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SSD Project

This document discusses an e-commerce supply chain from a systems thinking approach. It provides an overview of the growth of e-commerce in India and key government and non-government initiatives supporting digital payments and online commerce. The document then discusses challenges in the e-commerce supply chain, including complex logistics interactions, uncertainties for small businesses, potential government policy issues, delivery errors and damages, surge orders, and customer availability. It includes three causal loop diagrams mapping relationships between customer expectations, information processing, and order completion factors in the e-commerce supply chain system.

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Debjit Ganguly
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Download as PPTX, PDF, TXT or read online on Scribd
43 views

SSD Project

This document discusses an e-commerce supply chain from a systems thinking approach. It provides an overview of the growth of e-commerce in India and key government and non-government initiatives supporting digital payments and online commerce. The document then discusses challenges in the e-commerce supply chain, including complex logistics interactions, uncertainties for small businesses, potential government policy issues, delivery errors and damages, surge orders, and customer availability. It includes three causal loop diagrams mapping relationships between customer expectations, information processing, and order completion factors in the e-commerce supply chain system.

Uploaded by

Debjit Ganguly
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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E-commerce supply chain: A Systems

Thinking Approach

Name Roll No. Contact Details


Vinod Rariyamkandath EPGCOM-10-053 9901234753

Shabaz Bhavikatti EPGCOM-10-044 9538559955

Suresh KT EPGCOM-10-049 9148993707

Madduluri Venkatadri EPGCOM-10-023 9886668603

Debjit Ganguly EPGCOM-10-010 8447748432


E-commerce &
Digital India
•The platform for doing business has rapidly changed
from physical mom & pop stores & Kirana Shops to
Retail supermarkets & further to the web space where
Mobile based apps are the new shop keepers & store in
charges & payment gateways are the cashiers.
•This paradigm shift has been fueled by the extensive
growth of high speed internet connectivity with the
service providers slashing tariffs and providing
customers with 4G connectivity (slowly moving to 5G).
•The E-commerce market space is expected to grow
from somewhere around the $40 billion mark to $200
billion mark by 2026 (IBEF report)
Government & Non-government initiatives

 Walmart, with the acquisition of Flipkart plans to launch more offline stores

 Paytm has come up with Paytm Bank to facilitate electronic money transfer

 GOI has hiked the FDI investment limit in E-commerce

 GOIs 5G network will boost the internet connectivity which is indispensable for E-commerce

 Internet Saathi has reached out to villages & women

 Udaan, A B2B online trade platform is our indigenous Alibaba.

 BHIM, A simple mobile based platform to digital payments

 Google entering the online payment space with Google pay

* Data acquired from newspapers & other reports available for public viewing on the internet
The E-commerce Supply Chain
 Well known players have faced Restructuring, bankruptcy amid fierce competition with the online players

 Diversifying the supplier base with huge numbers of partners has facilitated the increase in product portfolios
and in creating a symbiotic relationship with suppliers by providing them with an unimaginable customer
base.

 Minimising delivery time with maximising productivity in the logistics network.

 Partnering with major logistics express players like DHL, FEDEX etc.

 Some new initiative of optimising delivery time is to be able to deliver at any time of the day even in the
absence of the customer. Amazon & Walmart are piloting a service that would allow entry of delivery drivers
to customer homes via passcode and a smart lock.

 The postal operators transformed into commercial independent actors, and some postal operations riding the
e‑commerce wave offering services akin to couriers.
Challenges in E-commerce Supply Chain
 The Logistics environment & its interaction with E-commerce is intense having dynamic complexity due its tight
coupling, Non-linear cause and effect, extraneous factors etc.

 Small businesses not being able to bear the uncertainties & costs of cross-border e-commerce.

 Unfavourable government policies like price regulations & anti-predatory laws can adversely affect the E-
commerce supply chain.

 Damages in transit. One of the major criticisms faced by the E-commerce companies

 Wrong order being delivered. Errors due to documentation & processing

 Surge orders and being able to deliver on time

 Unavailability of customers at the time of delivery


Causal loop diagram with respect to customer expectation
Causal loop diagram with respect to Information &
processing
Causal loop diagram with respect to Order completion

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