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Lesson 3 Models of Communication

The document introduces four models of communication: Aristotle's model focuses on the speaker and message, and emphasizes the listener's context. The Shannon-Weaver model introduces the concept of "noise" that can interfere with messages. Schramm's model is concerned with why communication breaks down, asserting it requires overlap between the speaker and listener's experiences. White's model views communication as circular and continuous, introducing the concept of feedback between speaker and listener.

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Jeah Nido
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43 views

Lesson 3 Models of Communication

The document introduces four models of communication: Aristotle's model focuses on the speaker and message, and emphasizes the listener's context. The Shannon-Weaver model introduces the concept of "noise" that can interfere with messages. Schramm's model is concerned with why communication breaks down, asserting it requires overlap between the speaker and listener's experiences. White's model views communication as circular and continuous, introducing the concept of feedback between speaker and listener.

Uploaded by

Jeah Nido
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Models of

Communication
ARISTOTLE’S MODEL OF COMMUNICATION
SHANNON-WEAVER MODEL OF COMMUNICATION
SCHRAMM’S MODEL OF COMMUNICATION
WHITE‘S MODEL OF COMMUNICATION
The best way to understand communication is to
see it graphically. Many authors and researchers
have come up with their own models based on
what they want to emphasize as being an important
component of communication.

Introducing the Models of


Communication
Aristotle was a Greek
philosopher and polymath
during the Classical period in
Ancient Greece. Taught by
Plato, he was the founder of the
Lyceum, the Peripatetic school
of philosophy, and the
Aristotelian tradition.

ARISTOTLE’S MODEL OF
COMMUNICATION
Aristotle focused on the Speaker and the Message. The
most important part in his model is the settings where the
Listener is situated. We have three (3) settings in
Aristotle’s time were legal, deliberative and ceremonial.

ARISTOTLE’S MODEL OF
COMMUNICATION
Claude Shannon and Warren Weaver gave us the Concept of
“noise”. This is often called the Telephone Model because it is based
on the experiences of having the message interfered with by “noise”
from the telephone switchboard back in the 1940s.

SHANNON-WEAVER MODEL
OF COMMUNICATION
Wilbur Lang Schramm also
known as the Father of Mass
communication, was a scholar and
"authority on mass
communications". He founded the
Iowa Writers' Workshop in 1935
and served as its first director until
1941.

SCHRAMM’S MODEL OF
COMMUNICATION
Wilbur Schramm’s model of communication concerned with the concept that
explain why communication breakdown occurs. Schramm asserts that
communication can take place if and only if there is an overlap between the Field
of Experience of the speaker and the Field of Experience of the Listeners.

SCHRAMM’S MODEL OF
COMMUNICATION
Eugene White tells us that communication is circular and
continuous. He introduces Concepts of feedback. Feedback is the
perception by the Speaker about the response of the Listener. The
Speaker can only receive feedback if the Speaker is monitoring the
Listener. The Speaker will know what the Listener’s Response is only
of he/she is paying attention.

WHITE‘S MODEL OF
COMMUNICATION

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