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HEllo!
everyone
 Module 3
Generating Ideas:
Harnessing Logic
and Creativity
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Sources of Ideas for

Entrepreneurial Ventures

a. From the existing product or services

b. From the process
c. From the person and from prior employment
d. From relations
 Methods for
generating or
testing new ideas
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Generating Business Ideas

through Logical Thinking

Logical thinking – refers to the systematic and

rational way of providing an answer to a
question. It is systematic since it follows steps in
responding to an inquiry. It is rational because it
adheres to the rules of logic in connecting the
relationships of variables and making
conclusions.
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Generating Business Ideas

through Logical Thinking

Statistical analysis
– refers to a systematic analysis of data
generated from a survey of individuals.
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Generating Business Ideas

through Logical Thinking
Market analysis – knowing the various factors
that affect the demand for a particular product or
services.
• SWOT analysis
• Delphi Technique – systematic way of
generating ideas from selecting group of
individuals using various rounds of consultation
or session.
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Generating Ideas through

Creative Thinking
Brainstorming
– refers to an unstructured discussion of a group to elicit
ideas. Since this process is unstructured, the facilitator
and participants should entertain all ideas coming from
the participants, even those that are illogical and “out of
this world.” After a fixed period of discussion, the various
ideas are
processed and synthesized to come out with an answer
to the question posed at the start of the brainstorming
session.
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Generating Ideas through

Creative Thinking
Problem inventory analysis
– is like brainstorming. It uses the group discussion
method to elicit ideas from participants. It is different from
the usual brainstorming because it is directed to identifying
all possible problems encountered with a specific product or
service. After identifying all the possible problems and
issues with the product or service, the participants are
tasked to give alternative solutions to the problems.
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Generating Ideas through Creative
Thinking
Free association method
– is another technique used in discovering
business ideas. It is a method that has been used in
psychology to elicit the unconscious thoughts of
individuals by expressing their thoughts associated
with words and ideas given by the therapist. It has
several applications in different fields, including
business, since it can draw from participants ideas
that are associated or linked with a given idea or
word. From the process of association, the group
can come out with an idea or set of ideas that can be
the basis for business ventures
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Generating Ideas through Creative
Thinking

Free association method:

• Checklist method
– listing all possibilities that ideas can be
connected to, reprocessed, and associated with.
For example, Alex Osborn’s
SCAMPER (Substitute, Combine, Adapt,Magnify,
put to other use, Eliminate, and Rearrange)
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Generating Ideas through Trends

in Business Environment

✓ Bargaining powers of Competitors and

Suppliers
✓ Major shifts in government involvement
in business
✓ Sociodemographic changes
✓ Technological developments
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Creativity: A new way of looking at
things
Creativity can be described as the capacity of
individuals to originate new ideas from ideas
the individual has been previously expose. The
birth of a new idea is done by connecting an
idea with other ideas and transforming these
connections. There are many ways of
connecting these ideas. It can be done by
comparing them, linking them, looking at
similarities and differences and looking for
trends.
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Factors that influence creativity

A. Problem Solving Factors – an
individual who is not satisfied with
existing products and services may
think of creative ideas to improve them
or simply differentiate these products
and services
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Factors that influence

creativity

B. Motivational Factors – a highly

motivated individuals are willing to do
something to address the dissatisfaction,
they plan and more importantly
is willing to take the risks.
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Factors that influence

creativity
C. Situational Factors – A creative
person is an action person since they
know
how to implement their plan. Creativity
surfaces when the eagerness to
implement a plan is tempered by ability of
an individual to convince others to
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Factors that influence

creativity
D. Organizational Factors – Includes among
others, management support, risk taking
incentives, flexible rules, degrees of freedom
and positive evaluation. An organization with
foresight and that is forward looking can
attract creative individuals since it has an
appetite for risks than a company
that emphasizes short-term profits.
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Creative Problem solving

Creative Problem Solving (CPS)
- is a procedure of answering a problem with
mechanisms and techniques incorporating
creativity. Scientific method is also a procedure in
answering a problem with the use of rational
thinking. However, the solution under CPS may
not be as clear cut as in solving problem using
scientific
method.
The following six steps are followed in 19

Osborn-Parnes model. They look

very simple and easy to do, but each
stage requires various creative
processes:
1. Setting the objective – This involves the
identification of an objective that an individual
wishes to achieve. This stage can become
cumbersome since the individual has to
differentiate an objective from a variety of goals,
challenges, issues, and problems. Such
differentiation may involve creative processes.
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The following six steps are followed in

Osborn-Parnes model. They look
very simple and easy to do, but each
stage requires various creative
processes:

2. Revisiting the objective – This stage

involves the search for studies, reports,
analyses, and papers related to the
objective set.
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The following six steps are followed in
Osborn-Parnes model. They look
very simple and easy to do, but each stage
requires various creative processes:
3. Identifying the problem – Based on the
objective set and the review of related
studies, the individual has a clearer view in
what problem to pursue. This process as
mentioned earlier may involve divergent
thinking processes in seeking the possible
issues, challenges, problems that may
emerge from the objective set.
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The following six steps are followed in
Osborn-Parnes model. They look
very simple and easy to do, but each stage
requires various creative processes:

4. Looking for a solution – Once the problem

has been identified, another series of divergent
thinking of generating ideas or the solution of the
problem is needed.
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The following six steps are followed in

Osborn-Parnes model. They look
very simple and easy to do, but each stage
requires various creative processes:

5. Selecting a solution – Once enough options

are given from thedivergent thinking process,
a convergent evaluation process of weighing
the significance, relevance, and feasibility of
these options is undertaken
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The following six steps are followed

in Osborn-Parnes model. They look
very simple and easy to do, but each
stage requires various creative
processes:

6. Accepting the solution – In our

chosen problem, we have selected a
solution.
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Thanks for listening !!!

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