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Models of Communication

Communication is the process of sharing thoughts, ideas, and feelings between two or more people. Some key aspects of communication are that it is a process, interactive, and symbolic. Early models of communication include Aristotle's speech-audience model and Shannon-Weaver's model which introduced the concept of noise. More advanced models are Berlo's SMCR model with five elements and Schramm's model asserting communication requires overlap between the fields of experience of the speaker and listener. Dance's helical model portrayed communication as an evolving abstract process.

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Malyn Lagatic
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15 views

Models of Communication

Communication is the process of sharing thoughts, ideas, and feelings between two or more people. Some key aspects of communication are that it is a process, interactive, and symbolic. Early models of communication include Aristotle's speech-audience model and Shannon-Weaver's model which introduced the concept of noise. More advanced models are Berlo's SMCR model with five elements and Schramm's model asserting communication requires overlap between the fields of experience of the speaker and listener. Dance's helical model portrayed communication as an evolving abstract process.

Uploaded by

Malyn Lagatic
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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WHAT IS COMMUNICATION?

COMMUNICATION
“communicare”
-to impart or participate or to transmit.

-the process of sharing thoughts, ideas, and


feelings with each other in commonly
understandable ways.
COMMUNICATION

COMMUNICATION IS A PROCESS

COMMUNICATION IS INTERACTIVE

COMMUNICATION IS SYMBOLIC
COMMUNICATION IS A PROCESS
It involves thoughts, ideas, and understanding.

COMMUNICATION IS INTERACTIVE
Communication occurs between two or more people, the
listener and the speaker.
.

COMMUNICATION IS SYMBOLIC
It expressed through written or spoken, words or actions or both
spoken words or nonverbal action at the same time.
MODELS OF COMMUNICATION
ARISTOTLE’S MODEL OF
COMMUNICATION

(MESSAGE) (LISTENER)
SPEAKER
SPEECH AUDIENCE

The first and earliest model.


THREE TYPES OF SETTINGS

1.LEGAL SETTING
2.DELIBERATIVE SETTING
3.CEREMONIAL SETTING
LEGAL SETTING

The legal setting meant the courts where ordinary people


defended themselves ( there were no lawyers then).

DELIBERATIVE SETTING
Meant the political assemblies, the highest of which was the
Roman Senate.
CEREMONIAL SETTING

Meant the celebrations held when they won a war, when they
lost a leader or had a new one, and when they welcomed a
visiting leader from one another kingdom or country. Such
occasions called for speeches of welcome, poems of tribute or
of eulogies, and poems of lament.
HAROLD LASSWELL’S MODEL OF
COMMUNICATION

 Control  Content  Media  Audience  Effect


Analysi Analysi Analysi Analysi Analysi
s s s s s
SHANNON’S –WEAVER’S MODEL OF
COMMUNICATION

Concept of “noise”

Also called, “telephone model”


SCHRAMM’S MODEL OF COMMUNICATION
SCHRAMM’S MODEL OF COMMUNICATION

WILBUR SCHRAMM considered as the “Father of Mass


Communication”

Schramm asserts that communication can take place if and


only if there is an overlap between the Field of Experience of
the Speaker and the Field of experience of the Listener.
WHAT IS THE FIELD OF EXPERIENCE

It is everything that makes a person unique- everything


he/ she has ever learned, watched, seen, heard, read and
studied.
Used to interpret the message and create a response.
Field o experience, can only happen when the two fields
have commonalities.
EUGENE WHITE’S MODEL OF
COMMUNICATION

Cyclical model
Circular and
continuous
without beginning
or end
Contributed the
concept of
“feedback”
DAVID BERLO’S SMCR MODEL OF
COMMUNICATION

Transfer of Information
DANCE’S HELICAL MODEL OF
COMMUNICATION

The mean of
communication becomes
wider
The process of communication evolves the very birth of an
individual and continues until the existing moment.
This model doesn’t have any features or element therefore it is
an abstract model.
It emphasized the difficulty of communication. Frank Dance
uses the form of HELIX to describe “communication process”.
He developed this theory based on a simple helix which gets
bigger and bigger as it moves grow.
FATHER OF MASS COMMUNICATION

Wilbur Schramm
THE FIRST AND EARLIEST MODEL

Aristotle
COMMUNICATION REQUIRES CREATIVITY.

Communication is a Process
HE INTRODUCES THE CIRCULAR AND CONTINUOUS
MODEL, WITHOUT BEGINNING OR END.

Eugene White
ASSERTS THAT COMMUNICATION GAVE US THE
CONCEPT OF NOISE.

Shannon-Weaver Model
5 ELEMENTS OF BERLO’S MODEL

SMCR, encoder & decoder


WHERE ORDINARY PEOPLE DEFENDED
THEMSELVES

Legal Setting
ALSO CALLED TELEPHONE MODEL

Wilbur
LegalSchramm
Setting
THIS MODEL DOESN’T HAVE ANY FEATURES OR
ELEMENT THEREFORE IT IS AN ABSTRACT MODEL.

Dance’s Helical Model

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