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Group 2 Data Visualization and Dashboards

The document discusses data visualization and key performance indicator (KPI) dashboards. It defines data visualization as the graphical representation of information and data to make trends, outliers and patterns easier to see. It then provides examples of different types of visualizations like charts, graphs, and maps. It also discusses advantages and disadvantages of data visualization. The document then discusses KPI dashboards, how they track business performance using metrics, and provides examples of dashboards for sales, marketing, manufacturing and security firms.
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© © All Rights Reserved
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0% found this document useful (0 votes)
55 views

Group 2 Data Visualization and Dashboards

The document discusses data visualization and key performance indicator (KPI) dashboards. It defines data visualization as the graphical representation of information and data to make trends, outliers and patterns easier to see. It then provides examples of different types of visualizations like charts, graphs, and maps. It also discusses advantages and disadvantages of data visualization. The document then discusses KPI dashboards, how they track business performance using metrics, and provides examples of dashboards for sales, marketing, manufacturing and security firms.
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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GROUP 2

Maydaryl Volante
Shairra Mae Karunungan
Mich Garcia
Lovely Cristine Mangalao
Shem Jimenez
Brian Faniega
Renel Caoayan
Renz Martillano
DATA VISUALIZATION

Data visualization is the graphical representation of information and data. By using v


isual elements like charts, graphs, and maps, data visualization tools provide an accessible way to see and
understand trends, outliers, and patterns in data. Additionally, it provides an excellent way for employees or
business owners to present data to non-technical audiences without confusion.
advantages of DATA VISUALIZATION

 Easily sharing information.


 Interactively explore opportunities.
 Visualize patterns and relationships.
disadvantages of DATA VISUALIZATION

 Biased or inaccurate information.


 Correlation doesn’t always mean causation.
 Core messages can get lost in translation.
general types of VISUALIZATIONs

CHARTS
Information presented in a tabular, graphical form with data displayed along two
axes. Can be in the form of a graph, diagram, or map.
TABLE
A set of figures displayed in rows and columns
general types of VISUALIZATIONs

GRAPHS
A diagram of points, lines, segments, curves, or areas that represents certain
variables in comparison to each other, usually along two axes at a right angle.
GEOSPATIAL
A visualization that shows data in map form using different shapes and colors to
show the relationship between pieces of data and specific locations.
general types of VISUALIZATIONs

INFOGRAPHIC
A combination of visuals and words that represent data. Usually uses charts or
diagrams.
DASHBOARDS
A collection of visualizations and data displayed in one place to help with analyzing
and presenting data.
TOP 6 DATA VISUALIZATION EXAMPLES
Data visualization is a basic necessity in our daily operations. It focuses on representing data in an easy-to-
read format that everybody can understand.

1. Word cloud - is an awesome example of data visualization mainly used to display dominant data sets
over others. This chart type uses a body of text to analyze data elements by making the size of each word
within the group appear proportionally to its frequency. The advantage that comes with using word clouds
is that readers do not need interpretation since everything is self-explanatory.
TOP 6 DATA VISUALIZATION EXAMPLES

2. Sankey chart - is one of the most interesting data visualizations mainly applied in analyzing the flow of
resources moving from one point to the next. The chart has nodes that are interconnected with connections
known as links. When data is presented in a Sankey chart, it becomes pretty simple to analyze since the
links showcase the direction of the flow, thus answering the big question. The only thing you need to
remember is that the flow height is directly proportional to its quantity.
TOP 6 DATA VISUALIZATION EXAMPLES

3. Dot plot chart- is an advanced data visualization example that encodes data into a small circle or a dot.
The chart is displayed on a number line elaborating more about the distribution of various numerical
variables where a dot represents every value. The chart operates the same way as a histogram, although the
height of the dots represents the numerical value.
TOP 6 DATA VISUALIZATION EXAMPLES

4. Likert Scale chart- This chart utilizes concrete numbers operating behind intangible feelings and
attitudes. It has incredible features that enable it to drill down and uncover hidden data concepts from the
data generated from survey activities. The Likert scale chart operates on a much higher level enabling you
to analyze all the essential touchpoints to ensure that you give your market audience what they need.
TOP 6 DATA VISUALIZATION EXAMPLES

