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Visual Language

Visual language uses visual elements like pictures, icons and symbols to communicate instead of words. It can help people easily grasp and recognize visual cues. Semiotics is the study of signs and symbols in communication. Gestalt theory proposes that the brain perceives whole patterns and relationships between parts before individual parts. The four main ideas of Gestalt theory are closure, common region, figure/ground, and proximity which influence how the brain groups visual elements. Visual perception allows us to interpret our environment using light and vision, while visual language can boost creativity, thinking skills and understanding of others.

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Dencel Mark Eusebio
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33 views

Visual Language

Visual language uses visual elements like pictures, icons and symbols to communicate instead of words. It can help people easily grasp and recognize visual cues. Semiotics is the study of signs and symbols in communication. Gestalt theory proposes that the brain perceives whole patterns and relationships between parts before individual parts. The four main ideas of Gestalt theory are closure, common region, figure/ground, and proximity which influence how the brain groups visual elements. Visual perception allows us to interpret our environment using light and vision, while visual language can boost creativity, thinking skills and understanding of others.

Uploaded by

Dencel Mark Eusebio
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Visual

Language
L.J. Vasquez and D.M. Eusebio
WHAT IS VISUAL
LANGUAGE?
- It is a communication system that employs visual
components such as pictures, icons, symbols, colors,
and other visually appealing elements to communicate.
Visual language can also help people grasp and
recognize visible cues easily.
DEFINE
SEMIOTICS
- semiotics, also called semiology, the study of signs
and sign-using behaviour. It was defined by one of its
founders, the Swiss linguist Ferdinand de Saussure, as
the study of “the life of signs within society.” Although
the word was used in this sense in the 17th century by
the English philosopher John Locke, the idea of
semiotics as an interdisciplinary field of study emerged
only in the late 19th and early 20th centuries with the
independent work of Saussure and of the American
philosopher Charles Sanders Peirce.
DEFINE
PATTERN
- Pattern refers to any regularly repeated arrangement,
particularly a design produced from repeating lines,
forms, or colors on a surface.
ILLUSTRATE HOW SEMIOTICS
WORKS- The field of semiotics focuses on
understanding how people create and interpret
the meaning of signs and symbols, including
how people visually communicate through
metaphor, analogy, allegory, metonymy,
symbolism and other means of expression.
WHAT DOES VISUAL LANGUAGE
TEACH
- AUS?
picture is worth a thousand words. In other words,
the complex topic you're trying to express to your
reader in multiple comprehensive sentences can
actually be better defined with a single picture.

Visual language also boost one's creativity, critical


thinking, scholastic accomplishment, empathy for
others, and technological deciphering abilities.
WHAT IS VISUAL
PERCEPTION?
- Visual perception is the ability to interpret the
surrounding environment through photopic vision
(daytime vision), color vision, scotopic vision (night
vision), and mesopic vision (twilight vision), using
light in the visible spectrum reflected by objects in the
environment. This is different from visual acuity,
which refers to how clearly a person sees (for example
"20/20 vision"). A person can have problems with
visual perceptual processing even if they have 20/20
vision.
DEFINE GESTALT
THEORY
- Gestalt theory emphasizes that the whole of anything
is greater than its parts. The term Gestalt is used in
modern German to describe how something has been
"placed" or "put together," and there is no exact
equivalent in English. The most common translations
are "form" and "shape"; in psychology, the word is
frequently understood as "pattern" or "configuration."
IDENTIFY AND EXPLAIN THE [4] MAIN IDEAS OF
GESTALT
- Closure (Reification): We prefer complete shapes, so we
automatically fill in gaps between elements to perceive a
complete image. That’s how we can see the whole first. You
can apply closure in all sorts of imaginative ways to win
users’ admiration and trust when they recognize pleasing
“wholes” in cleverly placed elements, be they lines, dots or
shapes (e.g., segments of a picture). Iconic logos such as
IBM’s and the World Wildlife Fund’s are examples of applied
closure—IBM’s comprising blue horizontal lines arranged in
three stacks; the WWF’s consisting of a cluster of black
shapes set against a white background to reveal the familiar
form of a panda.
IDENTIFY AND EXPLAIN THE [4] MAIN IDEAS OF
GESTALT
- Common Region: We group elements that are in
the same closed region. You include related objects
in the same closed area to show they stand apart
from other groups. You can see this principle applied
in Facebook, for example, where likes, comments
and other interactions appear within the boundaries
of one post and so stand apart from others.
IDENTIFY AND EXPLAIN THE [4] MAIN IDEAS OF
GESTALT
- Figure/Ground (Multi-stability): We dislike
uncertainty, so we look for solid, stable items. Unless an
image is ambiguous—like Rubin’s Vase, below—we see
its foreground first. You can apply figure/ground in
many ways, but chiefly to contrast elements: for
example, light text (i.e., figure) from a dark background
(i.e., ground). When you use figure/ground well,
alongside other considerations such as a careful
application of color theory, you’ll help guide users in
their tasks and lessen their cognitive load.
IDENTIFY AND EXPLAIN THE [4] MAIN IDEAS OF
GESTALT
- Proximity (Emergence): We group closer-together
elements, separating them from those farther apart.
So, when you cluster individual elements into one
area or group on your design, users will recognize it
as one entity standing distinct from anything else on-
screen. An example of proximity in design is the
Girl Scouts logo, with its three faces clustered in
profile (two green, one white).
E nd of t he
Slide ☺️☺️

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