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IN T R O D U C T IO N T O M E D IA
F O R M A T I O N L IT E R A C Y
AND IN
SCENARIO:
We are now living in a 21st century, where people
are dependent on technology. Imagine, you wake up
one day to find no internet, libraries, and cell phones.
Newspaper, magazines, radio stations and TV channels
have also disappeared.
• How would you be informed of anything now?
• What ways would you have to communicate with one another?
• How would you share information and communicate news and
events?
• What would happen with the decisions you usually make?
• How would it affect the way you live?
• What would you personally miss most in such a situation?
• What would society lose in this situation?
ACTIVITY:
• On a ½ crosswise sheet of paper answer the table below. Indicate how many hours have you
spent with this media and information providers.
Weekly Interaction Log with Information and Information Providers
Media or Information Provider Numbers of hours in a week
Youtube
Facebook
Television
Books
Others
QUESTIONS:
• LITERACY
The ability to identify, understand, interpret, create, communicate and compute, using
printed and written materials associated with varying context. Literacy involves a continuum of
learning, wherein individuals are able to achieve their goals, develop their knowledge and
physical objects such as radio, television, computers, film, etc. It also refers to any physical object
empower citizens by providing them with the competencies (knowledge and skills) necessary to
Critical
Synthesis
Thinking
Information
Literacy
Communicat Problem
ion Solving
• TECHNOLOGY LITERACY
The ability of an individual, either working independently or with others, to responsibly,
appropriately, and effectively use technological tools. Using these tools an individual can access,
other information providers effectively, as well as develop critical thinking and life-long learning
1. Media education brings the world into the classroom, giving immediacy and
relevance to traditional subjects such as History, English, Health, Civics and
the Creative Arts. It serves as a perfect bridge for subject integration and
interdisciplinary studies.
2. Media education embodies and furthers current pedagogy, which emphasizes
student-centered learning, the recognition of multiple intelligences, and the
analysis and management – rather than just the simple storing of information.
3.Media education is grounded in the sound pedagogical approach of starting
learning where kids are at. The media – music, comics, television, video games,
the Internet and even ads – are a part of life that all kids enjoy. Media create a
shared environment and are therefore, catalyst for learning.
4.Media education encourages young people to use multimedia tools creatively,
a strategy that contributes to “understanding by doing” and prepares them for a
workforce that increasingly demands the use of sophisticated forms of
communication.
5.In a society concerned about growing youth apathy to the political process,
media education engages young people in “real-world” issues. It helps young
people to see themselves as active citizens and potential contributors to public
debate.
FAKE OR REAL NEWS?
• Did you believe these news items were true? How did you know they
were true/false?
• Are all news and information on the Internet true? Why or why not?
• Who gets to post news item online? Expound.