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Website 2.0 - New Product Images

The document provides branding guidelines for photographing and designing marketing materials for a baby product line. It includes directions to: 1. Use simple white or light grey backgrounds and include the company logo (BB) on images. 2. Edit existing photos by removing other brand logos and tags, changing baby faces and colors, and adding the BB logo. 3. Recreate graphics and illustrations using BB branding, updating colors, fonts, and designs. Callouts should promote product features like adjustable straps and easy size adjustment. 4. Provide photos and graphics in both edited existing versions and recreated versions in different garment colors for various baby sleep products like swaddles and sleep sacks.

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ecardnyl25
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33 views19 pages

Website 2.0 - New Product Images

The document provides branding guidelines for photographing and designing marketing materials for a baby product line. It includes directions to: 1. Use simple white or light grey backgrounds and include the company logo (BB) on images. 2. Edit existing photos by removing other brand logos and tags, changing baby faces and colors, and adding the BB logo. 3. Recreate graphics and illustrations using BB branding, updating colors, fonts, and designs. Callouts should promote product features like adjustable straps and easy size adjustment. 4. Provide photos and graphics in both edited existing versions and recreated versions in different garment colors for various baby sleep products like swaddles and sleep sacks.

Uploaded by

ecardnyl25
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Brand Guide:

General Requirements

● Keep background colour simple (white, light grey)


● Where possible, add BB logo on bottom right of garments (see reference on last slide).
Logo is here.
● Provide all images as landscape
● When you need to change the baby’s face, you can take faces from these folders (do not
use any photos where baby has pacifier in mouth):
○ Here
○ Here
Photography
reference→

Sleep Better Swaddle - add call-outs

● Using images provided, recreate the reference


graphic using BB branding
● Copy:
○ Secure arm holes to prevent your baby from
escaping
○ Option to swaddle arms-up or arms-down
○ Pre-folded shape for effortless swaddling
○ Premium extra-stretchy material for snug
wrapping
○ Generous size to grow with you baby
○ Glow in the dark stamp for middle of the night
swaddling
Transition Swaddle - edit image

● Keep white background


● Remove Halo tag
● Add BB logo (see reference on last slide)
● Provide garment in 3 Colours:
○ Heather Grey
○ Mint (see below colour reference)
○ White

Mint colour
Transition Swaddle - edit image

● Remove Halo tag


● Add BB logo (see reference on last slide)
● Try to change skin/hair colour as much as possible
Transition Swaddle - edit image

● Remove Halo tag


● Add BB logo (see reference on last slide)
Transition Swaddle - edit image

● Remove ‘Laughing Giraffe’ logo


● Add BB logo (see reference on last slide)
● Try to remove dots to keep background simple
Transition Swaddle - recreate graphic

● Add title: The 3-way transition swaddle that grows with your baby
● Change colour of swaddle to grey
● Change baby’s face
● Update branding (colours/fonts)
● Change design entirely
Transition Swaddle - recreate graphic

● Remove pink writing


● Use images from slide 7
● Change ‘2 in 1 swaddle’ to BB branding
● Add text at the top:
○ When your baby starts to show signs of rolling,
swaddle with 1 or both arms out
Transition Swaddle - recreate graphic
and add call-outs

● Using images from previous slides, please recreate this


graphic using BB branding
● Copy:
○ Sleeveless to reduce risk of overheating
○ Adjustable velcro straps (optional to use)
○ Roomy sack designed to grow with your baby
○ Bottom-to-top zip for easy nappy changes
○ Made with premium, soft and safe material
○ Design approved by the International Hip Dysplasia Institute
Sleep Sack - edit images

● Add BB logo (see reference on last slide)


● Provide garment in 4 Colours:
○ Heather Grey
○ Mint
○ White
○ Oatmeal
Sleep Sack - edit image

● Add BB logo (see reference on last slide)


● Try to change skin/hair colour as much as possible
● (I can’t find the image anywhere so you will need to
take the image from the below URL and fix pixelation)
Add size

Sleep Sack - recreate graphic and add call-


outs

● Using the grey image from the previous slide, recreate the call-out
concept using BB branding
● Copy:
○ Sleeveless to reduce risk of overheating
○ Roomy sack designed to grow with your baby
○ Bottom-to-top zip for easy nappy changes
○ Made with premium, soft and safe material
○ Design approved by the International Hip Dysplasia Institute
Sleep Sack - edit images

● Change baby’s face to a face from here


● Change colour of white crib to another (light) colour
Reference of logo on all garments
Illustrations
Sleep Sack - How To Use

● Using the same icon as what is on this page, re-create the below graphic.
● Add step numbers 1, 2, 3
● Copy below:

ARMS IN
to reduce the startle reflex

HANDS-TO-FACE
for self-soothing

1 OR 2 ARMS OUT
For an easy transition when it’s time to stop swaddling

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