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Models of Communication

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Hannah Faith Tablatin
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100 views

Models of Communication

Uploaded by

Hannah Faith Tablatin
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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MODELS OF

COMMUNICATION
ORAL COMMUNICATION​
TARGET
At the end of the lesson, you should be able to;

1. Identify the models of communication;


and
2. Differentiate the various models of
communication
Presentation title 3

COMMUNICATION
MODELS
• This are systematic representations of the process which help in
understanding how communication is done.

• Can encourage traditional thinking and stereotyping but can also omit
some major aspects of human communication.

• The Models show the process metaphorically and in symbols. They form
general perspectives on communication by breaking communication from
complex to simple and keeps components in order.
COMMUNICATION
Communication is a process of
understanding and sharing
meaning. This is done using the
different models of communication
such as linear model, interactive
model and transactional model.
TYPES OF MODELS
OF COMMUNICATION
LINEAR
COMMUNICATION
• Considered as a one-way process
where the sender is the only source
of the message and the receiver
doesn’t give feedback or response.

• The message signal is encoded and


transmitted through a channel with
the presence of a noise.
SHANNON-WEAVER MODEL(1949)
• It depicts communication as linear or one-way process. It is
also known as the mother of all communication models.
• It is consist of five elements:
- Source (producer of message)
- Transmitter (encoder of message into signals)
- Channel (signals adapted for transmission)
- Receiver (decoder of message from the signal)
- Destination
• This communication model lacks one element which is
FEEDBACK that is important for the speaker to know if the
receiver understands the message or not.
8

SHANNON-WEAVER MODEL
Source of Transmitter Receiver
Channel Destination
Information (Encoder) (Decode)

Noise Source
LASSWELL’S COMMUNICATION
MODEL
• Developed by communication theorist Harold D. Lasswell (1902-1978) in 1948.

• His model of communication is also known as action model, linear model or one way model of
communication and is regarded as the most influential communication model.
ARISTOTLE’S MODEL OF
COMMUNICATION (BEFORE 300 BC)
• The first and earliest linear model is that of Aristotle, who was a teacher of
Rhetoric and even put up an academy to produce good speakers.

Speaker Speech Audience


Occasion Effect
DAVID BERLO’S MODEL
• In 1960, David Berlo postulated Berlo’s Sender-Message-ChannelReceiver
(SMCR) Model of Communication from Shanon Weaver’s Model of
Communication (1949).

• This model also focuses on the encoding and decoding which happens before
the sender sends the message and before the receiver receives the message
respectively.

• This model includes four components: the SENDER, MESSAGE,


CHANNEL, AND THE RECEIVER.
SMCR MODEL
TRANSACTIONAL MODEL
• Transactional Model of communication is the exchange of messages between sender and receiver
where each take turns to send or receive messages.

Both “sender” and “receiver” are known as “communicators” and their role reverses each time in the communication
process as both processes of sending and receiving occurs at the same time.
BARLUND’S MODEL
• Dean Barlund proposed a transactional model of communication in 1970 for the basic
interpersonal communication which articulates that sending and receiving of messages
happens simultaneously between people.

• This model shifted from the trend of linear model to dynamic and two-way
communication.
INTERACTIVE MODEL
• Interactive Model also known as convergence model deals with exchange of ideas and messages
taking place both ways from sender and receiver and vice-versa.

• The communication process take place between humans or machines in both verbal and non-
verbal way
SCHRAMM’S MODEL (1954)
• Wilbur Schramm is considered the father of mass communication. He asserts that communication can take place if
and only if there is an overlap between the Field of Experience of the Speaker and the Field of Experience of the
Listener.

• Field of Experience are the things that influence the understanding and interpretation of message like culture, social
background, beliefs, experiences, values, and rules.
TRANSACTIONAL MODEL
OF COMMUNICATION

The exchange of
messages between the
sender and the receiver
where each take turns to
send or receive messages.
INTERACTIVE
MODEL
• Deals with the exchange of ideas
and messages which takes place in
both ways-from the sender to the
receiver and vice-versa.

• The communication process takes


place between human to human
interaction or human to machine in
both verbal and non-verbal types of
communication.
ASSESSMENT:
1. Is a process of understanding and sharing
meaning A.Liner Communication
2. Deals with the exchange of ideas and B.Interactive Model
messages which takes place in both ways C.Communication
form the sender to the receiver an vice-
D.Transactional Model
versa.
3. The things that influences the E. Field of Experience
understanding and interpretation of F. Shannon-Weaver Model
messages. G.Barlunds Model
4. A model developed by communication H.Lasswell’s Communication
theorist Harold D. Laswell in 1948. Model
5. A communication model that depicts
communication as linear or one-way
process
MATCHING TYPE! A. B.

1. Lasswell’s Communication
2. David Berlo’s Model
3. Aristotle’s Model
4. Transactional Model C.
D.
5. Schramm’s Model
6. Barlunds Model
7. Interactive Model

F.
E.
Speaker Speech Occasion Audience Effect

G.
ANSWER THIS!
1. On your own, how will you define the models of communication?
2. What type of communication leaves a little room for misunderstandings or
misinterpretation?
3. What are the different types of models of communication? Give at least 3.
4. What makes the communication linear?
5. What is the best type of models of communication for you?
THANK YOU!

MEMBERS:
Tabingo, Jude Auxerre
Tanque, Lex Howard
Gayatgay, Crezah
Tabaniag, Lindsay Kirstyn
Tablatin, Hannah Faith
Talledo, Jayne
Tamańo, Trzha Rovie

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