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9 views25 pages

Presentation 1

Uploaded by

AK 1555
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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For Persuasion

content
• Introduction
• Definition
• Goals
• Design principles for persuasion
• Evaluation principles
• Example
Introduction
Visual Communication Design (VCD) is an interdisciplinary field that combines art, design,
and technology to create visual communication solutions. The field is based on the principles
of design, typography, and color theory, and aims to create visually appealing and effective
communication designs. In this reflection, I will explore the philosophy, theory, history, and
significance of VCD, and provide examples of how communication design principles are used
to create effective and persuasive designs.
Definition
Definition
• It is possible to define design in general as an
open-source philosophy. Each designer can
combine some elements in a specific way,
showing a specific shape to convey a specific
meaning.
But
But
• If we are going to define
design for Persuasion, the
definition will be different
The definition of design for persuasion
is about certain rules based on
psychological scientific studies
Goal
Goal
The main goal of designing for
persuasion is to create clear-cut
and compelling designs that meet
the needs of clients and users
Design principles for persuasion
Reciprocity
This principle suggests that people are more
likely to comply with a request if they feel they
owe you something in return. For example, if
you give someone a free sample of your
product, they may feel obliged to buy it.
Scarcity

his principle suggests that people are more


likely to want something if they perceive it as
rare or scarce. For example, if you advertise
that there are only a few tickets left for an
event, people may be more likely to buy
them.
Authority
This principle suggests that people are more likely to
comply with a request if it comes from a credible
authority figure. For example, if a doctor
recommends a particular medication, patients may
be more likely to take it.
Consistency
This principle suggests that people are more likely to
comply with a request if it is consistent with their
values and beliefs. For example, if someone has
previously expressed support for a particular cause,
they may be more likely to donate to a charity
supporting that cause.
Liking
This principle suggests that people are more likely
to comply with a request if they like the person
making the request.
Social Proof
This principle suggests that people are more
likely to comply with a request if they see
that others are doing the same thing.
• Effectiveness
Evaluation • Ethicality
• Transparency
principles •
•
User experience
Accessibility
• Flexibility
Examples
• Effectiveness
• Effectiveness
• Transparency
• Transparency
• Accessibility
• Accessibility
• User experience
• Flexibility
• Reciprocity
• Authority
• Consistency
• Social Proof
• Social Proof
Thank you

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