5G: The Next-Generation Wireless

Mobile Solution of Cisco

The Usual Suspects

Aditya Chopra | Utsa Bhattacharyya | Shubham Arora

Customer Project Specialist Interns
28th April 2023
Agenda
Evolution of Mobile Cisco 5G Business Model & GTM
1 Technology 6 Strategy

Cisco's Collaboration with 5G Service

2 Features and Use Cases of 5G 7 Providers

Industrial Applications & Private 5G Network and Fixed

3 Challenges of 5G 8 Wireless Access

5G Market & Competitive

4 Analysis 9 Cisco Case Studies

Cisco 5G Network Solutions &

5 Products 10 Future Recommendations

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Evolution of Mobile
Technology

© 2019
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 What is 5G?
The 5th generation mobile network is the new global wireless standard after 1G, 2G,
3G, and 4G networks designed to connect everyone and everything together,
including machines, objects, and devices.

Features of 5G Use Cases of 5G

High Data Massive Network Higher

Speed Capacity Reliability

Ultra-Low Increased
Latency Availability
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Industrial Applications of 5G

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 Frequency Band and Spectrum
Availability Issues

User Mobile Devices need to be

Upgraded

Challenges of 5G Multiple Small Antennas and

Base Stations needed
Implementation
Security and Privacy Concerns

Government Regulations

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Market Overview – 5G Infrastructure
5G infrastructure consists of mainly three components of networking equipment – 5G Radio
Access Networks, 5G Core Network, and Transport Networks

Major Industries by
Market Size Major Players Major Geographies
Application

Service Providers

Government
The market is anticipated
to grow from $ 1.18 billion ​
in 2021 to $ 131.4 billion in
Industrial​
2030 at a CAGR of 68.82%
​
Energy and Utilities​

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Competitive Analysis – 5G Infrastructure
Porter's 5 Forces Low Medium High
Rivalry of Competitors
- Number of Competitors
- Product Differentiation
Threat of New Entrants
- Barrier to Entry
- Capital Requirement
Supplier's Bargaining Power
- Industry Switching Cost
- Number of Suppliers
Buyer's Bargaining Power
- Brand Differentiation
- Customers' Price Sensitivity
Threat of New Substitutes
- Availability of Substitutes
- Price-Value Ratio

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Cisco and 5G
Cisco is working with the telecom operators
to monetise 5G use cases, primarily private
5G as a service model. Private networks were
touted as a classic use of 5G. Still, only a
little uptake has happened in India, or even
overseas, as companies and telcos try to work
around identifying relevant use cases.
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Cisco 5G Network Solutions & Products

Network Solutions Network Products

Packet Core Network
for 5G Convergence
Open vRAN Industrial IoT System 500 CS
Solutions
Policy Suite for Network
Mobile Optimization
Service Provider
Cisco 5G Tools
Trust and Security
Transport Cloud Service
Solutions
Stack for Cross Network
Mobility Automation

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5G Business Model of Cisco
Customer Segments
Key Partners • Service Providers like Verizon,
• Service Providers like NTT, T-Mobile, etc.
Verizon, etc. • Enterprise customers like
• Network Equipment Vendors Honeywell, IBM, Tech
like Ericsson, Nokia, etc. Mahindra, etc.
• System Integrators like Deloitte, • Commerical like RWTH
Accenture, etc. Va
• Public Sector like US DOJ

Value Proposition
Revenue Stream
• Enhanced Connectivity for
faster and reliable connectivity • Transactional and Recurring
• Security for networks and data • Network as a Service using 5G
including firewall, intrusion infrastructure on subscription
prevention systems and VPNs model
• Network Automation for • Private 5G solutions for SPs and
streamlining operations and cost enterprise customers
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Cisco Confidential
5G GTM Strategy
Target Customers
Current
Pricing Model
• Manufacturing
• As-a-Service Model
• Venue/Hospitality
• Initial Upfront Costs
• Transportation/Logistics
• Ongoing licensing costs
Future
• Utilities
• Government
• Industrial

Channels
• Via MSPs such as NTT Product Bundling
• Traditional Service Providers • Cisco's 4G/5G Mobile Packet Core
• Direct-from-Cisco option • Cisco IoT Control Center(IoT CC)
• Cisco IoT Operations Dashboard

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• Open RAN Radio Partnerships
 Network Infrastructure
They provide network solutions that include
routers, switches, and other network
infrastructure components.

