Order Ratio
Order Ratio
BAZAR
• Introduction
• Organization Profile
• Marketing Strategy
• Business model
TABLE OF • Promotional Mix
CONTENTS • Social Factors
• SWOT Analysis
• Compare With
Competetos
• Conclusion
WHY GHORER
BAZAR IS SO
FAMOUS
GHORER CUSTOMER
ORGANIC FOOD
BAZAR SERVICE
PRODUCT
SOURCING
MISSION
ENSURING NATUREL AND
ORGANIC PRODUCTS TO YOUR
DOORSTEP
VISION
BUILD ORGANIC FOOD
AWARENESS IN PEOPLE
MIND
80
Growth Rate 60
0
2020 2021 2022 2023 2024 ???
MARKET SIZE
OF ORGANIC 750CR 425CR
PRODUCT
Organic product market in huge in
Bangladesh and this is a untep HONEY GHEE
market. But now people ar
searching for organic food products
450CR 145CR
POSITIONING DIFFERENTIATION
• PRODUCT
• POSITION WITH • PRICE
PRODUCT NAME • CHANNEL
• CONTENT CREATION •
MARKETING
STRATEGIES
Product Place
• Product Variation • Geographic
• Product Quality Coverage
• Organic product • Direct distribution
4P ' s
Price Promotion
• More for more • Social media
• Price Skimming & • Content promotion
Penetration • Sponsorship
• Public relationship
VALUE
PROPOSITION
NUT /950tk
Mustard oil/1200tk NUT /1300tk
5%
10% 10% GHEE/1600 tk
10%
Mustard oil/1000tk
Honeynut/1200tk
30%
10%
GHORER Honey/2500 tk
Honey/1800tk
40% VS Honeynut/ 1200tk
40%
DISTRIBUTION
DEMOGRAPHICAL
DHAKA
BOGURA
DISTRIBUTION
CHATTOGRAM
RAJSHAHI
KHILNA
SYLHET
PROMOTION
STRATEGIES
SALES
SPONSORSHIP
PROMOTION
• Work with influencer
• Discount
• Spacial offer
MARKETING
CONTENT STRATEGIES WIDE
MARKETING
POSTING
• Create content
• Share food • Connect with customer
knowledge by content
• Available everywhere
Social Media Statistics
80%
80% 15% 5%
FACEBOOK WEBSIT OTHER SOURCE
E
Opportunities
Strengths
O
• Wide Reach
• Convenience
S • Market growth
• partnership
• Data Insights • Subscription model
Weaknesses
T
• Internet connectivity
W Threats
• Price sensitivity
• Technology literacy
• New competitors
• High price
• Economic factors
GHORER
BAZAAR BD
Ghorer Bazar bd now existing in
star category, the launch new products and
spent money on their organisation to make
it lunch.
Future market
50%
ORGANIC FOOD INDUSTRY WILL
GROW IN NEXT FEW YEARS.
End
Thank you
Do you have any questions?