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Session 5

1. Globalization has introduced virtual communication and cultural awareness as major impacts on communication. It has increased interaction across borders but also introduced challenges from differences in language, body language, and time zones between cultures. 2. Globalization has helped create a more connected "global village" by reducing barriers between people worldwide through expanded access to technology like phones and internet. This allows more global collaboration and exchange of information. 3. Key impacts of globalization on global communication include greater availability of information, new techniques for long-distance business conduct, and increased social awareness but it has not yet reached everyone globally.

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Carlo Diaz
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54 views

Session 5

1. Globalization has introduced virtual communication and cultural awareness as major impacts on communication. It has increased interaction across borders but also introduced challenges from differences in language, body language, and time zones between cultures. 2. Globalization has helped create a more connected "global village" by reducing barriers between people worldwide through expanded access to technology like phones and internet. This allows more global collaboration and exchange of information. 3. Key impacts of globalization on global communication include greater availability of information, new techniques for long-distance business conduct, and increased social awareness but it has not yet reached everyone globally.

Uploaded by

Carlo Diaz
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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UNIT II

COMMUNICATION
AND GLOBALIZATION
SESSION 5
Learning Objectives

• 1. Explain how cultural and global issues affect


communication; and

• 2. appreciate the impact of communication on society and


therefore the world
WHAT IS GLOBALIZATION?
• Globalization is a process of interaction and integration
among the people, companies, and governments of various
nations. Globalization is not really new, though. The globe
has been globalized even before men coined the term
globalization.
Impacts of globalization on
communication
1. Virtual Interaction
Globalization has introduced virtual communication and
collaboration as a major part of academic and workplace dynamic. We need
to know the strengths and limitations of various communications media,
and the way to use each medium to maximum effect. For example
communicating via email to distant team members requires a particular
etiquette and nuance not necessarily required in face-to-face interactions.
Impacts of globalization on
communication
2. Cultural Awareness in Speech
The need for cultural awareness is a serious impact of globalization,
resulting in the evaluation of communication skills development programs.
In the workplace and schools, for instance, we need the ability to catch
subtle nuances of people’s manner of speech when two people are speaking
the same language, cultural differences can affect vocabulary, expressions,
and voice tone.
Impacts of globalization on
communication
3. Cultural Awareness in Body Language
Awareness of cultural differences in visual communication are often
even as important because the nuances of speech. This is why in schools,
students are taught to understand acceptable speaking distances, conflict styles,
eye contact and posture in different cultures, accepting that the physical
expressions of their own culture are not universally accepted. Students are also
taught how to address these differences to prepare them for face-to-face
meeting with foreign suppliers, customers or team members when they become
professionals.
Impacts of globalization on
communication
4. Time Differences
The advent of worldwide collaboration introduces another
new dynamic to communication skills – the necessity to speak and
share information with people across several time zones. When
people collaborate with others on the opposite side of the world
their counterparts are usually reception asleep while they
themselves are at work.
The Effects of Globalization on Global
Communication
Fewer Cultural Barriers
Many people perceive culture to be the basis of communication
challenges. When people from two different cultures attempt to exchange
information, the way they speak, their visual communication or their
mannerisms are often interpreted differently by the opposite person. The way
people approach problems and the way they participate in communities is all
influenced by culture.
The Effects of Globalization on Global
Communication
Creation of a Global Village
You’ve likely heard of the phrase "global village," coined by theorist
McLuhan. The global village is formed when distance and isolation not
matter because people are connected by technology. Wide-spread telephone
and internet access are life-changing for several people across the globe,
especially those in developing countries. Many are now enrolling in
universities across the world without having to leave their desk chair. Virtual
jobs are becoming a commonplace, where employees from developing
countries can work with companies in other part of the globe, which can
easily be conducted over the phone or via the internet.
Impacts of Globalization on global
communication
1. Availability of Information
The availability of information could be a major effect of the process of
globalization. The World Health Organization, in its works focused on the
cultural dimensions of globalization, has expressed the view that with the spread
of companies delivering Internet, satellite television and mobile services, the
cost of such information technologies drop.
Impacts of Globalization on global
communication
2. Business Conduct
Globalization has influenced global communication by devising new
techniques for business conduct. Long distance travels are not any longer
necessary for business people should they require a gathering with a partner
overseas. Internet technology makes it possible to exchange information and
conduct video conferences. Additionally, enhanced communication allows
businesses to market their products more efficiently within the international
market.
Impacts of Globalization on global
communication
3. Social Awareness
The availability of data, which could be a direct effect of the
development of worldwide communication systems, has led to
increased social awareness of individuals across the globe.
Information technology and networks enable them to share opinions,
views, work on projects and research different areas. These are
among the most reasons why the method of globalization is creating
a way of a worldwide society.
Impacts of Globalization on global
communication
4. The Problem
Despite its quick spread and continuous development, global
communication has not reached the bulk of individuals on all
continents. The World Health Organization indicates that at least 70
percent of all people in Africa will never make a single phone call or
use of internet. This points out the need of a more extensive
application of communication technologies as part of the process of
globalization.

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