Guidelines for the Assignments

1) Assessment 1: Group Business Plan due 16 Sept @11:59

2) Assessment 2: Individual Business Presentation - due 7 Oct @11:59. Deliver
a professional presentation on the topic of their Individual Report.
3) Assessment 3: Individual Report and Audio cast– due 28 Oct @23:59

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Assessment 1: Group Business Plan Group Business Plan due 16 Sept @11:59
- Executive Summary | Off Campus
Value: 30%
Group or individual: group
Written Word limit: 1200 words maximum excluding references
Audio-Cast: 10 Minute Group Review of the Case Report, plus 2 Minute Reference Review of the 5 most significant
references utilised to develop the project.

Both the Written and Audio components are mandatory and failure to deliver both will result in a mark of 0/30.
Unit Learning Outcomes:
2. Develop an integrated business plan for international market expansion with strategic recommendations and analyses of
different market entry strategies.

Instructions
Student will be provided with a Group Case Study in Week 2 and this will form the basis of your Group Critical Study of the
Case.
Step 1: Form Group
Step 2: Research, and then research further.
Step 3: Begin Writing Process. Research more.
Step 4: Carry out research process and editing. Repeat
Step 5: Submit.
Assignment 1
1) 4 students per Group (but since we have 30, last two groups may have only 3 students
each)
2) 10 minutes of content each taking 2 ½ minutes and 2 minutes for references. The
groups with 3 students will get 3 minutes each for the presentation and 2 additional
minutes for references.
3) One student to talk about references
4) Written and audio submissions are mandatory
5) Each group member to fill up the form shared by UC to mention their individual
contributions to the assignment
6) Each one to submit individual report separately with the common presentation
7) Can look at two Sri Lankan companies of your choice challenged by the geopolitical
issues and how they manage the situation (Ex. Food companies who are challenged
with escalating prices, Hospitality industry – the effect on the hotels and Resorts)
8) Two companies should give you an opportunity to compare the actions of both selected
institutions
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 Given Names Surname Group
Kaarunya RAJASEKERAN 1
Sarah CALDERA 1
Shenali RATHNAYAKE M. 1
Jayani MALWATHTHA 1
Thinuri HAPUTHANTHIRIGE 2
Reshani RATNAYAKE 2
Nichol Akash ATTYGALLE 2
Priyangika DABARERA 2
Dan Aaron VAZ 3
Pavani RATHNAYAKE 3
Naveen PITIGALA H. DON 3
Amani RASHEED 3
Kividi KORALAGE 4
Pasan MATHARAGE DON 4
Wishara HEWAVITHARANA 4
Kiren Aneik RANATUNGA 4
Tisura Ayomal WELI THANTHIRIGE 5
Thilini Tharika RANAWAKA A. DON 5
Dhanuja BOYAGODA 5
Anuji Lethmini UDU METHRIGE 5
Mohammed ABDUL LATIFF 6
Devindi Nisasali UDUPITIYA GAMAGE 6
Anuk Ethnuka ALWIS 6
Thaaqi Nishaat JEFFREY 6
Sakithma Kemdini SIYABALAPITIYAGE 7
Saajid NIFTHAK HUSSAIN 7
Ashan DE ALWIS 7
Ushita SIRIMALWATTE 8
Eesha Anjani MADUGALLE 8
Jayavi Pahan ABEYSIRIGUNAWARDANA 8
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Case Study

From Fragmented Geopolitics to Geopolitical

Resilience in International Business
Dino Bozonelos1, Dimitrios Tsagdis2
1 California State University, San Marcos, USA, 2 Kedge Business School, France

Keywords: capitalism, spheres of influence, risk, FDI, multinational enterprises

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Assessment 2: Individual Business Presentation - due 7 Oct @11:59
Deliver a professional presentation on the topic of their Individual Report.
Value: 30%
Group or individual: Individual
Length: 8 minute video presentation (no need to present in class). 6 Minutes on
Content 2 Minutes on Reference Review. No PowerPoint. Straight Dialogue into
the Camera.
Unit Learning Outcomes:
3. Appraise the conceptual, theoretical and practical underpinnings of
formulating an international strategic business plan.

Video Submission Instructions

Follow the How to record and submit a media assignment (video or audio).
Preparation: Before starting this assessment, you should familiarise yourself
with the unit content for Weeks 9-12 covered in this unit.

