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Syndicated Sources of Data

Syndicated sources constitute a major source of external secondary data. Syndicated services collect and sell common pools of data of known commercial value to serve the information needs of multiple clients. Though the data is not collected for specific marketing research problems of individual clients, the reports can be personalized to fit particular client needs, such as organizing data based on sales territories or product lines. Syndicated services provide data at a lower cost than collecting primary data and can be classified based on the unit of measurement, such as households/consumers or institutions.

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Yash Kumar
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264 views

Syndicated Sources of Data

Syndicated sources constitute a major source of external secondary data. Syndicated services collect and sell common pools of data of known commercial value to serve the information needs of multiple clients. Though the data is not collected for specific marketing research problems of individual clients, the reports can be personalized to fit particular client needs, such as organizing data based on sales territories or product lines. Syndicated services provide data at a lower cost than collecting primary data and can be classified based on the unit of measurement, such as households/consumers or institutions.

Uploaded by

Yash Kumar
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Syndicated Sources of Secondary Data

Syndicated Sources of Secondary Data

• In addition to published data or data available in the form of


computerized databases, syndicated
• sources constitute the other major source of external secondary data.
• Syndicated services,also referred to as syndicated sources, are
companies that collect and sell common pools of data of known
commercial value, designed to serve information needs shared by a
number of clients.

• These data are not collected for the purpose of marketing research
problems
• specific to individual clients, but the data and reports supplied to client
companies can be personalized to fit particular needs .
Syndicated Sources of Secondary Data

• For example, reports could be organized on the


basis of the clients’ sales territories or product
lines. Using syndicated services is frequently
less expensive than collecting primary data.
• Syndicated services can be classified based on
the unit of measurement (households/
consumers
• or institutions). Household/consumer data may
be obtained from surveys, purchase and media

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