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Chapter 5

This document discusses developing vision, mission, and core values for strategic management. It defines each component and provides examples. A vision statement describes the organization's aspirations for the future, a mission statement outlines how it will achieve its vision, and core values are the guiding principles and philosophy of the organization. Developing clear vision, mission, and values helps provide direction and focus for the organization.

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13 views

Chapter 5

This document discusses developing vision, mission, and core values for strategic management. It defines each component and provides examples. A vision statement describes the organization's aspirations for the future, a mission statement outlines how it will achieve its vision, and core values are the guiding principles and philosophy of the organization. Developing clear vision, mission, and values helps provide direction and focus for the organization.

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zeynebliben
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© © All Rights Reserved
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Download as PPTX, PDF, TXT or read online on Scribd
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STRATEGIC MANAGEMENT

COURSE INSTRUCTOR:
ABDISALAN MUHUMED
UNIT 5

Developing Vision, Mission


and Core Values
Components
INTRODUCTION
 THE WORDS VISION, MISSION, PURPOSE, VALUES, AND EVEN
STRATEGY CAN HOLD VERY DIFFERENT MEANI NGS TO THE
DIFFERENT PEOPLE.

 EACH ORGANIZATION MUST CLARIFY WHAT IT MEANS BY EACH OF


THESE TERMS.

 THE PRIORITY IS TO HAVE AGREEMENT AMONG THE PEOPLE


INVOLVED, NOT TO HAVE THE RIGHT DEFINITION.

 WHEN THEY ARE ACTUALLY USED IN THE WAY THEY WERE INTENDED
VISION, MISSION, PURPOSE AND VALUE MAKE BUILDING, RUNNING
AND GROWING YOUR ORGANIZATION EASIER AND MORE IMPACTFUL.
INTRODUCTION

Vision Mission Purpose Values


Describes the What your Why your The beliefs,
aspiration for the organization principles and
future for your does and for organization philosophy of
organization. whom. exists your organization.
INTRODUCTION
VISION

MISSION Where are going

What are we doing to get


there
CURRENT STATE

Where are we
now

CORE VALUES
What are our beliefs, Principles and Philosophy
What is a Vision Statement
A vision statement describes or identifies where the
organization intends to be in the future.

The vision statement answers the question “Where


do we want to go”.

It describes the long-term goals for a company or


organization.

Vision statement are lofty and ambitious and they don’t


contain details or steps for achieving those goals.
Examples of Vision Statements
 AMAZON
“TO BE EARTH’S MOST CUSTOMER-CENTRIC COMPANY”.
 GOOGLE
“PROVIDE ACCESS TO THE WORLD'S INFORMATION IN ONE
CLICK”.
 THE SOMALILAND NATIONAL VISION 2030
A STABLE, DEMOCRATIC AND PROSPEROUS COUNTRY WHERE
PEOPLE ENJOY A HIGH QUALITY OF LIFE.
 CIVIL SERVICE COMMISSION
“A CAPACITATED INSTITUTION DELIVERING HIGH QUALITY
STANDARD OF SERVICE TO THE PUBLIC WITH A GOOD
Importance of Vision Statement
It provides a clear direction about where the
organization is heading.
It has a strategy-making value in the sense that it indicates
the type of strategy the organization should follow to
reach the dreamed destination.
It helps managers to think strategically about issue
such as new technology, customer experience,
sustainability, etc.
Managers get an insight into drawing reasoned
conclusions concerning winds of change and then
selecting the appropriate paths to deal with the changes.
Key Elements a Good of Vision Statement

Aimed at
Reflective of bringing Understood
Motivational
Forward- the company’s benefits and and shared by
and
looking.
Inspirational. culture and improvement to members of the
core values. the organization public
in the future.
What is a Mission Statement
 The Source of Much contemporary thinking about the business mission argues
that asking the questions “what is our business”, is the same as asking the
question “what is our mission”.

 The mission statements describe what the organization needs to do now to


achieve the vision.

 It defines how to organization will be different from other organization in its


industry.
Mission Statement Examples
 AMAZON
“TO SERVE CONSUMERS THROUGH ONLINE AND PHYSICAL
STORES AND FOCUS ON SELECTION, PRICE, AND CONVENIENCE.”
 GOOGLE
“TO ORGANIZE THE WORLD'S INFORMATION AND MAKE IT
UNIVERSALLY ACCESSIBLE AND USEFUL”.
CIVIL SERVICE COMMISSION MISSION
“TO PROVIDE PROFESSIONAL HUMAN RESOURCE SERVICES TO
GOVERNMENT FOR QUALITY SERVICE DELIVERY TO THE
CITIZENS OF THE REPUBLIC OF SOMALILAND”.
Benefits of a Mission Statement
1. A mission statement outlines a company's goals and position in the
industry for its customers and other stakeholders.

2. It helps the organization focus and stay on track to make the right
decision about its future.

3. The mission statement helps clarify a company's purpose.

4. With a mission statement a company's customers and investors can


rest assured that the company's is fully committed to achieving its
goal and maintaining its values.
Characteristics of Good Mission Statement
1. They are short and punchy: A mission statement shouldn’t be an essay.
You’ll have better luck aligning your employees when they can remember
what your mission statement actually is, instead of recalling it merely as a
wall of words on a sign somewhere.
2. They start with an action verb: that most of the statements have an action
word at the beginning of the statement. After the word “To…” you see such
words as “inspire,” “create,” “reinvent,” “give” and so on.
3. They are specific: Your mission statement should reflect the specific nature
of your business and define your company culture and character.
4. They are revisited every few years: In order to keep your company’s
mission statement absolutely relevant, it should be reevaluated every few
years.
What are Core Values
 Core values are defined system of beliefs' that helps people tell the
different between right from wrong.
 Organization values serve as guiding principle for words and action.

 The core values of an organization underline all activity including


the strategies used to fulfil purpose and how the member of the
organization interact white one or other.
 They are the core elements of how people approach their work.
Relationship B/w Core Values and Culture
 Culture is the set of behaviors and practices that evolve from
the core values of the company.
 It reflects the way the leaders and employees act in alignment
with core value, it’s a reliable indicator of a good culture.
1. Culture ( Behavior and Practice).
2. Core Values (Beliefs, Principles and Philosophy).
Examples of Core Values

Ownership
Integrity
Commitment
Innovation
Respect for people
Diversity
Empowerment
Teamwork

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