5. Comparison bar chart- is a fantastic data visualization example used to analyze and compare complex
data sets and uncover potential data insights. The chart lets you compare different data insights visually,
giving you a better opportunity to make sound decisions that are vital to your well-being.
TOP 6 DATA VISUALIZATION EXAMPLES

6. Pareto chart- is a method of evaluating your data in a visual format to discover any essential inputs that
take over the responsibility of the results you get at the end. This visualization example is mainly applied if
you want to identify some of the best strategies that can work well for your business.
What is good data visualization?
A smart data visualization should minimize
distortions and properly convey the message. Use
visual representations, such as Sankey Chart ,
Pareto Chart, etc. , that effectively depict the data
set.
Why is good data visualization important?

Business users may utilize data visualization to


understand their massive data sets. They gain by
being able to spot fresh patterns and data
mistakes. The users can focus on areas that show
red flags or progress by making sense of these
patterns.
Dashboards to report key performance measures
A KPI Dashboard is a graphical representation of Key Performance Indicators, Metrics, and Measures used
to monitor performance. KPIs come in three types: strategic, operational, and Individual.
KPI Dashboards cover three main aspects of business performance tracking. An organization may use one
or all three types, and each is aimed at a specific purpose:
1.Strategic dashboards are predominantly used to view the business in its entirety. They contain high-level financial and process-based
KPIs. These dashboards are a great way to see the company’s current state and growth. Strategic decisions are made using these
dashboards, highlighting opportunities and weaknesses to key individuals.
2.Operational dashboards provide real-time data to managers and employees on a regular basis - vital for making insightful decisions
on day-to-day operations. They interpret large amounts of information from many sources into a single understandable visual.
Industries such as Construction and Manufacturing, and departments such as Sales and Marketing make these dashboards an
indispensable part of their business process.
3.Analytical dashboards allow for further investigation of any unexpected anomalies in the data. Sometimes referred to as KPI Reports,
they are a tool to investigate any fluctuations to determine the root cause. They likewise offer a way to compare performance and trends
using historical data.
Understanding how KPIs and dashboards work together
Key performance indicators (KPIs) are quantifiable metrics that allow businesses to
track their progress toward specific goals. Examples of KPIs that can be set up
include:
• Customer satisfaction
• Revenue growth.
• Website bounce rate.
• Revenue per client.
• Profit margin.
• Conversion rate.
KPl’s can be set up for your business as a whole and at the individual employee level.
Kpi Dashboards examples

Sales Dashboard
Sales leaders need to monitor sales executives and revenue data to hit targets. In the fast-paced
world of sales, performance is closely tracked.
Kpi Dashboards examples

Marketing Dashboard
One of the most significant growth areas in dashboard adoption has been in marketing. The
sheer volume of data increasingly generated from digital channels lends itself to being
visualized via dashboards.
Kpi Dashboards examples

Manufacturing Dashboard
Efficiency drives manufacturing. Keeping processes and equipment performing at their
optimum can differentiate between success and failure.
Kpi Dashboards examples

SAAS Dashboard
SaaS (software as a service) companies operate in a fiercely competitive global market, using
an unconventional business model. SaaS dashboards are an indispensable tool in visualizing all
this data so that informed decisions on marketing, product development, support, and
investment can be made.
Kpi Dashboards examples

Security Firm Dashboards


To remain competitive, Security firms benefit from using KPIs Dashboards across vital areas of
their operations. Worker safety, incident management, and compliance are amongst the most
influential areas of performance tracking.
references

https://www.tableau.com/learn/articles/data-visualization?
fbclid=IwAR3Vs4vEaAX0cUf3-DJt7RwMKEp4il-
Ggta744xlZPR72WSxOLY_a8JdB8E

https://chartexpo.com/blog/good-data-visualization-examples?
fbclid=IwAR2IebDwFVoiJVvaXfQZSb2ERRJA8bGNaDGdjXN2ahKqIlHrLgyjFRjXL
wU#

https://www.simplekpi.com/Blog/KPI-Dashboards-a-comprehensive-guide?
fbclid=IwAR2zId1sQByyUs7CfzO7bwVe9HPF_jR-mjX-oe35W6uP5YjzwZEYlo9alos

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