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10 Ethos Pathos Logos Review

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Bradley Bester
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222 views

10 Ethos Pathos Logos Review

Uploaded by

Bradley Bester
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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The Rhetorical

Triangle:
Ethos, Pathos, Logos
Ethos
• Ethos is the credibility of the speaker or writer. In
order to engage an audience on a particular topic, the
person presenting the information must first establish
him or herself as someone that can be trusted, or as
someone who has a lot of experience with the topic.
This is also known as ethics.
Ethos

Ethos appeals to:


• Intelligence
• Virtue
• Morals
• Perception of trustworthiness
Pathos
• Pathos accesses the emotions and deeply held
beliefs of the audience to draw them into the
subject matter. Pathos often makes audiences feel
like they have a personal stake in the
information being provided and is often the
catalyst that drives them into action.
Pathos
Pathos appeals to:
• Emotions and feelings
• Biases and prejudices
• Senses
• Motivations
Logos
• Logos uses logic, reasoning, evidence, and facts
to support an argument. Logos appeals to the
more rational side of the audience’s minds, and
provides support for the subject matter. Logos
strategies can often be used to strengthen the
impact pathos has on the audience.
Logos
Logos utilizes:
• Evidence
• Testimony
• Statistics and Data
• Universal truths
The End?

By recognizing the tactics of a


persuasive argument, students learn to
utilize it themselves and recognize
these tactics in daily life.
Rhetorical Strategies and
Devices
• The successful implementation of ethos, pathos, and
logos in writing or speech depends on the effectiveness
of different rhetorical strategies. There are many
different rhetorical strategies (and rhetorical fallacies!)
that can strengthen or weaken an argument. A few of
the more familiar strategies to students include:
Rhetorical Questions encourages audience to think about an obvious answer
Analogy establishes a more familiar concept to explain a more complicated
or remote subject
Rebuttal disproves or refuses an assertion
Antithesis uses strongly contrasting words, images, or ideas
Parallelism uses strongly contrasting words, images, or ideas
Repetition repeats a specific word or phrase to ensure that the audience pays
attention
Loaded Words uses the connotations of words in order to play on the audience’s
emotions
Restatement expresses the same idea but in different words to clarify or
emphasize
Understatement or use to be ironic, call attention to an idea, or to emphasize and idea
Overstatement through exaggeration
Assignment
• Use storyboards to create advertisements for products using Ethos, Pathos, or Logos to convince
potential buyers.
• Use a storyboard to create an “argument diagram” of a famous speech. Students can break the speech
up into tactics, then show an example of those tactics in each cell.
• Ask students to create a persuasive storyboard about a topic that is important to them. Require them to
use one, or all, of the tactics in the rhetorical triangle.
• Have students collaborate and promote an unpopular school rule, consequence, homework, or even
cafeteria food. Have them utilize rhetorical tactics and strategies in their promotion. Having to flip a
negative idea into a positive one is also a great way to teach propaganda.
• Give students an empty storyboard as part of an assessment and ask them to explain and give an
example of each: ethos, pathos, logos.
• https://www.storyboardthat.com/articles/e/ethos-pathos-logos

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