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02-06 Key Roles and Responsibilities

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44 views

02-06 Key Roles and Responsibilities

Uploaded by

i21020791
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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INTRODUCTION

TO
BUSINESS ANALYTICS
IBM 2201

Key Roles and


1
Responsibilities

1
2 Overview

This unit introduces the key roles working around


the business analytics environment. It further
derives the responsibilities of each role and their
contribution to the analytics team

‹#›
2 Objectives
 Get an overview of roles and responsibilities which covers:
 The key drivers of analytics in an organization and the engagement of the roles
 The role and responsibilities of Data Scientist
 The role and responsibilities of Business Analyst
Business Drivers for Analytics
Current Business Problems Provide Opportunities for Organizations to
Become More Analytical & Data Driven

Driver Examples
1
Desire to optimize business
Sales, pricing, profitability, efficiency
operations

2
Desire to identify business risk Customer churn, fraud, default

3
Predict new business opportunities Upsell, cross-sell, best new customer prospects

4
Comply with laws or regulatory
Anti-Money Laundering, Fair Lending, Basel II
requirements

Copyright © 2011 EMC Corporation. All Rights Reserved.


7 Key Business Drivers -

Business
 Opportunity to enable innovative new business models
 Potential for new insights that drive competitive advantage

Technical
 Data collected and stored continues to grow exponentially
 Data is increasingly everywhere and in many formats
 Traditional solutions are failing under new requirements

Financial
 Cost of data systems, as a percentage of IT spend, continues to grow
 Cost advantages of commodity hardware & open source software

Copyright © 2011 EMC Corporation. All Rights Reserved.


Three Key Roles of the New Data Ecosystem

Role Role Description


Data Scientists
People with advanced training in
Projected U.S. Deep Analytical quantitative disciplines, such as
talent gap: Talent mathematics, statistics, and machine
140,000 to learning.
190,000
People with a basic knowledge of statistics
Data Savvy
and/or machine learning, who can define
Professionals
key questions that can be answered using
Analysts & Data advanced analytics
Savvy Managers
People providing technical expertise to
Projected U.S.
Technology & Data support analytical projects. Skills sets
talent gap: 1.5 Enablers including computer programming and
million database administration

Note: Figures above reflect a projected talent gap in US in 2018, as shown in McKinsey May 2011 article Big Data: The next frontier for innovation,
competition, and productivity

Copyright © 2011 EMC Corporation. All Rights Reserved. Module 1: Introduction to BDA 6
7 Business Analytic Team

 Business Analyst
 Uses BI tools and applications to
understand business conditions and drive
business processes
 Data Scientist
 Uses advanced algorithms and interactive
exploration tools to uncover non-obvious
patterns in data

‹#›
8 Business Analytics Team

 Machine-learning expert / Data Scientist


 This person is statistically minded, with experience in
programming and building data models.
 This person develops algorithms and crunches numbers
in order to help answer questions and make predictions.
 Data engineer.
 The data engineer is concerned with the capture, storage, and
processing of the data itself.
9 Demands for analytical expertise

According to the McKinsey Global Institute:


Big Data talent is a critical issue. By 2018, the
United States alone could face a shortage of
140,000 to 190,000 people with deep analytical
skills.
But companies need to spend time upfront to
identify the kinds of roles they need to make the
Big Data machine run rather than just rushing to
recruit math and science jocks.

‹#›
Competencies of a Business
Analyst

Competencies of a
Business Analyst

Behavioural skills and


Business knowledge Techniques
Personal qualities
Business Analyst Role:
Skill Level Weighting
Consultancy 6 High
Technical Specialism 5 Low
Business Process Improvement 5 High
Change Implementation, Planning & Management 6 Medium
Methods and Tools 5 Medium
Organisation Design & Implementation 3 Medium
Stakeholder Relationship Management 5 High
Compliance Audit 3 High
Business Analysis 5 High
Data Analysis 4 Medium
Business Process Testing 4 High
Benefits Management 5 Medium
Role: Industry Context
“The IT profession needs to move from its traditional role of technical solution supplier
to become a proactive business transformation partner. “
Colin Thompson, BCS deputy chief executive and programme director for the BCS
professionalism in IT programme.
April 2006

(1) Outsourcing
(2) IT Projects on their own not enough
Re-cap of BA Role Definition
“An internal consultancy role that has the responsibility for
investigating business systems, identifying options for
improving business systems and bridging the needs of the
business with the use of IT.”

From Business Analysis (2006), published by BCS.

Skills to be
business
transformation
Business BA Suppliers partner?
Roles Needed for Analytical Projects
Data Scientist Key Activities
Data Scientists
Key Activities Data Data Bl LOB
Engineers Analyst Analyst
 Reframe business User

challenges as analytics
challenges Analytic Productivity Platform

 Design, implement and


Tools & Services
deploy statistical models
and data mining Data
Data Access & Query Platform
techniques on big data Admin
 Create insights that lead to
actionable
recommendations Cloud Infrastructure

Copyright © 2011 EMC Corporation. All Rights Reserved. Module 1: Intro duction to BDA 14
Profile of a Data Scientist

Quantitative

Curious &
Technical
Creative

Skeptical Communicative
& Collaborative

Module 1: Introduction to BDA 1


Where to put the analytic team
• Spread throughout the organization

• In a standalone unit

• In some form of an Analytics Competency Center

Module #: Module Name 1


Analytical Team:
as proposed by International Institute for Analytics

Module #: Module Name 1


Key Roles for a Successful Analytics Project

Module #: Module Name


Checkpoint

 What are the skill sets and behavioral characteristics of data


scientist?
 What are the competencies of a Business Analyst?

Module #: Module Name 1


Summary

 You have been introduced to


 The key roles and responsibilities of data analytics team
 Introduction to Key business drivers towards Business analytics
 Review on the current business analytics team proposed.

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