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Overview of Edtech

- EdTech refers to education technology companies that provide online learning platforms, courses, skills development, test preparation, and supplemental education resources. - There are over 4,450 EdTech startups registered in India, with the Indian EdTech market projected to reach $3.5 billion by 2022. - Key factors driving growth include increasing access to smartphones and internet, demand for personalized learning, and the commercial innovation of EdTech business models like freemium and subscription offerings.

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Saurabh Neve
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9 views

Overview of Edtech

- EdTech refers to education technology companies that provide online learning platforms, courses, skills development, test preparation, and supplemental education resources. - There are over 4,450 EdTech startups registered in India, with the Indian EdTech market projected to reach $3.5 billion by 2022. - Key factors driving growth include increasing access to smartphones and internet, demand for personalized learning, and the commercial innovation of EdTech business models like freemium and subscription offerings.

Uploaded by

Saurabh Neve
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© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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OVERVIEW OF EDTECH INDUSTRY!!!

-Saurabh Neve
INTRODUCTION
- What is EdTech according to you?
INTRODUCTION
- What is EdTech according to you?

- Any EdTech enterprises you can think of?


INTRODUCTION
- What is EdTech according to you?

- Any EdTech enterprises you can think of?

- How many EdTech start-ups are registered


in India?
INTRODUCTION
- What is EdTech according to you?

- Any EdTech enterprises you can think of?

- How many EdTech start-ups are registered


in India?
- 4,450*
INTRODUCTION
- What is EdTech according to you?

- Any EdTech enterprises you can think of?

- How many EdTech start-ups are registered


in India?
- 4,450*

- Can you think of any EdTech setup you


were exposed to during your school days?
CATEGORIES
CATEGORIES

Primary and
Secondary
Education
(K-12)
CATEGORIES

Primary and
Secondary
Education
(K-12)
CATEGORIES

Primary and
Secondary Test
Education Preparation
(K-12)
CATEGORIES

Primary and
Secondary Test
Education Preparation
(K-12)
CATEGORIES

Primary and Skill


Secondary Test Development
Education Preparation &
(K-12) Certifications
CATEGORIES

Primary and Skill


Secondary Test Development
Education Preparation &
(K-12) Certifications
CATEGORIES

Primary and Skill


Secondary Test Development Higher
Education Preparation & Education
(K-12) Certifications
CATEGORIES

Primary and Skill


Secondary Test Development Higher
Education Preparation & Education
(K-12) Certifications
CATEGORIES

Primary and Skill


Language and
Secondary Test Development Higher
Casual
Education Preparation & Education
Learning
(K-12) Certifications
CATEGORIES

Primary and Skill


Language and
Secondary Test Development Higher
Casual
Education Preparation & Education
Learning
(K-12) Certifications
MARKET AT A GLANCE

Ed Tech Market
Higher Education Language &
9% Casual Learning
1%

Skill Develop-
ment & Certifica-
tion
24% K 12
39%

Test Preparation
26%

Language & Casual Learning K 12 Test Preparation


Skill Development & Certification Higher Education
MARKET AT A GLANCE
A FEW INTERESTING FACTS!!!

• India’s EdTech market will touch $3.5B by


2022: RedSeer

• India’s EdTech industry is the second biggest


in the world

• 14 Indian EdTech start-ups raised funds amid


the COVID-19 pandemic

• Market Size CAGR – 64%

• Total capital inflow - $1.4 Bn


What makes ED TECH such
a flourishing industry??
Felt & Stated
Consumer need
Education is the Largest
Market
- Highly aspirational Market,

- Integral Part of life

- Essence that education is key to


upliftment

- Next FMCG??

- 240 mn students in India

- 8 mn Teachers

- 1.3 mn Schools
Rapid Increase
of Handheld Internet

- Indian smartphone usage all set to


reach 490 mn
Globally Declining
Data Prices
- Internet charges in India rapidly
declined after 2016

- Around 55% of India’s have


access to Internet facilities
Felt & Stated
Consumer need
Rapidly reducing
technology cost
Increase in need of
Personalization
- Localization

- Usage as per ones


adaptability
Increase
IncreaseininEngagement
need of &
Continuous
Personalization
Learning
- - Curiosity improvement
Localization
- - Focus on Concepts
Usage as per ones
adaptability
- Quality education available till last mile
Increase in need of
Gamification
Personalization
- Learning is fun
- Localization
- Rewards
- Usage as per ones
- Increase in Interest
adaptability
Commercial Innovation
- Different Payment Schemes
Available

- Premium content at an equivalent


Price
Commercial Model

Course
Subscription

Pay Per
Freemium
Session

Content Adverting
Sharing
Most of the firms follow Commission
a hybrid model
EDTECH ECOSYSTEM

TECHNOLOGY CUSTOMERS

TEACHERS CONSUMERS
ED TECH
PLATFORM

INSTITUTES

BUSINESS
CAREER OPPORTUNITIES

- Sales
- Marketing
- Technology
- Analytics
- Teaching
- HR
- Media
- Design
- Animation
IMPACT OF COVID-19
”Once in lifetime triggering event for edtech”

- Major Ed Tech companies reported growth


- In March BYJU’S reported increase in 6 mn students
- Unacademy reported 1.4 bn watch minutes

- 30% to 35% of media space occupied by Ed Tech, massive incremental spend

- Universities, Schools, and tuition classes go online; highly competitive space

- Tech tycoons like Google and Microsoft have joined this race

- 14 Ed Tech Companies raised funds amid pandemic

- Most of the companies are on a hiring spree paying above average salaries
WHAT NEXT???
“Entering a new era of education”

- Offline education will resume, but consumer


mindset has changed

- Engagement, localization and personalization


will play a vital role

- Price war amongst key players; Consumers to


benefit
- Imagine price war between OTT players, we can get to
see this soon in EdTech space

- Highly untapped markets like rural areas still


remain a challenge
WHO ARE WINNERS?
“Entering a student centric model”

- Cultural shift vs need of hour??

- Two kings – Content & Students

- Continuous evolvement in technology and content


wins the race

- AI vs VR what comes first?

- Less cost and quality pedagogy important since


students have multiple options

- Thought to ponder – will people subscribe to


multiple edtech channels just like OTT?
“Nothing can stop an idea whose time has come”

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