Cloud Native 5G
It allows service providers to deploy 5G
networks on a software-based, cloud-native
infrastructure, making it more scalable, efficient,
and cost-effective. Cisco's Collaboration
Packet Core for 5G
with 5G Service
Fully virtualized packet core combining all Providers
services for 5G, 4G, 3G, 2G, Wi-Fi, and small-
cell networks into a single solution

Security
They provide security solutions that include
firewalls, intrusion prevention systems, and
other security technologies that protect against
cyber threats.
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Cisco's Collaboration with 5G Service Providers

They plan to accelerate edge connectivity through NTT’s first-to-market, Managed Private 5G solution,
NTT combined with Intel hardware, so that Cisco and NTT customers will be able to seamlessly integrate
private 5G

Cisco and Verizon is in the development of virtualized network functions (VNFs) for 5G. VNFs are
Verizon software-based network functions that can be run on commodity hardware, allowing service providers
to deploy and manage network services more efficiently and at a lower cost

The Cisco Meraki MG51 and MG51E cellular gateways introduce a new, 5G-powered, cloud-first way
T-Mobile of doing wide area networking (WAN).With this collaboration, T-Mobile would be able to provide a
range of advanced capabilities to its 5g users

Vi is working with Cisco to design and build a cost-efficient network architecture to drive greater speed
Vodafone to market with emerging opportunities in 4G and 5G, cloud, and the IoT

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On the rise: Private 5G Network
Private 5G is wireless network technology that delivers cellular connectivity for private network use cases,
such as private businesses, third-party providers and municipalities

Market Size Cisco Private 5G

Key differentiators
As per IDC, the private LTE/5G
market is anticipated to grow from
$1.7 Billion in 2021 to $8.3 Billion Delivered as-a-Service
by 2026, at a CAGR of 35.7%
Complementary to Wi-Fi

Visibility across the

Top Industries network and devices

Pay-as-you-use
subscription model
Manufacturing; Transport &
Logistics; Mining, Oil and Gas; Speed time to
Healthcare; Education productivity

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On the horizon: 5G Fixed Wireless Access (FWA)
5G FWA is an enhanced mobile broadband (eMBB) use case of 5G that allows telecom
operators to deliver broadband internet services in areas where fiber or fixed internet lines are
37.5%
CAGR of FWA Market from
absent. It can be a strong alternative to wired broadband that provides a superior customer
2022 to 2030
experience quickly and economically.

Cisco and T-Mobile Cisco and Telefonica

Cisco and T-Mobile have Cisco has leveraged its SDN

partnered to offer Cisco and NFV technologies to
Meraki's 5G mobile gateways, provide a flexible, scalable, and
MG51 and MG51E, to cost-effective
businesses for enabling FWA wireless connectivity option for
and create enriching residential and business
experiences for their customers. customers with Telefonica
in Spain.

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 • RAKUTEN

CASE STUDIES • GOGO

• NTT

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Cisco Case Study: Rakuten
Business Impact
Rakuten Mobile Network, a subsidiary of Rakuten Inc., is one • It enables Rakuten to offer a broad suite of services,
of the mobile network operators in Japan including consumer mobile, NB-IOT, fixed wireless,
connected everything, rich media, low latency
services such as AR and VR, etc.
Business Problem
• All these services benefit from a unique mobile edge
• The monolithic mobile network architecture is
computing infrastructure that enables the best user
outdated and unsuitable for a dynamic 5G
experience.
environment.

• There is an urgent need for a new model which

will deliver services faster and decrease capital
and operational expenses.

Solution
• Rakuten Mobile Network has partnered with
Cisco to design and deliver an innovative 5G
system architecture which is a fully virtualized
cloud-native network from RAN to core.

• This architecture offers unprecedented versatility

and automation for both networks and services.

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Cisco Case Study: Gogo
Gogo is the largest provider of broadband connectivity services for the
business aviation market offering in-flight entertainment & voice
solutions.

Business Problem
• Requirement of High-speed in-flight Wi-Fi with
greater bandwidth.
• Ensuring scalability and prolongevity for increased
capacity and emerging technologies.
• Reduced dependency of company's operations on
existing 3G/4G technologies.

Solution Business Impact

• Incorporating existing infrastructure including
• Solution created which is both unobtrusive & easy to set up
network and on-board equipment being 5G capable. • Utilized the current framework and integrated scalability to
• Higher Bandwidth yield by leveraging licensed and enable Gogo to increase frequencies and network capacity
unlicensed spectrum. without requiring customers to replace their hardware
• Integrating Cisco's 5G core technology with the
existing Gogo tower Infrastructure. • Strengthening channel signal by inculcating existing 3G/4G
infrastructure to deliver high performance with building a new
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network entirely
 Architecture
Cisco Case Study: NTT
NTT, is a Japanese telecommunications company that provides
a wide range of services related to information and
communications technology (ICT)

Business Problem
• Enable enterprise customers to deploy private 5G
who want to achieve their security, productivity,
sustainability and other corporate objectives

Solution • Cisco and NTT have partnered to co-innovate on

furthering private 5G adoption for enterprise
customers Business Impact
• Involves integrating Cisco's private 5G platform
and NTT's Managed Private 5G offering • Accelerate edge connectivity in the market
• Cisco will be the technology provider while NTT • Enable enterprise customers to seamlessly
will deliver the business outcome integrate private 5G into their pre-existing
infrastructure
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 Future Recommendations

Implement 5G Private Focus on Mobile Edge Integrate 5G into SD- Tap into the business
Network solutions for Computing to reduce WAN environment to opportunity of Fixed
various enterprise use transportation needs & leverage the enterprise Wireless Access which
cases improve data security needs is still in its nascent
stage

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