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Color Definition

This document discusses color theory and how understanding color schemes can help effectively communicate messages through design. It defines complementary, analogous, triadic, and split complementary color schemes. It also explores color psychology and how different hues can positively or negatively influence emotions. Finally, it examines how color harmony principles and the strategic use of colors can achieve visual impact, set moods, and establish brand identity in design.

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John Reg Brillantes
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24 views

Color Definition

This document discusses color theory and how understanding color schemes can help effectively communicate messages through design. It defines complementary, analogous, triadic, and split complementary color schemes. It also explores color psychology and how different hues can positively or negatively influence emotions. Finally, it examines how color harmony principles and the strategic use of colors can achieve visual impact, set moods, and establish brand identity in design.

Uploaded by

John Reg Brillantes
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Color Definition

Understanding color theory is key to creating visually appealing designs. By


learning about different color schemes, you can effectively choose and combine
colors to evoke emotions and communicate messages.

by john reg brillantes


Complementary Color

Definition Examples

The complementary color scheme consists of colors • Red and green


that are directly opposite each other on the color • Blue and orange
wheel. This creates a visually striking contrast.
• Yellow and purple
Analogous Color
Definition Examples Benefits

Analogous colors are next to • Red, orange, and yellow Analogous colors provide a
each other on the color • sense of cohesion and are
Blue, purple, and pink
wheel. They create often used in branding and
harmonious and unified interior design to create a
color combinations. harmonious atmosphere.
Triadic Color

1 Definition

Triadic colors are evenly spaced around


the color wheel, forming an equilateral
Examples 2 triangle. This creates a vibrant and
Some examples of triadic color dynamic color scheme.
combinations include:

• Red, yellow, and blue


3 Application
• Orange, green, and purple
• Triadic color schemes are commonly
Yellow-green, violet, and red-orange
used in graphic design, fashion, and
interior design to create visually
appealing and balanced compositions.
Split Complementary Color

Definition Examples

The split complementary color scheme involves For example, if the base color is blue, the split
choosing a base color and then using the two colors complementary colors could be yellow-orange and
adjacent to its complementary color. This creates a red-orange.
balanced contrast.
Color Psychology
Positive Negative Application
Associations Associations
Understanding the psychology
• Red: Passion, energy, • Yellow: Warning, of colors allows designers to
and excitement caution, and anxiety strategically use colors to
influence emotions and
• Blue: Trust, calmness, • Black: Mystery,
perceptions in various
and reliability darkness, and sadness
contexts, such as branding,
• Green: Harmony, • Gray: Boredom, advertising, and user
growth, and freshness neutrality, and dullness experience design.
Color Harmony
Complementary Harmony Analogous Harmony

Complementary colors create a high-contrast Analogous colors create a harmonious and


and visually engaging composition. They are peaceful composition. They are commonly
often used to draw attention and create a used to evoke a sense of unity and balance.
dynamic visual impact.

Triadic Harmony Split Complementary Harmony

Triadic colors create a vibrant and energetic Split complementary colors create a balanced
composition. They are suitable for designs that yet visually interesting composition. They offer
require a bold and lively aesthetic. a middle ground between contrast and
harmony.
Color in Design

Visual Impact Mood and Atmosphere Brand Identity

Color is a powerful tool that can Color choices in interior design Color plays a crucial role in
instantly capture attention and can affect the mood and brand identity and recognition.
convey emotions in design. It atmosphere of a space. Warm Consistent use of colors across
adds depth, dimension, and colors can create a cozy and marketing materials and
personality to various creative inviting environment, while cool products helps establish brand
projects. colors can evoke tranquility and associations and evoke desired
serenity. emotions.

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