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Ghorer Bazar is an organic food company in Bangladesh that has grown 80% in profits since launching in 2020. It sources organic products like honey, ghee, almonds, and mustard oil, which have large market sizes in Bangladesh. Ghorer Bazar's marketing strategies include product variation, quality control, mass marketing, niche marketing, content creation, and a multi-channel distribution network. It promotes through social media, influencer marketing, content promotion, and sponsorship. Most of Ghorer Bazar's orders come through Facebook. It aims to build organic food awareness and ensure natural products are delivered. Going forward, the organic food industry is projected to grow 50% in the next few years providing opportunities for G

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0% found this document useful (0 votes)
319 views22 pages

Order Ratio

Ghorer Bazar is an organic food company in Bangladesh that has grown 80% in profits since launching in 2020. It sources organic products like honey, ghee, almonds, and mustard oil, which have large market sizes in Bangladesh. Ghorer Bazar's marketing strategies include product variation, quality control, mass marketing, niche marketing, content creation, and a multi-channel distribution network. It promotes through social media, influencer marketing, content promotion, and sponsorship. Most of Ghorer Bazar's orders come through Facebook. It aims to build organic food awareness and ensure natural products are delivered. Going forward, the organic food industry is projected to grow 50% in the next few years providing opportunities for G

Uploaded by

KH IFFTI HASAN
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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GHORER

BAZAR
• Introduction
• Organization Profile
• Marketing Strategy
• Business model
TABLE OF • Promotional Mix
CONTENTS • Social Factors
• SWOT Analysis
• Compare With
Competetos
• Conclusion
WHY GHORER
BAZAR IS SO
FAMOUS
GHORER CUSTOMER
ORGANIC FOOD
BAZAR SERVICE

RESEARCH AND MARKETING


DEVELOPMENT STRATEGIES

PRODUCT
SOURCING
MISSION
ENSURING NATUREL AND
ORGANIC PRODUCTS TO YOUR
DOORSTEP

VISION
BUILD ORGANIC FOOD
AWARENESS IN PEOPLE
MIND
80

Growth Rate 60

Ghorer Bazar bd start form 2020


40
and from now they grow almost
80% in profit,where they started
with 10,000 tk .
20

0
2020 2021 2022 2023 2024 ???
MARKET SIZE
OF ORGANIC 750CR 425CR
PRODUCT
Organic product market in huge in
Bangladesh and this is a untep HONEY GHEE
market. But now people ar
searching for organic food products

450CR 145CR

ALMOND MUSTARD OIL


STPD
SEGMENTATION TARGETING

• GEOGRAPHICAL(cityes) • MASS MARKETING


• DEMOGRAPHICAL(market size) • NICHE MARKETING

POSITIONING DIFFERENTIATION
• PRODUCT
• POSITION WITH • PRICE
PRODUCT NAME • CHANNEL
• CONTENT CREATION •
MARKETING
STRATEGIES
Product Place
• Product Variation • Geographic
• Product Quality Coverage
• Organic product • Direct distribution

4P ' s
Price Promotion
• More for more • Social media
• Price Skimming & • Content promotion
Penetration • Sponsorship
• Public relationship
VALUE
PROPOSITION
NUT /950tk
Mustard oil/1200tk NUT /1300tk
5%
10% 10% GHEE/1600 tk
10%
Mustard oil/1000tk
Honeynut/1200tk
30%
10%

GHORER Honey/2500 tk

NATURO GHEE/1550tk 20%


30%
BAZAR

Honey/1800tk
40% VS Honeynut/ 1200tk
40%
DISTRIBUTION
DEMOGRAPHICAL
DHAKA
BOGURA
DISTRIBUTION
CHATTOGRAM

RAJSHAHI

KHILNA
SYLHET
PROMOTION
STRATEGIES
SALES
SPONSORSHIP
PROMOTION
• Work with influencer
• Discount
• Spacial offer
MARKETING
CONTENT STRATEGIES WIDE
MARKETING
POSTING
• Create content
• Share food • Connect with customer
knowledge by content
• Available everywhere
Social Media Statistics

30% 10% 15% 45%

VIDEO CONTENT SPONSOR LIVE PRODUCTION FACEBOOK


ADVERTISING MARKETING
ORDER RATIO

80%

80% 15% 5%
FACEBOOK WEBSIT OTHER SOURCE
E
Opportunities
Strengths
O
• Wide Reach
• Convenience
S • Market growth
• partnership
• Data Insights • Subscription model

Weaknesses
T
• Internet connectivity
W Threats
• Price sensitivity
• Technology literacy
• New competitors
• High price
• Economic factors
GHORER
BAZAAR BD
Ghorer Bazar bd now existing in
star category, the launch new products and
spent money on their organisation to make
it lunch.
Future market

50%
ORGANIC FOOD INDUSTRY WILL
GROW IN NEXT FEW YEARS.
End

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