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Presentation Lindt

This document analyzes two potential companies, Zotter and Manner, for Lindt to acquire. It recommends acquiring Zotter to expand Lindt's organic chocolate portfolio, capitalize on Zotter's sustainability focus and brand, and enhance Lindt's market position and commitment to SDGs. Acquiring Zotter would provide financial stability for Zotter while allowing Lindt to access new markets, products, and expertise to strengthen its brand and growth. Though Manner also aligns with CSR goals, Zotter is a better strategic fit due to its niche in organic chocolate.

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nue.florentina
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100 views

Presentation Lindt

This document analyzes two potential companies, Zotter and Manner, for Lindt to acquire. It recommends acquiring Zotter to expand Lindt's organic chocolate portfolio, capitalize on Zotter's sustainability focus and brand, and enhance Lindt's market position and commitment to SDGs. Acquiring Zotter would provide financial stability for Zotter while allowing Lindt to access new markets, products, and expertise to strengthen its brand and growth. Though Manner also aligns with CSR goals, Zotter is a better strategic fit due to its niche in organic chocolate.

Uploaded by

nue.florentina
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Business

Recommendation
By Ajshe SHALA and Florentina NUE
Overview
• Our company
• First potential company
• Key information
• SWOT analysis
• SDG‘s
• Growth prospects
• Second potential company
• Key information
• SWOT analysis
• CSR
• Gowth prospects
• Decision
• Advantages of Acquisation
Who are we?
• Founded in 1845 in Zurich, Switzerland
• David Sprügli-Amman and his son
• Expertise in producing high-quality chocolates
• Strong global presence
• Committed to sustainable cocoa sourcing

• Industry: confectionery
• Revenue 2020: 4 Billion CHF
• Market Presence: 120 countries
• Employees: 14, 000
• Retail stores: 500 shops
First potential company: ZOTTER
• Founded in 1987 in Bergl, Austria
• Austrian chocolate manufacturer
• Production of organic and fair-trade chocolate
• Known for creative flavours
• Focus on sustainability
• Zotter`s customers:
• Health-conscious and socially responsible
• Willing to pay more for high-quality chocolate
• Interested in supporting ethical business practice
SWOT analysis
Strengths Weaknesses
• Unique and innovative flavours • Premium pricing
• Organic and fair-trade production • Limited global presence
• Bean-to-bar production • Distribution challanges
• Strong brand image
• Wide range of products

Opportunities Threats
• Grwoting demand for premium chocolate • Intense competition
• International expansion • Fluctuating raw material costs
• Product diversification • Changing customer preferences
SDG‘s
Sustainability Goals:
• Using renewable energy sources
• Implementing sustainable farming practices
• Supporting local communities
Goals 8: Decent work on economic growth
• Support fair trade practice
• Pays fair wages
Goal 12: Responsible consumption and production
• Uses high-quality and sustainable ingredients
• Reduces waste through production processes
Goal 15: Life of Land
• Protection of biodiversity
Growth Prospects next 3 years
Product innovtion
• Introduction of new products and falvours

Market expansions
• Room for growth in existing and new markets
• Expand in new geographic regions

E-Commerce
• E-Commerse platform
• Order products online
Second potential company: MANNER
• Austrian confectionery company
• Production of wafer-based products
• Known for the quality
• Strong market position in Austria
• Manner‘s customers:
• Appreciacte premium confectionery products
• Domestic and international customers
• Enjoy chocolate and wafer treats
• Turnover in 2022: 239 million EUR
• Market capitalization: 217 million EUR
• EBITDA margin: range of 17.8x to 19.8x
• Dividend per share: from 0.4 to 1.2
SWOT analysis
Strengths Weaknesses
• Unique and distincitve manner • Limited appeal
• Consistency • Rigidity
• Strong brand identity • Strong competition

Opportunities Threats
• Market expansion • Competitive pressure
• Collaborations and partnerships • Changing customer preferences
• Evolving trends • Reputation damage
Corporate Social Responsibility
• Strong reputation for CSR

Committed to implementing SDG‘s


• Dedication to sourcing sustainable cocoa
• Ensuring fair trade practices
• Supporting local farming communities
• Invests in environmentally friendly production processes
• Reducing carbon footprint
• Promoting eco-conscious practices
Growth prospects next 3 years

1. Strategic initiatives to expand market reach

2. New product launches

3. International market penetration

4. Stengthening distribution networks


Decision
Acquisition of ZOTTER
• Expansion of product portfolion in the organic chocolate segement
• Capitalize on Zotter‘s strong brand presence
• Capitalize on Zotter‘s sustainability focus
• Contribute to Lindt‘s growth plans
• Enhancing its market position
• Addressing the increasing demand for organic chocolates
• Strengthen Lindt‘s commitment to SDG‘s
Advantages of Acquisition
Lindt Zotter
• Expansion of product portfolio • Financial stability and resources
• Acces to new markets • International growth
• Expertise • Technological advancement
• Strengthening market position • Brand strengthening
• Market entry

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