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Marketing 101

This document provides an overview of marketing concepts and strategies. It discusses: 1. The author's background and experience in marketing roles. 2. Key marketing definitions including markets, the marketing process, the 7Ps of marketing, and core concepts like needs, wants, and demands. 3. Digital marketing and how it differs from traditional marketing. 4. The importance of branding, how to build a brand, and examples of brand placement strategies. 5. Different types of marketing including influencer marketing, sponsorship marketing, word-of-mouth marketing, and various forms of digital marketing. 6. Marketing research and the steps involved in conducting research. 7. E-commerce

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Saadan Akhtar Khan
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Download as PPTX, PDF, TXT or read online on Scribd
51 views

Marketing 101

This document provides an overview of marketing concepts and strategies. It discusses: 1. The author's background and experience in marketing roles. 2. Key marketing definitions including markets, the marketing process, the 7Ps of marketing, and core concepts like needs, wants, and demands. 3. Digital marketing and how it differs from traditional marketing. 4. The importance of branding, how to build a brand, and examples of brand placement strategies. 5. Different types of marketing including influencer marketing, sponsorship marketing, word-of-mouth marketing, and various forms of digital marketing. 6. Marketing research and the steps involved in conducting research. 7. E-commerce

Uploaded by

Saadan Akhtar Khan
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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MARKETING 101

BY
SAADAN AKHTAR KHAN
I ’ M S A A D A N A K H TA R K H A N
Bachelor in Business Administration (8th Semester), COMSATS ISB.
• Majors in Marketing, 3.21 CGPA

Operations Manager, WORK INC.


• Responsible for developing, maintaining and implementing operations for US based large industries in Insurance sector.
Instating new automations to make sales processes simpler.

Founder/CEO, Enterprise Digital Marketing.


• Fulfilling all kinds of marketing needs of small and large businesses locally and globally including but not limited to Social
Media Management, Graphic Designing, SEM, SEO, Web dev and online store management including order fulfilment.

Digital Marketing Specialist, High End Marketing Solutions - Romania.


• Project based employment at HEMS, a Romanian startup.
MARKET
• A market is a place where buyers and sellers can meet.
• This is to facilitate the exchange or transaction of goods and
services.
• Markets can be physical like a retail outlet, or virtual like an
e-retailer.

• What is the market of a textile retailer?


The activity or business of promoting and selling
products or services, including market research and
advertising.

Marketing is the process of exploring, creating, and


delivering value to meet the needs of a target market
in terms of goods and services; potentially including
selection of a target audience
MARKETING

What is the target audience of a property advisor?


W H AT D O M A R K E T E R S D O ?

IDENTIFY NEEDS CHOOSE CREATE AND COMMUNICATE PRICE PRODUCTS DISTRIBUTE


AND WANTS WHICH/WHOSE MANAGE PRODUCTS ABOUT PRODUCTS PRODUCTS
NEEDS TO FOCUS ON

FOLLOW UP
7 P’S OF MARKETING

Product Pricing Place Promotion

physical
People processes
evidence
CORE MARKETING CONCEPTS

Needs: the basic human requirements Wants: specific objects that might • Demands: wants for specific products
such as for air, food, water, clothing, satisfy the need backed by an ability to pay
and shelter
D I G I TA L
MARKETING
• Digital marketing refers to the creation and dissemination of
content through digital media channels—websites, landing
pages, social media, email, and mobile applications—and the
promotion of that content using a variety of strategies across
paid, earned, and owned digital channels, including SEO,
SEM, pay-per-click etc.
• A brand is a name, term, design, symbol or any other
feature that distinguishes one seller's good or service from
those of other sellers.
• Branding allows you to build relationships with your audience,
which can eventually turn them into loyal customers. You can
BRANDING create a brand that people actually care about and put yourself
ahead of businesses that aren't using this to their advantage.
AND ITS
• Charge premium
I M P O RTA N C E
• Retain customers
• Increase referential outreach
• Retain loyalty
• Improve processes
BUILDING A
BRAND — A
S T E P - B Y-
STEP GUIDE
1. Identifying your audience.

2. Research your competitors.

3. Define your brand's purpose and position.

4. Develop a personality and brand voice.

5. Create your brand story.

6. Pick a brand name.

7. Write a slogan.

8. Design your brand look and logo

Build a brand of your own right now related to


textile
COPY WRITING – BRAND
PLACEMENT
TYPES OF MARKETING

Influencer Sponsorship Word of mouth


TV and Radio
Marketing Marketing marketing

Search Engine Social Media Content Email


Marketing Marketing Marketing Marketing

Word of mouth
Tele-Marketing
Marketing
MARKET
RESEARCH
• 1. Define the problem.
• 2. Develop your research plan.
• 3. Gather your information.
• 4. Analyze your data.
• 5. Develop a strategy.
• 6. Take action.
MARKETING
S T R AT E G I E S

• A marketing strategy
refers to a business's
overall game plan for
reaching prospective
consumers and turning
them into customers of
their products or services.
E-COMMERCE

• Buying and selling of goods and services over the internet.


• There are three main types of e-commerce:
• business-to-business (websites such as Shopify)
• Business-to-consumer (websites such as Amazon)
• Consumer-to-consumer (websites such as eBay).

• Give an example of each in Pakistan


SHOPIFY
AND
WORDPRESS
M E TA
GOOGLE TRENDS
GOOGLE ADS
C A N VA
A C T I V I T Y: M A R K E T I N G S T R AT E G Y
TO LAUNCH A NEW TEXTILE
PRODUCT
• 1. Target Audience
• 2. Problem Statement
• 3. The Buying Journey
• 4. Online Identity
• 6. Competitor Analysis.
• 7. Strategic Plan
• 8. Brand Personality
• 9. Promotion
• 10. Testing stage
• 11. Brand Story

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