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The Lodging & Travel Industry

This document outlines competencies and learning objectives related to receiving and processing reservations. It includes 5 competencies, the first lesson on receiving reservations, and outlines determining availability, offering alternatives if requested reservations are unavailable, and responding to inquiries according to procedures. It also provides an overview of the lodging and travel industries, outlining different hotel types, hoteliers, tourists, and segments in the lodging industry such as value, full service hotels, room service, limited service hotels, bed and breakfast inns, camps/park lodges, resorts, timeshares, private clubs, and cruise ships. Partners in the lodging industry are also listed including transportation, travel agents, tour operators, and website operators.

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Richel Joy Navarrete
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40 views37 pages

The Lodging & Travel Industry

This document outlines competencies and learning objectives related to receiving and processing reservations. It includes 5 competencies, the first lesson on receiving reservations, and outlines determining availability, offering alternatives if requested reservations are unavailable, and responding to inquiries according to procedures. It also provides an overview of the lodging and travel industries, outlining different hotel types, hoteliers, tourists, and segments in the lodging industry such as value, full service hotels, room service, limited service hotels, bed and breakfast inns, camps/park lodges, resorts, timeshares, private clubs, and cruise ships. Partners in the lodging industry are also listed including transportation, travel agents, tour operators, and website operators.

Uploaded by

Richel Joy Navarrete
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Learning

Competencies
• LO1. Receive reservation request
• LO 2. Record details of reservation
• LO 3. Update reservations
• LO4. Advise others on reservation details
• LO5. Conduct self-evaluation on the required
• performance rating
LESSON 1: RECEIVE AND PROCESS RESERVATIONS (RR)

Learning Objectives:

 Determine for and advise customer of the availability of the


reservation
 Offer alternatives, including waitlist options, if requested
booking is not available
 Respond to inquiries regarding rates and other product
features according to established procedures
The Lodging &
Travel Industries
Happy Travel 
The Lodging and Travel Industries

LODGING INDUSTRY
is the total of all the businesses that
provides overnight accommodations for
guests.
The Lodging and Travel Industries

HOTEL
is an establishment that
provides sleeping rooms
as well as various services
to the traveling public.
The Lodging and Travel Industries

HOTELIER
is an owner/manager of one or more hotels.
The Lodging and Travel Industries

TOURIST
is an individual who travels for pleasure.
SEGMENTS IN LODGING INDUSTRY

Value is the price paid to rent


a room relative to the
(Lodging quality of the room and
Accommodations)
services that are
received.
SEGMENTS IN LODGING INDUSTRY

Full- a lodging facility that


offers complete food
Service and beverage
Hotel services.
SEGMENTS IN LODGING INDUSTRY

Room food and beverages


that are delivered to a
Service hotel guest’s sleeping
room.
SEGMENTS IN LODGING INDUSTRY

Limited- a lodging facility that


offers few, if any, food
Service and beverage services
Hotel
SEGMENTS IN LODGING INDUSTRY
refers primarily to
Hospitality organizations that provide
lodging accommodations
Industry: and food
services for people when
they are away from their
homes.
SEGMENTS IN LODGING INDUSTRY

a lodging facility that


Limited- offers few, if any, food
Service and beverage
services
Hotel:
SEGMENTS IN LODGING INDUSTRY

refers primarily to organizations


Hospitality that provide lodging
accommodations and food
Industry: services for people when they
are away from their homes.
SEGMENTS IN LODGING INDUSTRY

Very small (one to several guest


Bed and rooms) properties owned or
managed by
Breakfast persons living on-site; these
businesses typically offer one
Inns: meal a day; also called B&B.
SEGMENTS IN LODGING INDUSTRY

sleeping facilities in national,


Camps/ state, or other parks and
recreational areas that
Park Lodges accommodate visitors to these
areas.
SEGMENTS IN LODGING INDUSTRY

a full-service hotel with


Resort additional attractions that make
it a primary destination for
travelers.
SEGMENTS IN LODGING INDUSTRY

a lodging property that sells its


Timeshare rooms to guests for use during
a specific time period each
year;
also called vacation ownership
property
SEGMENTS IN LODGING INDUSTRY

membership organizations not


Private open to the public that exist for
persons enjoying common
Club interests.
SEGMENTS IN LODGING INDUSTRY

Cruise Ship: a passenger vessel designed to


provide leisure experiences for
persons on vacation.
SEGMENTS IN LODGING INDUSTRY
a business operation that offers table

Casino and card games along with (usually)


slot operations and
other games of skill or chance and
amenities that are marketed to
customers seeking gaming activities
and
entertainment.
Partners in the Lodging Industry
1.Transportation
2.Travel Agents
3.Tour Operators
4.Web Site Operators
Branding &
Marketing Challenge (30 minutes)
Objective: To engage students in exploring the lodging
industry’s branding and marketing strategies
and encourage creative thinking.
Branding & Marketing Challenge (30 minutes)

Each group will now have the opportunity to create their own hotel
brand and marketing campaign. They must consider the following
aspects:

• Hotel name and logo


• Target audience
• Unique selling points
• Marketing materials (e.g., a brochure or website mock-up)
• Brief description of the guest experience
Branding & Marketing Challenge (30 minutes)

Group Work (20 minutes):


Allow groups to work together to create their hotel brand and
marketing materials. They can use the whiteboard or flipchart to
sketch out ideas.
Branding & Marketing Challenge (30 minutes)

Presentations (5 minutes each): Have each group present their


hotel brand and marketing campaign to the class. Encourage
creativity and ask the following questions:

• What makes your hotel unique?


• How will you attract and retain guests?
• What marketing channels will you use?
Write an original statement or
inspiring quote

Include a credit or citation


Guides Add a main point
Elaborate on what you want to discuss.

before Add a main point


Elaborate on what you want to discuss.

travelling Add a main point


Elaborate on what you want to discuss.
Travel
Hacks
Elaborate on what you want to
discuss.
Travel
Essentials
Here's what you'll need before
enjoying your journey

• Passport
C h arg e r/ Portable p h on e ch a rger
• Phone
• Cash
• Water bottle
• Underwear
• Sun Cream
• Extra clothes
• Medicines
Things to Remember
Add a main point Add a main point Add a main point
Elaborate on what Elaborate on what Elaborate on what
you want to discuss. you want to discuss. you want to discuss.

Add a main point Add a main point Add a main point


Elaborate on what Elaborate on what Elaborate on what
you want to discuss. you want to discuss. you want to discuss.
Our Team
Elaborate on what you want to discuss.

Name Name Name Name

Title or Position Title or Position Title or Position Title or Position


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