3 Foundations of Individual Behavior
3 Foundations of Individual Behavior
BIOGRAPHICAL CHARACTERISTICS
Physical characteristics, Age ,Gender, Religion,
Marital status, Experience, Intelligence, Ability
LEARNED CHARACTERISTICS
Personality, Perception, Attitude ,Values
BIOGRAPHICAL CHARACTERISTICS
Physical characteristics
Some of these characteristics are related to height,
skin, complexion, vision, shape and size of nose,
weight etc
Age:
Age is considered to be an inherited characteristic
because it is determined by date of birth.
Gender
Being a male or female is genetic in nature and it has
an impact 0n individual behaviour
Religion
The religion and culture also determine attitudes
towards financial incentives. People who are highly
religious are supposed to have high moral values,eg;
they are honest they do not tell lies or talk ill of others
Marital status
There are not enough studies to draw any conclusion
as to weather marital status has any impact on
individual behaviour
Experience:
Work experience is considered to be a good indicator
of employee productivity. Research indicates that
there is a positive relationship between seniority and
job performance
Intelligence:
It is considered that intelligence is an inherited
quality. Research show that Intelligent people are
more serious towards their job.
Ability
Ability refers to the capacity or capability of an
individual to perform the various tasks in a job.
LEARNED CHARACTERISTICS
Personality:
Personality generally refers to personal traits such as
dominance, aggressiveness, persistence and other
qualities reflected through a person’s behaviour
Perception:
It is a process by which information enters our minds
and is interpreted in order to give some valuable
output.
Attitude:
Attitude is just like perception but with a frame of
reference. It is a tendency to act in a certain way,
either favourably or unfavourably concerning objects,
people or events.
Values:
Values determine what is right and what is wrong
B) ENVIRONMENTAL FACTORS
Economic Factors
Socio- cultural Factors
Political Factors
Legal Environment
Economic Factors