Start-up KFC Franchise

KFC VNUA Outlet

Ignite your taste buds!

Reporter ： Group 02
Gr. 02 Meet our group! Get to know us!

Nguyen Hoang Anh

Le Thuy Linh

Pham T. Kieu Linh

Au Hai Long

Hoang Thu Tra

Nguyen T. Uyen
 CONTENTS
01 INTRODUCTION

02 OBJECTIVES

03 SWOT

04 ACTIVITIES

05 EXPECTED RESULTS

06 CONCLUSION
 01 Let’s find out somethin’ ‘bout KFC’s foundation!

Colonel Harland Sanders, the founder of KFC changed the way Americans ate chicken
KFC, initially used to sell fried chicken from his and posed a serious threat to the existing
roadside restaurant in Kentucky, USA. Colon hamburger culture. Seeing the overwhelming
Sanders, the founder of KFC kept the recipe of KFC then response, Sanders decided to expand further by
his trademark chicken a secret. adopting the franchisee business model.

Since 2002, KFC has operated as a sub-

Today, KFC is a household name and is
present worldwide in 25000 + locations. KFC now brand of “YUM!”, the company that owns other
restaurant companies like Taco Bell, Pizza Hut,
and many more.
 INTRODUCTION
What is our business field?

01
Where is it at?
Who is our target market?
Why we choose this mode of business?
PART 01
How is our demand for the majority of customers?

When will we operate this mode of business?

 01 INTRODUCTION

Where is it at?
It’s located at around VNUA Campus.

What is our business Who is our target market?

field?
Food and Beverage VNUA’s lecturers and students,
and the vicinity's residents as well.
 01 INTRODUCTION

How is our demand for the majority of customers?

It’s relatively high now but will definitely be essential later.

Why do we choose this mode of business? When will we operate this mode of business?

Recognizing the high demand of

Time of launching the franchise: 09/08/2024
customers. Opening a KFC franchise may
provide a more predictable outcome than
investing in a completely new brand, which
may struggle to thrive in a crowded and
competitive industry.
02 OBJECTIVES
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PART 02
02 OBJECTIVES of KFC

Build an organization dedicated to excellence. Strive to

1
create an inclusive atmosphere that can feel like home –
“comfort should extend past the dinner table”.

Consistently deliver superior quality and value in our

2
products and services.

Maintain a commitment to innovatin for continous

3
improvement and grow, striving always to be the leader
in the market place changes.

4 Generate consistently superior financial returns and

benefits our owner and employees.
03 SWOT
STRENGTHS WEAKNESSES
PART 03 OPPORTUNITIES THREATS
03 SWOT

STRENGTHS WEAKNESSES

+ Second best global brand in fast

+ Untrustworthy suppliers.
food industry in terms of value ($ 6
billion). + Negative publicity.
+ Original 11 herbs and spices + Unhealthy food menu.
recipe.
+ High employee turnover.
+ KFC is the market leader in the
world among companies featuring
chicken as their primary product
offering.
03 SWOT

OPPORTUNITIES THREATS

+ Increasing demand for + Saturated fast food markets in

healthier food. the developed economies.

+ Trend towards healthy eating.
+ Home meal delivery.
+ Local fast food restaurant
+ Introducing new products
chains.
to its only chicken range. + Currency fluctuations.
+ Lawsuits against KFC.
04 ACTIVITIES
Value Proposition Cost Structure
PART 04 Key Partners Customer Segments and
Marketing Strategy
04 ACTIVITIES - Value Proposition

01 High-Quality food and Prices

Value
Proposition
02 Ambiance and Staff

03 Variety of options
Band name and loyalty
 High- As their tagline says “Nobody does chicken like KFC”. KFC makes sure that the quality is not
compromised in any manner in any franchise all over the world. All the raw material goes through
Quality food thorough quality checks. The food is always clean and fresh and prepared from scratch by the cooks in
the kitchen.

Prices KFC makes sure that most of its items can be afforded by the fast-food eating population. However, the
prices vary from location to location due to import duties, etc. They also have Super Meals, Buddy
Meals, and Combo Meals that can fit in your budget and value for money.

Ambiance KFC ensures that the vibe of the restaurant is very family-friendly. The layout, the decor, the music all
help to create a lively and upbeat environment that does not make you want to leave and instead makes
and staff you want to spend more time with your loved ones.

Variety of KFC is constantly trying to come up with new and innovative ways to serve its customers’ needs.
Although KFC specializes in non-vegetarian food, it makes sure to add a couple of items that cater to its
options vegetarian audience too. They try to come up with new dishes that satisfy the local tastes of the people
of that location keeping its original roots intact.

Brand name KFC is very popular and known worldwide for its food and services. It has created a long-standing
loyalty from individual customers and families. Its iconic recipes make you want to go back again and
and loyalty again.
04 ACTIVITIES - Key Partners

01 Franchise Partners

Key
Partners
02 Suppliers and Vendors

03 Marketing Partners
Delivery and Distribution Partners
 Franchise Partners Franchise partners are very crucial in KFC’s success. Since they operate the restaurants
they can make or break the brand image and identity. Thus, KFC shall make sure that
it gives franchising licenses to only those food companies and private business owners
whom they trust and they feel will be able to abide by the standards and rules.

Suppliers and Vendors These partners supply the restaurants with raw materials, ingredients, equipment,
and all those things that are necessary for the operating and day-to-day functioning of
the business. It is crucial to tying up with only those suppliers that can provide good
quality goods and services.

Marketing Partners KFC needs to tie up with influencers on social media, celebrities, sports teams,
commercial brands, advertising agencies, and other organizations that help to create a
desire for the product, pique the interest of the customers, generate leads, and
eventually lead to a sale.

Delivery and KFC needs constant support from its logistics partners, delivery agencies, home
delivery services, etc that will help to streamline the process and enhance the
Distribution Partners customer experience.
04 ACTIVITIES - Cost Structure

the cost of equipment, raw material,

01 and ingredients

Cost
Structure
02 operational costs, occupancy costs

03 payments to its various partners

advertising costs, marketing costs, etc.
04 ACTIVITIES - Customer Segments and Marketing Strategy

The Individual Customer- this customer is

usually a working person who just wants
01 something filling but it shall be quick, affordable,
and accessible.
Customer
Segments & Families- KFC is a very family-friendly place.
Marketing The staff too is trained in such a way that will
Strategy 02 make families feel at home. There is also a
separate play area for young children and small
toys in the meals.

Group Events- Be it a birthday party, an office

03 get-together, or any celebration, KFC is your

ultimate go-to destination.
05 EXPECTED RESULTS

PART 05
 04 Expected Results

Expectations
Profit Revenue

Cash
flow
120-140 m./month
360-420 m./month ~720 m./quarter Maintain the fixed cash flow,
revenue, profit
inflows > = outflows
06 CONCLUSION
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PART 06
KFC provides many opportunities and resources to
KFC is passionate about changing lives. They
its franchisees. In addition to regular restaurants,
actively work to showcase diversity and inclusion
there are also non-traditional options that may
and help the communities around them fight
expand the opportunities of franchisees and the
hunger.
company.

The company offers multiple weeks of on-the-job The company wants people who are motivated and
training, in addition to classroom training and committed. KFC franchisees can expect hands-on
ongoing support. Some of this support includes involvement with the day-to-day tasks in this
marketing support that complements the award- business. This could be a good option if you are
winning marketing KFC already has. ready to go all-in for a company that values
improvement.
 THANK YOU
Thanks a lot for your attendance! Hope y’all had fun!

Reporter ： Group 02