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Communication For Business and Trade

This document provides information on how to conduct a SWOT analysis. It defines a SWOT analysis as a diagram that shows an organization's key strengths, weaknesses, opportunities, and threats. It explains that internal factors like resources and skills are strengths and weaknesses, which can be controlled, while external factors such as government regulations and inflation are opportunities and threats, which cannot be controlled. The document also outlines how to conduct a SWOT analysis by defining objectives and identifying internal strengths and weaknesses as well as external opportunities and threats. It notes the benefits of SWOT analysis for developing strategies, ventures, and career planning.

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Lara Kaye Ganas Valencia
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634 views

Communication For Business and Trade

This document provides information on how to conduct a SWOT analysis. It defines a SWOT analysis as a diagram that shows an organization's key strengths, weaknesses, opportunities, and threats. It explains that internal factors like resources and skills are strengths and weaknesses, which can be controlled, while external factors such as government regulations and inflation are opportunities and threats, which cannot be controlled. The document also outlines how to conduct a SWOT analysis by defining objectives and identifying internal strengths and weaknesses as well as external opportunities and threats. It notes the benefits of SWOT analysis for developing strategies, ventures, and career planning.

Uploaded by

Lara Kaye Ganas Valencia
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Communication for

Business and Trade


Initializing
• In order to prepare you in the global work force, you
must prepare yourselves to the demand of the
industry, and one way of achieving this is through
enhancing your English communication skills. As
university students, you need to develop your
expertise on how to sell an idea in a product
presentation, project proposal, and other
opportunities of making networks and connections in
business. Enhancing your craft in oral presentations
will make you succeed in your future internships and
future career.
Concept Grounding

A. Definition and Relevance


• A SWOT analysis or a SWOT matrix is a diagram that
shows organization's or person's key strengths,
weaknesses, opportunities, and threats. Doing this
type of analysis, any organization, corporation, or
company can innovate or adapt new ways or
strategies to put itself better in the corporate world..
B. Internal factors VS External factors
1. Internal factors

Internal factors are things that we can control. An


example is when workers in a company spend
time and effort on fixing computer crashes. As a
solution to this problem, the employees could be
trained or better software could be purchased.
2. External factors

External factors are things we cannot control. For


example is inflation rate of goods due to government
regulations.
C. Benefits of SWOT analysis

1. SWOT analyses identify any company or


organization's capabilities and resources. Moreover,
they also provide a look on the organization's
competitive environment.
2. Based on the result of SWOT analysis, the company
can create a better marketing strategy.
• 3. A SWOT analysis can create a new venture or new opportunities for
the company especially the ones that are not yet explored.
• 4. This can be an aid for the managers and directors reduce threats by
understanding their company's current weaknesses.

• 5. This can be used by the people in a company as a planning


technique. 6. Individuals who like to develop their careers can do,
SWOT analysis for it identifies their skills, opportunities, and abilities.
D. How to make SWOT analysis
1. Make sure that the analysis heads to the right path or
direction by defining your objective. If your study focuses on
what matters, this will eventually provide you a right strategy.

2. Focus on the internal and external factors.


a. Strengths
• Identify the things that do better in your company rather than the
competition. Are the people familiar to your products or brand? What
is your competitive advantage? Which one from your internal
resources is doing best or the one that excels in all aspects of
intellectual property or human resources?
b. Weaknesses
In what areas are your competitors outclassing your
company? What holds your business back? Are there any
things you can avoid? Does your business lack something? Or
weakness? For example, it may not have enough suitably-
skilled workers. This is an area that you can control.

c. Opportunities
Opportunities can help your company grow. Can you turn any
changes in technology, laws, or society, for example, into an
opportunity? Consumers today are more aware of and
interested in the quality of life.
d. Threats

Are there obstacles stopping your company from growing?


What are these rules, regulations, or technology that impede
your business? Some aspects of society may also represent
obstacles. Is inflation rate a threat to the business?
Thank You!!!

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