often do you look outside for a
billboard when you have an iPad right in front of you in your cab?
• In a world where 9% of all drivers are on the phone one way or the other
(texting or calling),how can we think billboards have a future?
• If not even the driver is looking at the road any more, who’s supposed to see
those advertisements?
Types of Digital Marketing
• Since we have a broad idea about both offline and online digital marketing, let us
segregate the types.
• Offline Digital Marketing
• Phone marketing
• Television marketing
• Radio marketing
• Online Digital Marketing
• Search engine optimization (SEO)
• Search engine marketing (SEM)
• Social Media Marketing (SMM)
• Email marketing
• Content marketing
Instructor: Gelabi Alam
Branch: Rajshahi

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