Task: Students will deliver a professional presentation video on the topic of

their Individual Report.
The Individual Report Presentation, and then Written Report, is a
concentrated research work on an enterprise/sector that the student has
targeted as their career goal over the next 5 to 10 years.
By Week 4 the student will deliver to the local lecturer a 300 word abstract on
their chosen Enterprise/Sector and research approach for examining its
international development over the next 5-10 years.
The student and local lecture will then engage in a dialogue on the abstract
before approval is given by the lecturer. This is a substantive research work
and is individually driven by the student.
This Assessment is then built upon for the Final Individual Assessment.
ASSIGNMENT INSTRUCTIONS

For example: if the student is seeking to work in the international luxury goods
sector then the project will need to examine this sector/an enterprise within
this sector in great depth exploring how it will secure its future over the next 5-
10 years.
This abstract should be reviewed in class/ES with you your lecturer for approval
to continue with the project. The review should take place in the classroom
with the student seeking feedback not only from the lecturer but the
classmates. If classes are not possible then direct feedback from the
Lecturer should be sought.
Once explicit approval of the abstract is provided by your local lecturer then
you are to proceed to research and proceed with 2and and 3rd assignments.
Abstract - Max 300 words. Must present in the
class (5 minutes)
1) Analysis of the industry you want to pursue/Growth
potential of that industry in the next 5 – 10
years/challenges of that industry
2) The selected organization/Future of the selected
organization in the next 5 – 10 years/how they plan to
face the challenges
3) Your career projection – professional path. What do you
expect to achieve at the end of 10 years in that
organization and how?
Following Enterprises are already selected by the respective students. Others cannot select the same companies.
Given Names Surname Company
Kaarunya RAJASEKERAN
Sarah CALDERA Microsoft
Shenali RATHNAYAKE M.
Jayani MALWATHTHA Starbucks
Thinuri HAPUTHANTHIRIGE Google
Reshani RATNAYAKE
Nichol Akash ATTYGALLE Unilever
Priyangika DABARERA
Dan Aaron VAZ
Pavani RATHNAYAKE
Naveen PITIGALA H. DON
Amani RASHEED
Kividi KORALAGE Nestle
Pasan MATHARAGE DON
Wishara HEWAVITHARANA Coca Cola
Kiren Aneik RANATUNGA
Tisura Ayomal WELI THANTHIRIGE P&G
Thilini Tharika RANAWAKA A. DON
Dhanuja BOYAGODA
Anuji Lethmini UDU METHRIGE
Mohammed ABDUL LATIFF
Devindi Nisasali UDUPITIYA GAMAGE McDonnalds
Anuk Ethnuka ALWIS BENZ
Thaaqi Nishaat JEFFREY
Sakithma Kemdini SIYABALAPITIYAGE Netflix
Saajid NIFTHAK HUSSAIN
Ashan Hiranjan DE ALWIS Amazon
Ushita SIRIMALWATTE Toyota
Eesha Anjani MADUGALLE
Jayavi Pahan ABEYSIRIGUNAWARDANA 10
Assessment 3: Individual Report – due 28 Oct @23:59

Value: 40%
Group or individual: individual
Written Report Word limit: 2500 words (not including the reference list): Minimum 15
references utlised throughout the report.
Format: Written Report to be with 2 line spacing, Times New Roman size 12 font, and APA
style referencing.
Audio-Cast Support: 10 Minute Audio-Cast delivering a final overview of the written report
inclusive of 2 Minute review of the references utilised within the final written report.
The student should highlight improvement made to the Assessment since the submission of
the Individual Video Report.
Both the Written Report and Audio-Cast Support are mandatory and failure to submit both
will result in a mark of 0/40.
Unit Learning Outcomes:
1. Create an international business concept and work to develop key aspects of the proposal.
Assignments 2 and 3
1) Week 4, each student presents 300 words abstract in the class for the
approval of the lecturer and fellow students
2) Need to have more emphasis on next 5 to 10 years on your career
development with the industry and selected organizational analyses
3) Students upload the total 8 minutes video to the link before the deadline for
Assignment 2.
4) The same contents can be developed to the 10 minutes video and individual
report in Assignment 3 using 2500 words excluding references.
5) That should include the developments identified after the Assignment 2
based on the class discussions
6) For the Assignment 3 Report, use the format of the geopolitical Case
study as the guide. Follow the same format for the report including
references 12